Higher Logic

NOVEMBER 6, 2015

David Spinks, founder of CMX, has been building communities since he was 13 years old. He attributes shifts like organizing for the gaming industry, joining Twitter and following thought leaders like Seth Godin and Lisa Gansky to his community success. The common thread is using technology to bring people together. The original definition for a company was a group of people coming together to exchange goods.

Industry 218

Industry Course Products Social Media 218

Wild Apricot

NOVEMBER 3, 2015

Is your membership growth as stagnant as a pond? Wouldn't you love a proven recipe for successful? In an interactive case study, we reveal the strategies of how one organization grew over 300%.

Organization 216

Organization Case Study Strategy 216

Spark Consulting

NOVEMBER 3, 2015

Guillermo Ortiz de Zarate and I recently had the chance to sit down with Rick Rutherford of Yourmembership.com to talk in a little more detail about some of the ideas raised in our new whitepaper, Innovate the Lean Way. Our conversation touched on issues like: What failure really is – and isn’t – and why it shouldn’t scare us so much.

Innovation 203

Innovation Video Leadership 203

Socious

NOVEMBER 5, 2015

Have you ever noticed the large number of corporate brands that market on some variation of having it your way ? There’s Burger King, Subway, Kmart, Walt Disney World, and many others. While Burger King started marketing that way 40 years ago, with the advent of social media and online retailers, personalized shopping experiences like you find with Amazon—offering people what they want on their terms—are becoming more of an expectation than a luxury.

Social Media 191

Social Media Committee Conference Marketing 191

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Higher Logic

NOVEMBER 4, 2015

A winning community site – we all want it and we all can have it. It starts with strong design and a careful execution of the brand. I’ve put together eight tips that you can use right now to create a community site that is a winner in the eyes of your users, staff and prospective users. 1. Start with your logo. Your community site logo is the most essential element to the design of your community site.

Tips 218

Tips Guidelines Social Media Content 218

YourMembership

NOVEMBER 3, 2015

Checking our social media feeds has become a part of our everyday life, and it’s especially true for millennials. It is as habitual as brushing their teeth or buying a pumpkin spice latte. Yet in an age of ever-growing computing power, readers have more difficulty concentrating on content now than ever before. It’s unavoidable; we’re surrounded by technology!

millennials 150

millennials Survey Social Media Conference 150

Mariner

NOVEMBER 3, 2015

Running a successful chapter can be a daunting task and nothing makes it more so than the operational side of things. To help with this, we’ve compiled a list of available tools and resources that chapters can use to address many of these tasks.

Tools 144

Tools Resources Technology 144

Higher Logic

NOVEMBER 3, 2015

At first glance, an online community appears to be a harmless task to add to a worthy colleague's plate. For example, if the membership manager already speaks to your members every day, doesn't it make sense for that person to take over the responsibility of the online community? Isn't the community just moving your everyday conversations online? While these are innocent and well-meaning assumptions, they are also the quickest way to not only burn out your colleague but to put a serious hindranc

Maine 188

Maine Resources Membership Management Report 188

Aaron Wolowiec

NOVEMBER 3, 2015

When’s the last time your organization’s education committee was asked to identify the three to five greatest challenges currently inhibiting its industry speakers from reaching their fullest potential during the annual conference? I recently did this for a client and following were the responses that bubbled to the surface: Attendee engagement within presentations is often minimal or formulaic.

Conference 148

Conference Committee Review Video 148

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Jamie Notter

NOVEMBER 4, 2015

Okay, I apologize for being one week late with Culture Chat --Maddie and I were with a client last Thursday so we couldn't pull it off. But we think this topic is worth waiting for, Culture and Technology: Technology doesn’t just impact productivity and efficiency--it can shape your culture. How you use intranets, internal online communities, and even basic information sharing tools will end up pushing your culture in one direction or another, so you’d better make it intentional.

Technology 137

Technology Social Media Tools Products 137

Potomac Core

NOVEMBER 3, 2015

Anemic economic performance is unfortunately becoming a mainstay in the U.S. economy. The release of the 3 rd quarter GDP numbers where only 1.5% growth was reported is another reminder of how much the ground is shifting for associations. Companies will likely view membership through an even narrower prism of operating margins if economic conditions weaken further.

Innovation 126

Innovation Industry eBook America 126

Higher Logic

NOVEMBER 5, 2015

Event attendees expect information, in real time. Not only that, but it should be easily accessible and available before, during and after. How should you do this? Since people are more glued to their phones than ever, a mobile app makes perfect sense -- it gives attendees everything they need (and more) in the palm of their hands. Because the price point can seem steep it’s easy to think you can get by without one; paper programs always worked well, right?

Resources 146

Resources Video Price Revenue 146

Optimist Consulting

NOVEMBER 2, 2015

33% of organisations say that their main barrier to growth is effectively communicating the value of membership. One of the difficulties for organisations is that the perceived value of membership is different depending upon the member and what they see as a valuable part of membership could be quite different to someone else. What do members want? So what do members look for and value in the membership package an organisation offers?

Communications 116

Communications Social Media Maine Industry 116

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Portage Group

NOVEMBER 6, 2015

The Portage Group Presents: Up Stream! . A Blog Series On Channeling Member Needs Wouldn’t it be great to know what your members are thinking? What they’re really thinking? Your members are the owners of your association. In order to develop a strategy driven by their needs and priorities, it is crucial that their input be included as a central component of the process.

Process 100

Process Strategy Marketing Organization 100

Associations Now

NOVEMBER 4, 2015

Give your association mind a little exercise by musing on these membership discussion starters. A couple weeks ago, I got an office window. It’s a new experience for me, and I find the view of trees and sky outside relaxing. It’s a setting more conducive to reflection and contemplation, a chance to think about some really important questions.

Recruiting 87

Recruiting Recruitment Course System 87

Velvet Chainsaw

NOVEMBER 6, 2015

It’s just not the conference is used to be! That’s a common complaint from long-term conference attendees. Often they resist changes or conference growth. Conference organizers have to carefully watch placating these long-term attendees versus attracting new ones. Sometimes, we have to let the legacy attendees complain or leave in order to make the appropriate changes for growth.

Conference 83

Conference Tips Education Organization 83

Optimist Consulting

NOVEMBER 2, 2015

There’s some great new research from the Chartered Institute of Building (CIOB) in their recent paper, Understanding the Value of Professionals and Professional Bodies. The paper addresses the perceptions of more than 2,000 members of the public and over 150 MPs on the value of professional bodies. Overall findings are that professional bodies add huge value to society and most commonly agreed that professional qualifications help people to earn more and raise standards, and that they would trus

Industry 109

Industry Communications Report 109

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Portage Group

NOVEMBER 2, 2015

Jane Garthson (Garthson Leadership) [link] sat down with TPG's Jack Shand a couple of weeks ago to discuss the process of a smooth and successful Executive Transition.

Leadership 100

Leadership Process 100

Associations Now

NOVEMBER 6, 2015

Want to get your attendees’ input as you put together your next conference? Asking them to cast a vote is one way to do it—and it may lead to happier and more engaged attendees. This Sunday marks one year until the 2016 presidential election. And no matter party allegiance, many Americans will be eager to cast a ballot next November. But, luckily, the voting and polling fun doesn’t need to be kept to the political space.

Process 86

Process Library Conference Review 86

Velvet Chainsaw

NOVEMBER 4, 2015

To think about a conference is to think about community, networking, peer learning, food and table. In reality, if you are attending a conference and you are not getting hungry for more learning and peer sharing, that conference is missing the mark. Successful conferences provide ample opportunity for attendees to finger tasty ideas and feed their brains, their souls and each other.

Conference 82

Conference Video Tips Leadership 82

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. I think they have a unique ‘stand out’ these days. I outline my thoughts below. Less post. Firstly, there is evidence to show that we now receive less and less post 1. This creates an opportunity for your hard copy mailing to get noticed – fewer pieces of mail equals more of a chance to shine. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no pos

Survey 100

Survey Email Marketing Marketing Cost 100

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Association Adviser

NOVEMBER 5, 2015

What’s it take to run a successful retreat in today’s wired, overworked world? Mary Byers, CAE, recommends four tips: consider the environment, outside facilitation, keep it small, and make it. For more about this topic, click on the headline.

Tips 80

Tips Strategy 80

Associations Now

NOVEMBER 6, 2015

Technology isn’t the answer to everything, but it may be for challenges facing nonprofits’ finance departments, according to a new study. Investment in new technology could help solve some of the problems a new Abila study found plague finance and accounting professionals in nonprofits. While seasoned veterans in finance possess strategic thinking skills to help propel the organization forward, they are so bogged down by tasks for other departments that they cannot meaningfully contribute.

Technology 84

Technology Survey Cost Team 84

SCD Group

NOVEMBER 1, 2015

Ok, I admit it: I like sports and I recognize the lessons from sports can positively guide association executives. Three cliches can guide association professionals: 1. You rarely win when you are trying not to lose. Some teams get a lead and then change how they play as a strategy not to lose. It rarely works. It sometimes leads teams to keep doing the same thing. even though the other team has made adjustments.

Association Management 71

Association Management Team Strategy Examples 71

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. I think they have a unique ‘stand out’ these days. I outline my thoughts below. Less post. Firstly, there is evidence to show that we now receive less and less post 1. This creates an opportunity for your hard copy mailing to get noticed – fewer pieces of mail equals more of a chance to shine. 11% of respondents aged 16-34 to a recent Ofcom survey 2 said they were more likely than other age groups to have received no pos

Marketing 100

Marketing Survey Email Marketing Cost 100

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review