Sat.May 07, 2016 - Fri.May 13, 2016

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Association Brain Food Weekly: 5.16.16

Reid All About it

What’s on your mind this week? I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. Never a dull day! Tue 5/17 at 12 p.m.* – Meetings Outlook: A Deep Dive into the Latest Business Trends.

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GuideStar Platinum: Measuring Nonprofit Performance at Scale

Wild Apricot

GuideStar just launched their platinum platform. Nonprofits, check it out (and also update your profile with them).

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Building community with a click

Aaron Wolowiec

One of the best benefits of attending professional events is networking – whether face to face or via social media. And it often starts before an event. Personally, before I attend a conference, I search Twitter for the event’s hashtag to engage in conversation and “meet” colleagues. That said, searching Twitter, Facebook and LinkedIn can be time consuming and overwhelming.

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Meet Your Community Manager: Heather Arkwright

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…). In this fourth installment, we’re introducing our newest community manager, Heather Arkwright.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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All Associations Are Not Created Equal

Eric Lanke

I write a lot about associations on this blog. That makes sense, since I serve as the staff executive of an association, and confronting the challenges inherent in that role comprise a significant portion of my mental life. One thing I know I'm guilty of (as are, I think, many others who write publicly about associations) is the unfair extrapolation of my association's situation and challenges to all associations.

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Who are You Trying to Protect Your Association From?

Smooth The Path

I walked into a cute little clothing shop and noticed the door was flanked by airport-style security scanners. Anti-theft tags dangled off of all the clothing. After selecting a few items I went up to check out and saw a fun beaded necklace in a glass case. I asked to see it. Interestingly the necklace only $13 but the proprietor seemed hesitant to take it out.

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Meet Your Community Manager: Heather Arkwright

Higher Logic

Ever wonder who the people behind the curtain are here at Higher Logic? We're introducing you to our community managers. They’ll talk about why they love community management, helpful resources to use and weigh in on the dog versus cat debate (as you can see, this is serious stuff…). In this fourth installment, we’re introducing our newest community manager, Heather Arkwright.

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The 5 Essentials of Association Website Content Strategy

Vanguard Tech

Back in the good old days of the internet, “ create and they will come ” was an excellent content strategy. There were fewer websites fighting for attention, and the simple act of creating content was a sure-fire way to get people interested in you. But things have changed.

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Use These Conference Cures For Outdated Mindset Thinking

Velvet Chainsaw

We have a tendency to return to the way things have always been done. When we repeat the same process over and over again, the brain says, “Hey, we’ve done this many times. Let me automate it and you don’t have to think about it anymore.”. That’s not always good when it comes to conference planning. We get stuck in mental models that may have worked in the past and are usually out of step with today.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Members Leave Associations Without a Sound

Smooth The Path

Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad member experience. There are important things we may not know about the association. The post Members Leave Associations Without a Sound appeared first on Smooth The Path.

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Education or Entertainment: Does One Matter More to Meetings?

Associations Now

Should museums and other cultural institutions be more educational or entertaining? That’s a question one blogger posed recently. And it’s one that associations should ask about their meetings. “Which is more important for cultural organizations: being educational or being entertaining?” That was the main question asked in a post on the Know Your Own Bone blog that I was pointed to by a colleague.

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Poll Indicates NDR Increasingly Important to Association Operating Budgets

Association Adviser

Preliminary results of our unscientific reader poll show that one out of every two readers believes non-dues revenue should account for more than half of their operating budgets. The post Poll. For more about this topic, click on the headline.

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Why Your Board Denied Your Request for a New AMS

Membersuite

Let me set the scene. Your organization’s quarterly board meeting was coming up and you planned to make a request for the purchase of new Association Management Software (AMS). You felt confident about the ask because it was obvious that your organization needed a new solution and the one you wanted to buy was within budget.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Conferences Give Members Permission to Take Time to Learn

Smooth The Path

What is a conference’s competition? In reality it is probably not what immediately comes to mind; not another conference or event. How else do our members learn? Books, blogs, podcasts, webinars, online training. These all can be power packed with helpful information but still members will pay thousands of dollars more to come to the conference.

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Nursing Groups Ramp Up Efforts to Address Opioid Abuse

Associations Now

The American Association of Nurse Practitioners has joined forces with other nursing organizations to get a handle on the opioid abuse crisis. The opioid abuse problem in this country “is past reaching a crisis point,” according to David Hebert, CEO of the American Association of Nurse Practitioners. AANP and several other nursing organizations have announced a joint educational initiative that aims to combat opioid abuse, encourage safe prescribing practices, and make sure patients with pain ma

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Kick Your Association’s Webinar Promotion Up a Notch

Association Adviser

When it comes to your association's webinars, are you promoting them as successfully as you could be? What can you do to ensure that people who register actually attend? The post Kick Your. For more about this topic, click on the headline.

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Winning Back Lapsed Members with Integrated Automated Campaigns

Membersuite

A guest blog post by Informz. What’s the first thing you think about when it comes to marketing automation ? Is it the advanced technology? Is it the powerful ability to personalize on levels you’ve never reached before? Is it the hope that you’ll reduce manual work and have more successful digital marketing campaigns? For most marketers, it’s all of the above.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Leadership Resources For Sale

Idea Architects

When you've been consulting and speaking as long as I have you tend to stockpile some resources that never get put to use with clients. My overeager purchasing can now work to your advantage as I am selling the following new and unused items. I will sell them at the prices listed below. These individual item prices DO NOT include shipping. Contact me using this form to purchase.

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American Counseling Association Moves Meeting from Nashville

Associations Now

Though its 2017 annual conference is only 11 months away, the American Counseling Association is moving the event from Nashville following the passage of a controversial Tennessee law. In light of the Tennessee governor signing a controversial law that would allow counselors to refuse to provide services based on “strongly held principles,” the American Counseling Association announced on Tuesday that it decided to relocate its 2017 annual conference from Nashville.

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Helping Longtime Members and Suppliers with Business Succession Planning

Association Adviser

Too many times business owners start the business succession process thinking they will be able to do everything that is necessary in less than a year. The reality is that a successful exit from. For more about this topic, click on the headline.

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Use These Healthy Conference MindShifts To Thwart Poisonous Thinking

Velvet Chainsaw

Sometimes, we just have to stop using old-school thinking. We have to move beyond this thought, “Well, it’s worked for us in the past so it must be the right thing to do now or in the future.” Some of our thinking is out of context with the today’s world. When it comes to conference planning, we need a new hat, a new attitude and a new dress to give Patti Labelle a nod.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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My Quiet Little Secret Revealed

Holly Duckworth

You want to know a little secret about me. I love binge listening. What the heck, you say? Binge listening is a word I’ve adapted to mean I love listening to people. Then working with them to learn to listen to their own inner wisdom. Like binge TV/Netflix watching only with your ears and a box of Kleenex near by. Not the remote control. I’ve spent the last 5 years in deep dedication learning to listen to myself and listen to, for, and with others.

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North Carolina Groups Convince Musicians to Protest, Not Boycott

Associations Now

North Carolina’s controversial HB2 law has led several musicians to boycott the state. But others have chosen to use their concerts as a platform against the law—a strategy encouraged by advocacy groups and welcomed by transgender musicians. When Bruce Springsteen canceled his concert to protest North Carolina’s controversial “bathroom law,” many music fans and advocacy groups applauded the gesture, but some saw a missed opportunity.

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Meetings & Travel in Times of Crisis

Association Adviser

When our nation is responding to a crisis, it’s vital to remind our leaders of the power of meetings and business travel at every rung of America’s economic ladder. Our industry benefits the economy. For more about this topic, click on the headline.

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When Honesty Seems Too Risky

Idea Architects

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!