Spark Consulting

NOVEMBER 5, 2013

'Way back in March at ASAE’s Great Ideas Conference, I had the opportunity to participate in an early morning conversation facilitated by Jeff de Cagna. Rob Barnes (at the time of Fitness Australia and now of Aptify) and Bob Rich (the American Chemical Society), Jeff and I debated the member relationship and, more specifically, why membership associations insist on behaving as if membership is the only relationship people can have with us.

Certificate 267

Certificate Committee Innovation Products 267

Wild Apricot

NOVEMBER 6, 2013

'If you’re in the midst of event planning for the coming year, here’s some good news about getting Millennials to attend your events.

millennials 244

millennials Event Planning 244

Virtual

NOVEMBER 7, 2013

'Election Day was this week in the United States. As we elect our leaders, it’s a great time to reflect on some of the folks we’ve had in various offices in the US. And we’ve had some great ones here in Boston. One of my favorites was Tip O’Neill. Tip was the Speaker of the United States House of Representatives for ten years. But more critically, Tip was like a walking fortune cookie of good political aphorisms.

United States 144

United States Boston Tips Technology 144

Jamie Notter

NOVEMBER 5, 2013

'How often does a CEO write a public blog post admitting that he sucks? That’s what Greg Hoy, CEO of Happy Cog , did over on Medium recently. More specifically, he admitted that he had been avoiding his own performance review for some time at his organization, and when he finally did it, he got feedback that was (a) not overwhelmingly positive and (b) a complete surprise to him (and in his defense, he only said that he “kind of” sucks).

Leadership 129

Leadership Review System Process 129

Advertisement

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Spark Consulting

NOVEMBER 4, 2013

'One of the next advances in network technology experts are anticipating is the “ Internet of things.” The basic concept is that everyday objects will have small, low-power networked chips inside them that will allow them to interact directly with us and each other through the Internet to make life easier and more efficient. If you’ve ever seen a Nest thermostat (which learns) or used Nike+ to track your run you’ve seen the beginning of this concept at work.

Review 190

Review Technology 190

Virtual

NOVEMBER 2, 2013

'In the 1960s, researcher Everett Rogers published a work called Diffusion of Innovations that aimed to explain how, why, and at what rate new ideas and technology spread through cultures. Nearly half a century later, his research is still the guiding rule across various industries—including the technology space—for predicting and driving technology adoption strategy.

Innovation 132

Innovation Technology Tips Process 132

Eric Lanke

NOVEMBER 4, 2013

'image source What do you mean "if"? Isn''t this a better question to ask: What happens when I make a mistake? Because you''re going to make them. You''ll make them, I''ll make them, everyone in this organization is going to make them--and some of them are going to be whoppers. Did you really think we were going to be able to navigate the difficult waters ahead without making any mistakes?

Innovation 126

Innovation Resources Strategy Organization 126

Spark Consulting

NOVEMBER 8, 2013

'This week, I had the opportunity to serve as a “strategic listener” for the first ever Association Chief Executives Symposium. Produced by Shira Harrington and Jeff de Cagna, it was a full day program for association #1s and #2s to focus on high-level strategic conversations about the future of membership, the future of new value creation, and the future of leadership.

Leadership 183

Leadership System 183

Wild Apricot

NOVEMBER 8, 2013

'This week’s round-up is all about events and includes a video as well as 4 helpful bookmarked links.

Video 205

Video 205

Advertisement

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Virtual

NOVEMBER 7, 2013

'Election Day was this week in the United States. As we elect our leaders, it’s a great time to reflect on some of the folks we’ve had in various offices in the US. And we’ve had some great ones here in Boston. One of my favorites was Tip O’Neill. Tip was the Speaker of the United States House of Representatives for ten years. But more critically, Tip was like a walking fortune cookie of good political aphorisms.

United States 100

United States Boston Tips Technology 100

Vanguard Tech

NOVEMBER 4, 2013

'This is a updated version of a post from my personal blog. This situation came up with a client last week and I realized that this reminder is still relevant. Yes, people (and associations) lose passwords. My kids constantly lose things. Toys, books, jackets, etc. Thankfully for password managers the one thing they don’t lose access to is their Club Penguin and Minecraft accounts.

Tools 91

Tools System Social Media Marketing 91

Spark Consulting

NOVEMBER 7, 2013

'Great Slideshare from the always spot-on John Haydon to help you with your year-end fundraising campaign: Getting Results with Online Fundraising from John Haydon. I think some of his most important points include: Stop trying to fundraise on Facebook. Social is about relationships, not transactions. It’s a good place for building relationships with your audiences and donors and for generating interest in and excitement about your cause, but it’s not a good place to ask for money.

163

163

Velvet Chainsaw

NOVEMBER 5, 2013

'Today’s audiences expect more from a speaker than the traditional lecture. They want to be inspired, motivated, entertained and learn relevant take aways that they can apply immediately. They are not satisfied with sitting passively listening to monologues and panel platitudes. They want to actively participate in an education session. The End Of A Speaker-Expert Era.

Conference 87

Conference Education Content Industry 87

Advertisement

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Associations Now

NOVEMBER 5, 2013

'It''s All About the Mo, Bro The popularity of Movember has prompted other similarly themed events during November, including No Shave November , supported by the American Cancer Society. While the folks at Movember appreciate the support, they say they’re all about the moustache—no beards and no goatees. Why? Because “the growth of a new moustache sparks conversation, which in turn generates awareness and educates people on the health issues men face,” they say on their website —something your

Education 86

Education Team Organization 86

Association Adviser

NOVEMBER 7, 2013

'Last month, we sat down with Rob Shafer and Ben Joseph , two Naylor sales representatives, to discuss the value of paid media to associations and their advertisers. This month, we continue the discussion about creating value for both advertiser and association member through advertising in association publications. Rob is a 12-year veteran of the publication industry, including five years at Naylor.

Georgia 83

Georgia Project Revenue Products 83

Spark Consulting

NOVEMBER 6, 2013

'Fantastic, if long, piece about what’s wrong with unpaid internships. (By the way, I agree – I think they are not only a bad idea and potentially illegal , but also immoral.). Keys to a successful ideation session – step one: spend more time defining the problem. Brick and mortar? Online? Does it even matter anymore? Or, it’s ecommerce all the way down.

Review 150

Review Innovation Leadership Technology 150

Velvet Chainsaw

NOVEMBER 6, 2013

'How does your conference speaker selection process compare to other organizations? What’s working and what isn’t when it comes to selecting and securing industry and professional speakers? The Use Of Professional And Industry Speakers. The past summer, Velvet Chainsaw partnered with Tagoras , a leading market research and consulting company for learning, to survey conference professionals about their use of speakers for our second speaker report.

Conference 86

Conference Proposal Survey Industry 86

Advertisement

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Associations Now

NOVEMBER 7, 2013

'15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Find out one association’s creative approach to video-inclusive email. When it comes to online video advertising, people are somewhat divided on its potential.

Video 84

Video Email Marketing Social Media Cost 84

Vanguard Tech

NOVEMBER 4, 2013

'This is a updated version of a post from my personal blog. This situation came up with a client last week and I realized that this reminder is still relevant. Yes, people (and associations) lose passwords. My kids constantly lose things. Toys, books, jackets, etc. Thankfully for password managers the one thing they don’t lose access to is their Club Penguin and Minecraft accounts.

Tools 76

Tools System Social Media Marketing 76

Association Adviser

NOVEMBER 7, 2013

'Marcus Underwood, VP of Online Media, Naylor. Quick: Can you recall your username and password for every website, mobile app, or bank you use? If your answer is “Yes”, you are a) a Mensa member or b) likely using the same password over and over, which can be very dangerous. With so much of our personal and business activity taking place online these days, managing a dizzying array of username/password combinations has become virtually impossible.

How To 67

How To Course Technology Price 67

Velvet Chainsaw

NOVEMBER 8, 2013

'Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority.

Revenue 74

Revenue Proposal Conference Price 74

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Associations Now

NOVEMBER 4, 2013

'Most Americans are making some kind of payment on a mobile device, according to a new study, although concerns about security persist. Find out how associations can ensure security and convenience for their mobile members. From a very obvious standpoint, getting untethered from the confines of a brick-and-mortar location, or even a website if that’s how you market, and being able to be out and about, you should be able to have access to more customers and more locations.

Survey 82

Survey Marketing Conference 82

SCD Group

NOVEMBER 5, 2013

'I’m old enough to have learned two lessons from converting member records to a computerized database: It takes longer than expected. It costs more than expected. So, I should not have been surprised by the fiasco surrounding the creation of HealthCare.gov nor of the issues surrounding the online version of the Common Application. In his column headlined Hidden lessons from HealthCare.gov''s failure , Harvard’s Nicco Mele offered some advice good for HealthCare.gov and for association executives

Project 64

Project Cost Leadership Team 64

Mizz Information

NOVEMBER 8, 2013

'My new job is forcing me to confront my arithmophobia/dyscalculia (I’m not sure which it actually is--basically any kind of numbers or math freaks me out) as well as my loathing of Excel and I admit it’s almost pleasurable. Maybe I’ve been too hasty totally dismissing numbers from my life for so long. I’m reading Measuring the Networked Nonprofit now and I’m kind of obsessed with it--I can almost envision myself becoming an Excel geek.

Social Media 61

Social Media Tools Report Price 61

Velvet Chainsaw

NOVEMBER 4, 2013

'Walking into the pre-convene area of a convention center for a conference, it shouldn’t take long to meet up with another person strolling through the same hallways. Right? Now imagine crossing that same pre-convene area filled with throngs of people. How long will it take for one to reach another person from the same conference? A Protein Science Meeting Metaphor For Networking.

Conference 66

Conference Education Organization 66

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review