Sat.Oct 11, 2014 - Fri.Oct 17, 2014

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How One Association Streamlined Membership Records

Wild Apricot

'This guest post by Lamees Abourahma offers an example of one association that has streamlined membership task time by one-third after transitioning to Wild Apricot.

Examples 237
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The Risk of Not Owning Your Online Brand

YourMembership

I was talking with an association executive recently about their social media and online community efforts and was surprised to learn that they were considering turning off their integrated online community in favor exclusively using the LinkedIn group page for their association. While on the surface it might seem like a good idea since their LinkedIn group has over 5,000 members, a recent news story about the social media giant might give anyone reason to pause and reconsider that strategy.

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Wi-Fi woes for Marriott

Aaron Wolowiec

'Last year, I attended a conference at a venue that shall remain nameless. During the two-day event, similar to most professional events, live tweeting was encouraged. So imagine my frustration when I couldn’t connect to Wi-Fi. Worse yet, imagine the frustration when no one in the room could connect. No one, that is, except for the person at the back of the room using his mobile hotspot.

Nashville 130
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The Importance of Sharing Survey Results

Eric Lanke

'image source Like a lot of associations, mine is in the habit of surveying our members. We do a fair number of small, ad hoc surveys, but we also put a lot of time and energy into a biennial satisfaction survey. It gives us a wealth of information about what responders think about our strategic direction and our programs and services. One of the things I insist on is sharing the results of this satisfaction survey with our membership.

Survey 130
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Website As Killer App, Bad Training at Good Nonprofits & More

Wild Apricot

'This week''s link round-up includes insight and ideas on why websites "live on and live strong"; why bad training happens to good non-profits; using content marketing for cause marketing; and tips on updating member databases.

Tips 217

More Trending

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Are You Serving the Middle of Your Market?

Jamie Notter

'Casinos have always taken care of their high rollers. They watch them closely, so if they have a bad night on the casino floor they can immediately do something like comp their room or give them free tickets to a show. But with technology, the management can no do that for a much larger portion of their customers. Suddenly people who do not spend as much money in the casino are getting the royal treatment.

Marketing 122
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Now what?

Virtual

'That’s the question that often comes up on the heels of an association accomplishing what it set out to do. It’s not a unique problem. The March of Dimes was formed to stamp out polio. The advent of the Salk vaccine happily forced them to look at “now what?” And we’ve had a number of technical standards organizations that have done what they set out to do, then confronted the same question.

Maine 116
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The Tragic All Too Common Brain Busting Conference Lecture

Velvet Chainsaw

'Have you seen the Gary Larson cartoon of the student asking if he can be excused because his brain is full? As author Roy Pollock points out, it’s funny as a cartoon. However overwhelming a listener’s brain is a tragic and wasteful problem that happens in many education sessions. Especially conference keynotes and breakouts. Jam The Content In Most conference speakers try to cover too much content in their allotted time.

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Membership Pros’ Love/Hate Relationship With AMS Systems

Associations Now

'An association management software system can be a crucial tool for success in a membership organization—and also a possible source of frustration. The happiness of an association membership pro, perhaps more than staff from any other department, likely hinges day to day on the performance of a key IT system: association management software. The AMS, at its core, is where membership happens: It’s where data is stored, where joins and renewals are processed, and where engagement is tracked

System 87
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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I am Optimistic About the Future of Business

Jamie Notter

'When Humanize came out three years ago, I came to an epiphany of sorts. I realized that when it comes to management and leadership in organizations, we really have no idea what we’re doing. We are trying hard, but fundamentally for the last hundred years we have been making it up as we go along. We convince ourselves that we have developed “best practices,” but I still think that our organizations continue to thrive and be profitable IN SPITE of our management, more than becau

Survey 122
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10 Favorite Facilitation Quotes

Idea Architects

'"A facilitative leader brings discipline into maintaining and deepening their capacity—whatever that may be —to be engaged. Engagement is easy when there are no distractions, nothing else demanding your attention, and none of the internal anchors prevent us from committing. Of course, it is precisely in those moments of distraction and difficulty that the discipline is required." — The Nine Disciplines of a Facilitator by Jon C.

Maine 86
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3 Social Media Take-Aways From #pcmapower

Velvet Chainsaw

'The PCMA Power chapter hosted industry veterans and Hospitality majors from Kent State University last week in social media roundtable discussions. The mix of ages and experiences brought interesting insight to the role social media can play in attendee acquisition and engagement. Here are three big ideas of what they had to say. 1. Connect with people not programs.

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Dietary Supplement Groups Work to Quash Ebola-Prevention Claims

Associations Now

'With concerns rising in the U.S. about the deadly implications of an Ebola outbreak, some dietary supplement retailers could try to cash in. Industry groups are working to get out in front of false disease-prevention claims. Editor’s note: This story has been updated to reflect news that a second case of Ebola infection in the United States has been confirmed.

Dallas 86
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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To Find a Job on the Web, Stand Out on Twitter

Association Adviser

'The key to landing a job is to make sure your credentials stand out. There are different ways to accomplish that goal, but Twitter is an especially important place to start. The post To Find a Job. For more about this topic, click on the headline.

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Lifecycle Marketing: The Foundation for Membership Marketing

Membership Marketing

'At this time of year, many of my clients are working on their 2015 membership marketing plans. If that is the case for you, be sure to step back as you plan and keep in mind the big picture. Membership is all about relationship. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1.

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Conference Education Sessions Must Override Attendees’ Need For Predictability

Velvet Chainsaw

'We are hard-wired to be like the Fraggles. But we are better off being like the the Doozers. Be A Doozer Not A Fraggle If you’ve ever watched the 80s tv show Fraggle Rock, you know the Fraggles and Doozers. The colorful, fur tuft tipped tail Fraggles only have a 30-minute work week. They dedicated their time to carefree enjoyment and play. They don’t like to think or work.

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4 Ideas From Chicago Ideas Week

Associations Now

'This weeklong event brings together thought leaders and attendees in hopes of creating change and measurable results. Even better is that associations can apply some of CIW’s ideas to their own meetings. I was catching up with a friend who lives in Chicago earlier this week when she told me she had to cut our phone call short. “I have to run. I’m going to learn how to turn plastic bags into a handbag or maybe even a skirt,” she told me.

Chicago 81
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Greening the Association

SCD Group

'I attended the Bioproducts World Showcase & Conference (BWSC) last week and came away impressed with the huge array of products available for associations interested in greener alternatives. The Office Depot pavilion – which included several companies – showcased multiple biobased products associations could use in their day-to-day operations or at meetings.

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Everybody’s Doing It: Tips for Healthy Nonprofit Collaborations

Plexus Consulting

'By Asia Hadley, Training Coordinator, Foundation Center-Atlanta Do you desire a beneficial partnership? Do you dream of having a partnership that will “get your organization’s name out there” in a good way? Are you looking to collaborate to increase your resources? If you answered yes to these questions, you are not alone. According to The Power of Partnership by Plexus Consulting Group, 86% of the respondents to their questionnaire said the most important accomplishment of a strategic partners

Tips 43
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2015 Customers, Social Media And The Hospitality Industry [Infographic]

Velvet Chainsaw

'Does customer service belong on social media or not? As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry. Image compliments of Best Hospitality Degrees The post 2015 Customers, Social Media And The Hospitality Industry [Infographic] appeared first on Velvet Chainsaw's Midcourse Corrections.

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How Tech Savvy Is Your Fundraising?

Associations Now

'A new study on tech trends in fundraising illustrates some of the challenges nonprofit fundraisers face and opportunities that technology is making possible. How do you match up? Some good news on the fundraising front: Sixty-one percent of nonprofits reported they expect to increase fundraising revenues this year, up from the 53 percent that reported an increase last year.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Content, Millenials, Videos 7 best of the week for associations

SCD Group

'How to Overcome the ''No Time to Create Content'' Challenge By Joe Chernov via MarketingProfs.com How can we maximize our content output in the minimum amount of time? The answer, it turns out, isn''t particularly complex: Spend time only on content that works. HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact.

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Mission Thank You: We did it!

Holly Duckworth

'Mission Thank You: 250 Votes Complete. Chase: To go after a dream. Chase: A bank. Chase: A container. In August when my wallet was stolen I did everything I could to stay focused on the positive that could come from the challenging situation. I chose to move banks and chose to start with a fresh attitude on my financial situation. I did a lot of research on banks.

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The Power of A

Old ClayBurn Association Management

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Blogger Who Fought Restraining Order Wins—With Journalists Group’s Backing

Associations Now

'20 The number of groups, including SPJ, that denounced a Pennsylvania school district for taking disciplinary action against a high school paper that refused to publish the school’s Native American mascot name. Neshaminy School District in Bucks County suspended the paper’s editor, along with its faculty adviser, earlier this year. The Society of Professional Journalists is applauding two judges who stopped a Georgia political candidate’s attempts to get a protective order for

Georgia 79
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!