Sat.Jul 30, 2022 - Fri.Aug 05, 2022

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Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2

Association Adviser

Byline: David Freeman & David Butler Building a Future-Proofing Strategy – How to Diversify Your Non-Dues Revenue Part 2 We can’t predict the future, but we can prepare for it. Future-proofing helps to ensure that your association continues long after major disruptions. One of the best ways to future-proof? Diversifying your non-dues revenue (NDR) sources. […].

Revenue 116
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Five tips to leverage grant writing at your association

Nimble AMS

If you’re not already leveraging grant writing at your association, it might be time for you to begin. According to Candid’s official grant reporting data, there are approximately three million grants worth over $180 billion in available funds. This sum only references philanthropic funds and excludes federal, state, and local grants, meaning there’s even more money available for your association. .

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Professional Development’s Role in Membership Is Growing, per the 2022 MGI Report

WBT Systems

Combine uncertainty about the economy with post-pandemic reflections on how we value and spend our time and money, and you have the conditions for membership recruitment and retention challenges.

Report 370
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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. The original piece was written in response to a conference presentation I’ve given a handful of times, where I ask participants to submit their marketing pieces ahead of time, I work with the sponsoring organization to mount them on foamboard and place them around the room on easels in advance, and then after sharing the 10 Tips, I hand the attendees markers and

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Predict 2022 – Acumen User Conference – 10/26/22

Association Analytics

The post Predict 2022 – Acumen User Conference – 10/26/22 appeared first on Association Analytics.

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Meeting Member Expectations with a Flexible Membership Model

Membersuite

Is your current membership model meeting the needs and desires of the different types of people and companies in your association’s industry? I bet it is not and you are likely leaving money on the table and creating renewal blockers. Membership tiers that worked before the pandemic may not be the best or only ones to offer now. “ You are not who you were ,” said Dean West, FASAE, president of Association Laboratory.

Price 136
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Make Sure You’re Doing Culture Change Management Right

PROPEL

More and more leaders are becoming very intentional about culture, and we LOVE that. They are not settling for generic core values—they are defining specific pillars that define their culture, which are rooted in clear behavior expectations. They’re not letting their culture drift and evolve randomly. Instead, they’re intentionally shaping it to fit today’s “new normal.” All of that, however.

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Your Complete Guide to Membership Dues

MemberClicks

Deciding what to charge for your membership dues is one of the most important decisions your organization can make. How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? Not to mention, there are other questions to answer, like: What are membership dues?

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. Several thousand award entries were submitted to the competition, which is now in its 37th year. These entries highlight some of the freshest and most innovative marketing and communications work coming from ACCE member organizations of all types and sizes.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Rebuild trust: How communities can bring neighbors back together again

Ungrated

For more than two years, the COVID-19 pandemic has disrupted every part of our lives. Our society and communities have sustained great damage from multiple ruptures of the social fabric. It’s time for community associations to rebuild trust and bring neighbors back together again. An unwillingness to listen to and tolerate differing viewpoints has fostered an increasingly unhealthy environment in common interest communities.

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Succeed at the Speed of Business with the Right AMS

Association TRENDS

As technology redesigns business, business continues to drive digital innovation at warp speed. The current state-of-the-art quickly gives way to new approaches in software, hardware, and market perspectives. A decade ago, associations had one solution for a myriad of membership activities. The association management system (AMS) was the workhorse that did the digital heavy lifting.

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How to Create and Sell Branded Nonprofit Merchandise

Achieve

One of the most valuable industries is merchandising. In fact, the retail industry accounted for. almost 19% of America’s GDP. in 2018. While your nonprofit is, by definition, not a profit-driven organization, you can still leverage this massive market to achieve your fundraising goals and grow your support base. Custom merchandise sales are a popular and. accessible fundraising idea. that works for nonprofits of all sizes.

How To 52
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The Role of Human Error in Association Data Security

Multiview

Today, we’re seeing associations gather more and more data for their organization and members. And as many are moving to a cloud-based platform to house this data, we need to make sure we know how to manage and protect our data. You should already have discussions with your third-party data application vendors and have a risk-management plan in place if a breach were to happen, but what about your staff?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Seeking a Hybrid Conference Steady State? Here’s a Framework

Velvet Chainsaw

With live conferences’ comeback, event organizers need to make complex decisions about how to incorporate digital product extensions into their business model. Based on our research, we estimate that there’s an even split between conference owners who are including synchronous or asynchronous hybrid options and those who aren’t. The half who is pursuing hybrid knows that they can’t just go back to what worked in 2019 despite the return of in-person events.

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Now Available: 2022 Membership Marketing Benchmarking Report

Membership Marketing

Here are some of our top findings on what drives membership growth from the 2022 Membership Marketing Benchmarking Report. You can download the full report detailing these and other activities that correlate with membership growth. Adding more new members is one of the top drivers of total membership growth. Associations reporting increases in their one-year and five-year membership numbers are significantly more likely to report increases in new member acquisition.

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Tracking Membership Dues: A How-To Guide

MemberClicks

A car needs gas to travel, a runner needs proper nutrition to go the distance, and your association needs membership dues to thrive! Membership dues are the fuel that keeps your organization going. Tracking membership dues is a crucial part of understanding where your organization stands when it comes to funding and member engagement. Your association, chamber of commerce, or membership organization can greatly benefit from a standardized, centralized way to track membership dues.

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How Using a Tech Stack Gives Associations with a Small Staff the Upper Hand

ReviewMyAMS

What is a tech stack? A tech stack (technology stack) is a set of applications and software that work cohesively in both internal and consumer-facing computerized operations. It can be customized to execute marketing, sales, and service functions through a variety of tools (think along the lines of email automation, data management, analytic data collection, and the like).

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Training and testing

Effective Database

Training and testing I've written before that the best form of training follows this process: Tell them what you're going to do, tell them what you're doing, tell them what you did.

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Association Brain Food: 8.5.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Event data ROI. EventMobi shares the stories of six professional society and trade association staff—CEO, membership, corporate partnerships, professional development, conference programming, and event planner— who leveraged event data to achieve their goals. You’ll get lots of ideas from these stories about innovative practices at six types of conferences/expos and learn what’s possible with the intel you g

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Developing a Site Visit Itinerary

Aaron Wolowiec

With sky high flight prices, travel delays, and lost luggage, it’s more important than ever to ensure every site visit is productive, efficient, and flexible. Here are 5 steps to guarantee that you are crafting a worthwhile itinerary for your group.

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Subscription Business Models

Robert Skrob

Which subscription growth model is best for fast growth? Click here to find out. The pandemic has accelerated a massive consumer shift from one-time purchases to higher conversion subscription offers. However, most people think all subscription businesses are the same. That’s like saying all dogs are the same. In fact, different dog breeds have unique talents, behaviors, and even sizes.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!