Sat.Apr 24, 2021 - Fri.Apr 30, 2021

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18 Parent-Teacher Association Fundraising Ideas For During (And After!) COVID-19

Wild Apricot

To say the last school year has been tough is an understatement. Just like every other function related to schools, Parent-Teacher Associations have had to pivot quickly. And after a year of trying to get creative, you may be hitting a wall when trying.

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Marketers, It’s Time to Rethink Email Engagement Metrics

Higher Logic

The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions. Read about them and see how you can keep track of your email engagement. The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic.

Marketing 177
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Association Brain Food Weekly: 4.30.21

Reid All About it

The weekly list of free educational events and resources for the association community…. Association performance and priorities. McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021.

Education 354
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Is it Time to Rethink Your Event Sales Strategy, Process and Expectations?

Aaron Wolowiec

One year later, as we continue to watch the COVID-19 vaccination roll-out in the United States, there is hope that we may start to see in-person meetings and events return in the near future. There are still however many unknowns related to events, and particularly for associations who rely heavily on this non-dues revenue source, there continues to be concern and angst with regards to revenue goals.

Process 246
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Why & How to Bring Back the Lost Art of Listening

WBT Systems

Why & How to Bring Back the Lost Art of Listening. Read more about Why & How to Bring Back the Lost Art of Listening.

How To 295

More Trending

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April Update: New tips and features in Boot Camp

Wild Apricot

This month, we’ve finished redesigning our online learning videos to reflect the many changes we have seen in Wild Apricot in recent years, and now we're happy to announce that Boot Camp 2.0 is now live! We've also added several new resources.

Tips 199
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Six Types of User-Generated Video Content to Use to Maximize Engagement and Value for Your Next Event

Aaron Wolowiec

"In our increasingly connected digital world, it’s more difficult than ever for event planners to cut through the noise, hold the attention of attendees, and deliver valuable engagement for event sponsors. It’s no surprise that 71.5% of event marketers say that virtual engagement tools will play a big role in their event strategies for 2021. To drive real engagement for your event, you need to invite your audience, speakers, staff, and sponsors to join in the conversation with you.

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How to Empower Community Association Managers to Be More Productive

AvidXchange: Association Management

Community association managers are vital to the overall success of an association management company. After all, they’re responsible for communicating with boards, maintaining properties, and managing finances. Unfortunately, community managers are often stuck dealing with tedious, manual tasks that take up significant amounts of time. So, how can management companies relieve that stress and empower managers to be more productive?

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Want To Innovate? Don’t Get Too Comfortable

.orgSource

A colleague recently confided in me that although her association is facing serious challenges, the board isn’t interested in learning how to govern more effectively. Her attempts to educate them are always met with resistance. You can guess where this group is headed. If they manage to survive over the next few years, it will […]. The post Want To Innovate?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Five Lessons Learned from a Post Pandemic In-Person Event

MemberClicks

While it seemed like attending my first post-pandemic in-person event would be like riding a bike, it came with some lessons learned and a few surprises.

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Two HOA Community Managers of Association Management Group (AMG) Earn Advanced Management Certifications

AMG

AMG's Melissa Cook and Dave Hebert, Earn the Association Management Specialist (AMS) Designation (Greensboro/Winston-Salem, NC) DATE, 2021 – Melissa Cook and Dave Hebert , two community managers with Greensboro-headquartered Association Management Group (AMG), recently earned as Association Management Specialists designations from the Community Associations Institute (CAI), an international membership organization focused on building better communities.

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Protech Associates Honored as Bronze Stevie® Award Winner in 2021 American Business Awards®

Protech

COLUMBIA, M d. – April 29, 2021 – Protech Associates, Inc. (Protech), a proven association management technology provider for associations and member-based organizations , w on the Bronze Stevie® Award in the “ Corporate & Community – Customer Engagement Event ” categ ory in The 1 9 th Annual American Business Awards ® today. .

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North Star: The one question every board member should be asking

Ungrated

Contributed by Steve Spanier. Homeowners associations are representative democracies where powers are delegated to elected officials (the board of directors) and limited powers are reserved to the membership. In this governing model, the answer to a simple question can serve as a board member’s North Star: What is best for the community? EFFECTIVE DECISION-MAKING.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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7 Tips for the Perfect New Member Welcome Letter (And What to Avoid!)

MemberClicks

Imagine going to a restaurant and having the hostess give you a warm welcome, quickly followed by the waiter coming over to get your drink orders and tell you all about the evening’s specials.

Tips 98
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How to spot and correctly identify North Carolina’s six venomous snakes

AMG

Original Article Source: [link] Article by BY BROOKE CAIN APRIL 16, 2021 06:18 PM, UPDATED APRIL 19, 2021 03:36 PM Excerpt (non-edited) “For many, the sight of any snake will cause the heart to race. But of the 38 species of snakes in North Carolina, the majority are nonvenomous and not aggressive toward people unless threatened.

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Employee Spotlight: Brian Bruffey Jr., Sales Engineer 

Protech

By The Protech Team . Just like Protech AMS, Brian Bruffey Jr. has a knack for simplifying the complicated. . When a trade or professional association is on the hunt for a new association management system (AMS) to supercharge staff productivity and solve complex business problems, they may encounter Brian. Why? As a sales engineer, it’s Brian’s job to help association executives understand that association management software doesn’t have to be so complicated. .

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5 Brand Storytelling Tips to Stand Out in a Crowded Ecosystem

Association Adviser

Brand storytelling gives your audience a reason to show support. Here are five brand storytelling tips for small-to-midsize associations and nonprofits. The post 5 Brand Storytelling Tips to Stand Out in a Crowded Ecosystem appeared first on Association Adviser.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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A New Metric for Associations

Smooth The Path

“You are never going to please everyone” is one of the truest statements in association management. Members have different lived experiences, so each one perceives things differently. Some members may LOVE your keynote, while others won’t. Some people flock to the reception while many others stay in their room. Some use the research, while others can’t be bothered, but they’ll read the short articles.

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7 Benefits of Stored Payment Information

Nimble AMS

Over the weekend, I made an embarrassing number of online purchases. Of course, I made several purchases from Amazon. Nothing that I absolutely needed, but checkout was quick and easy. Amazon never asks me to enter payment information at checkout. Instead, payment information is stored under the Manage Payment Options under My Account. The concept is brilliant.

Process 78
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Leverage HighRoad Spark to build your persona segments

HighRoad Solution

Truth for most associations—you’re sitting on a mountain of valuable data, but it often feels disconnected. You know a ton about your members—what they like, what they’re good at, what their challenges are, and what they’d like to see more of. But the data you have is disparate across platforms. So connecting all of this data in a holistic, actionable way is a challenge.

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Trusting in What’s New to Arrive at What’s Next: Lillian Stott, NACAS

Association Adviser

“Trust between you and your team reassures you that things will be okay. It tells you that your team has got it, and the program or initiative is going to be fine because the person overseeing it is going to rock it out. I can’t solve it all, and that’s okay,” says Lillian Stott, interim […]. The post Trusting in What’s New to Arrive at What’s Next: Lillian Stott, NACAS appeared first on Association Adviser.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Too Much is Riding on This Next….

Smooth The Path

Some associations have a single value proposition—just one thing, like an event, that delivers most of the value of the membership. Sure the association may offer a handful of benefits, but when you ask members, they get their value primarily from one source. Having a single value proposition is dangerous because when some members don’t love the latest version, their perception of value slips away.

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Creating an Association Business Model for High-Value Corporate Sponsorships

AssociationChat

If we were going to open a new restaurant, we would develop a business model before we create the menu. Similarly, if we’re going to develop an improved corporate sponsorship program, we should develop a business model before we create the a list of sponsor benefits. Why a Business Model for Sponsorship Programs? When I worked at an association, a Vice President on staff said our not-for-profit association should not engage in business relationships – like sponsorships – with companies.

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Statement on Passage of Florida SB 7072

InternetAssociation

Internet Association’s Senior Vice President of State Government Affairs Robert Callahan commented on the recent passage of Florida SB 7072 : “The Florida Legislature has decided to put politics over policy with the passage of SB 7072. The bill is unconstitutional, arbitrarily exempts large Florida-based corporations, and will hurt the citizens of the state.”.

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What is an AMS? Understanding Association Management Systems

MemberClicks

As an association leader at a small-staff organization, perhaps you’ve been managing your professional association, trade association, or chamber of commerce with a series of spreadsheets or disconnected systems.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!