Sat.May 12, 2018 - Fri.May 18, 2018

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How to Choose Your Membership Levels Properly

Wild Apricot

I surveyed over 50 membership sites to see what types of Membership Levels were most common. In this post I cover the four most common membership level tiers and show you examples from real organizations.

How To 235
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Study Suggests Networking Events do not Work

Smooth The Path

Networking events can be awkward for some of us. Also, it takes a lot of luck to meet folks who know something about the problem we are trying to solve at a networking event. These two reasons explain some of why receptions and other networking events don’t meet our member’s needs. What else about networking that doesn’t work? There is some new research that explains why many association networking events do not work.

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Part 2: Straightforward Association Blogging Strategies

GrowthZone

See how to continue your journey to improve your association blogging techniques. Take some time to learn how to craft the actual article. It doesn’t need to be overwhelming. Simply focus on one new tactic every time you blog and soon you’ll be generating blog posts that help your members, your organization, and your industry. Can’t wait for the next installment?

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An AMS search: 4 questions to ask your potential provider.

YourMembership

Whether you’re investing in an association management software (AMS) system for the first time or replacing your existing AMS, it’s one of the largest purchases your association ever makes. Of course, there are basic must-ask questions around budget, features and timelines. But, these are not the only important questions you want to ask your potential.

Software 218
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Top 10 Most Popular Membership Management Softwares

Wild Apricot

Ever year Capterra (a software review website) publishes their Top 20 Most Popular Membership Management Software list — analyzing criteria like customers, members, and reviews — to help organizations decide which option might be best for them. Here is there list of the top 10 membership management software.

More Trending

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The Many Benefits of Selling Online Education to Corporate Members

WBT Systems

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. Who will the companies in your industry choose to educate their employees? Don’t let them align with a competitor. Become the preferred educational partner in your industry by selling online education to corporate members and customers. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talent

Education 155
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Three reasons you may need an instructional designer

Aaron Wolowiec

The need for instructional designers is growing as associations look to improve human performance in a world that is continually changing and demanding new skillsets from working professionals.

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The Top 7 SEO Tips for Nonprofits Who Want to Rank #1

Wild Apricot

If you'd like to increase the traffic to your website, these 7 nonprofit seo tips will help your pages rank in a snap. I know, because they worked for me.

Tips 247
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Who Should Own Your Online Community?

Higher Logic

Every business project needs an owner. Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Often these owners aren’t just single people. They’re entire teams or departments. That’s the way it is with online communities. One person may take the lead, but it’s teamwork that makes a community successful.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Adopting the Point of View of Your Members

Eric Lanke

Kudos to Amanda Kaiser and her Smooth the Path blog for her post, " Our Point of View is Not Our Members’ Point of View." In it, she reminds all of us association staff that what we think about the value of our membership benefits is often not what our members think of it. And maybe it was the coincidence that my association's last Annual Conference was in Orlando that made the following passage from her post really jump out at me: Everyone will want to come to Orlando to see our great speakers

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Gardian of the Month: Jennifer Amin

Aaron Wolowiec

The Gardian of the Month is Jennifer Amin, director of marketing and membership for AORE and Event Garde.

Marketing 133
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If You Want Change, You Have to DO Something

Jamie Notter

I’m working with several clients right now on the “Playbook” stage of our culture consulting work. This is the part where the rubber meets the road—where they have to develop a list of things they are going to propose to management that will move their culture in a direction that is aligned with what makes them successful. As they are writing up their plays, there’s one piece of feedback I find myself giving over and over again: Yeah, but what exactly are you going to DO?

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One Great Idea - Three Conferences Improved

AMR Management Services

As association meeting professionals, we know that for real learning to occur at our conferences participants must be active contributors to the educational experience. It’s a core principle of.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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4 Ways to Increase Non-Dues Revenue

Forj

Do you currently manage an eLearning department at an association? Are your education programs bringing in value for the organization and for your members? Or do you need assistance generating non-dues revenue from your education offerings? There are steps you can take to make sure you have the appropriate assets and knowledge base to make your eLearning Business a success.

Revenue 79
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Our Member’s Automatic-Minds do not Want to be Engaged

Smooth The Path

Our brains are on auto-pilot much of the time. Have you ever climbed into your car and got lost in deep thought and were surprised when you turned into your destination? Car-driving auto-pilot happens because our brains rely on habits to cut down the cognitive load. When you get on a bike, you peddle, you do not have to think about balancing, steering, and peddling.

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Why Video? A Micro-Learning Case Study

Association Success

This association offer an educational program that is flexible, engaging, and serves learners. The Education and Career Services department at the Institute of Management Accounting (IMA) has always been strategically focused on monitoring current and future trends to ensure that we are meeting the needs and learning preferences of our members. In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but that it would be a viable learning met

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Segmenting Members Leads to More Relevant Communications – and More Memberships

Association Adviser

Last year’s survey results revealed that associations are communicating with members more frequently and via more channels than at any time since we began this survey in 2011. On average, associations communicate with members an estimated 31 times per month (via print, online, social media and video) vs. 30 times per month in 2016 and 26 times per month in 2015.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How HighRoad Helped A 45,000-Member Association Win An Award for Digital Marketing

HighRoad Solution

If you have been to an association technology conference, you have seen organizations get recognized for their innovation and execution when it comes to membership management and marketing.

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Great Opening Sessions Light a Fire

Idea Architects

It's the opening general session of a major conference. What does that session need to do for those in attendance? For the sponsoring organization? I've been thinking a lot about this after delivering the keynote at a fair number of opening sessions the past few years. Too often general sessions feel like generic sessions, defaulting to a very tired template: Welcome.

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Leading by Example: How Passion Can Drive Technological Change

Association Success

If you want to change minds, you need to show them how! Changing people’s minds has both an intellectual and an emotional aspect. Intellectually speaking, it is of course important to present people with facts, figures and data to encourage them to commit to a transformative project. On an emotional level however, when it comes to implementing cultural change, your own passion can play an enormous role.

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Three Core Conference Planning Tenets To Master And Skillfully Apply

Velvet Chainsaw

Does your conference committee practice organized abandonment and avoid no-bottom-line-mindsets? What is their capacity to see opportunities in the mist of change? How are they at focusing on the purpose, goals and target market of the conference when making decisions? These three principles are vital to maintaining a healthy, strong conference. Often conference planning members lack experience with the tenets of organized abandonment, focus on strategic alignment and organizing for opportunity.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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Meet Jonathan Sexton, Sr. UI/UX Designer at MemberSuite

Membersuite

MemberSuite employees have fascinating stories and backgrounds. We invite you to hear their story.

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Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations

Mizz Information

Guest post by Sohini Baliga, Director of Communications, Taxpayers for Common Sense, and Elizabeth Weaver Engel, M.A., CAE, CEO & Chief Strategist, Spark Consulting LLC. Associations don’t always have all the answers (we know, you’re shocked). We definitely have some major advantages, not the least of which is that we are highly a cooperative and collaborative community, in large part because there’s not a lot of intra-industry competition (i.e., the AICPA and the American Nurses Association

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Natural Symbiosis: Review Culture and Our Associations

Association Success

B2B purchasing habits are changing – but associations are in a great position to respond. “I know what I need, and it isn’t a salesperson.” * According to recent research from Wake Forest University, B2B decision making is increasingly being informed by customer reviews. In this customer-driven purchasing environment, in which 92% of B2B buyers are more likely to commit to a sale if they have read a reliable review, it is clear that opinions matter – and the kinds of opinions that matter point t

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Lather Up Curiosity, Rinse, Repeat!

Velvet Chainsaw

Children are curious creatures. They explore, question and wonder, often through play. In this context, they learn. We are naturally inclined to learn new things; thus reaping curiosity’s benefits. From the moment we are born until we die, learning is hardwired into our brains. As adults, our challenge is to embrace curiosity instead of viewing it as a childish behavior that should be restrained and suppressed.

Tips 53
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.