Sat.Aug 08, 2020 - Fri.Aug 14, 2020

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10 basic rules for great conversations

Association Success

I had the pleasure of participating in my favorite hobby last night: mindlessly scrolling through social media. However, instead of watching funny cat videos or meme compilations, I wound up watching an endless series of Ted Talks. While they were all inspiring, one in particular resonated with me the most: “ 10 ways to have a better conversation ” by Celeste Headlee. .

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Why engagement should be your association’s primary goal

Association Success

Associations were once at the heart of many professionals’ social lives. Take London’s Royal Society, for instance. Founded in 1660, the Royal Society published many of the world’s most crucial scientific papers in its signature peer-reviewed journal. From Isaac Newton to James Cook, the Royal Society’s members were responsible for paradigm-shifting discoveries.

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Rolling Out New Technology to Your Members: 3 Best Practices

MemberClicks

Adopting new technology — whether it’s a membership management system, a learning management system, a conference app, or something else entirely — is exciting! Think about all the new capabilities you’re about to have. And not just you, but your members as well. (Remember, software empowers them too.). But, before launching that new technology, it is important to communicate that shift to your members — especially if the software you’re adopting is member-facing.

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Announcing the 2020 Virtual Event Report: Everything You Need to Know to Run a Better Virtual Event

Wild Apricot

We surveyed over 1,000 membership organizations to help solve all of your most pressing challenges related to virtual events. Read this post to learn the top three takeaways and download the Virtual Event Report to read the full insights.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Association Brain Food Weekly: 8.14.20

Reid All About it

The weekly list of free educational events and resources for the association community… #ASAE20. I took three days off this week to dedicate my time to ASAE’s Virtual Annual Meeting aka #asae20. Originally, the registration was about $600. I didn’t see anything about discussion or networking opportunities so I said forget it, I can find education on my own.

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10-Minute SEO for Association Websites

GrowthZone

Optimizing association websites for search engines can seem daunting, so just start somewhere. The association SEO process can be as basic or complex as you choose to make it. You don’t have to “go back” and fix things or reinvent the wheel. What Is It? Search Engine Optimization (SEO) is the method of driving web traffic from organic (unpaid) search engine results.

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Targeted Impact: Episode 5 Recap with Rich Vallaster

Wild Apricot

We sat down with events expert Rich Vallaster to answer your most pressing questions about virtual events and trade shows. Here are the answers to the most common questions we received.

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How a brand new association got 1.3 million to act

Association Success

By definition, independent venues figure things out on their own, and they almost never ask for help. But when COVID-19 began spreading across the country, independent venue operators were forced to close their doors on the large groups of people their businesses rely on and realized that, without help, they would not survive. It was this realization that caused a small group of independent venue operators to come together to make change, forming the National Independent Venue Association in Apr

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7 Content Types to Consider in Your Organization’s Next Newsletter

MemberClicks

The key to an engaging newsletter is to keep the content fresh. Of course, value is of utmost importance, but when you can, try playing around with the types of content you include month-to-month (or week-to-week). The more you switch it up, the more interested readers will be! Not sure where to begin?

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

Viva Las … Virtual ? Originally slated to take place in Las Vegas, the 2020 ASAE Annual Meeting had to change plans due to ongoing problems with COVID-19. With little time to switch gears, ASAE pivoted and just wrapped up its first-ever 100% VIRTUAL annual meeting. Was it successful? ASAE released its press release this morning sharing that it had the highest registration number in the 100-year history of the event.

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The Top 10 Yoga Studio Software Options

Wild Apricot

Do you manage a yoga studio? Here's how yoga studio software can help you automate your administrative tasks and our top 10 picks.

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How to Be More Interesting Than a Cell Phone®

Association Adviser

Ever find yourself talking with someone who is draining the life out of the conversation? Are you afraid YOU’RE that person? Or do people tune you out when you’re talking, preferring to check their phone instead? Deedre Daniel of The Interesting Conversations Company guided ASAE attendees through the “7 Deadly Habits” that might send your conversations to the emergency room in an effort to show How to Be More Interesting Than a Cell Phone®: The post How to Be More Interesting Than a Cell Phone®

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[Guest Post] Virtual Fundraising Ideas for Nonprofits That Work

MemberClicks

The following post was originally published on the GiveCentral blog. As this article gets drafted and published, there continues to be a big cloud of uncertainty that looms above us. Future of fundraising for nonprofits seems bleak, but all is not lost as long as organizations do not give up. Given our current situation, there is hope in the fact that nonprofit businesses can be run online, communication can be carried out online, and remote donations can be made and accepted.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Game On: Navigating the Return of Sports in America with Michael Lewis, Billy Beane, and Daryl Morey

AssociationChat

Learning from the Masters of the Game. Join GTN and Michael Lewis for this insider discussion of one of the earliest industries to suffer an unprecedented disruption under COVID-19, the range of challenges it’s presented, and how Billy Beane and Daryl Morey—men who built whole careers and iconic franchises as masters of reinvention— are confronting their toughest challenge yet.

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12th Edition of the Membership Marketing Benchmarking Report Now Available

Membership Marketing

It is my pleasure to announce the release of the 12 th edition of the Membership Marketing Benchmarking Report. A free download of the report is available using this link. Each year the goal of the report is to help associations better understand what is working in membership recruitment, engagement, and retention. Providing these insights comes from not just cataloging the practices of responding associations but through cross tabulating the survey responses with the outcomes that associations

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Voices Carry: The Power of Allies and Inclusion in the Workplace

Association Adviser

The buzzwords "diversity” and “allyship” dominate the American conversation right now, but why? Bernadette Smith of The Equality Institute explains. The post Voices Carry: The Power of Allies and Inclusion in the Workplace appeared first on Association Adviser.

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Great conversations top this weeks Friday 5

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. This week, we’re getting back to the basics. Starting off with communication skills and ending with philanthropy practices to avoid, association professionals are interested in key advice. How do we come up with this list? We look at the most-read articles from subscribers to our personalized twice-weekly newsletter.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Track These 3 Metrics Now to Improve Your Content

AssociationChat

Looking at content metrics isn’t always fun. I won’t lie. Sometimes I dread looking at the analytics for my website, social media, and podcast. It’s like when I weigh after an indulgent weekend full of homemade apple pie and nachos. I suddenly regret every extra calorie and am filled with a desire to turn back time. Still. Sometimes, especially after dutifully going about the boring business of regular posting and caretaking for my website or social media accounts, I see numbers I don’t hate.

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Association Response to Big, Hairy Problems

Smooth The Path

My son’s pediatrician put together a carefully researched letter about COVID and back to school for parents. They combined recommendations from the Department of Education with the CDC’s and the American Association of Pediatrics to provide some guidance for family’s decisions whether to go back to school in-person or remote. In their letter, they recommend both options.

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How to Be a Hero through Kindness

Association Adviser

Kindness is the greatest strength we can extend to others, said Leon Logothetis, author and philanthropist, during the 2020 ASAE Annual Meeting. The post How to Be a Hero through Kindness appeared first on Association Adviser.

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8 ways to generate fresh content ideas for your association’s blog

Association Success

As someone who oversees blog content creation in my full-time job and freelance writes on the side, I know from experience that once you hit a bad patch of writer’s block, it can be really tough to brainstorm new ideas that feel interesting and fresh. To combat this, I’ve developed a few tried and true methods over the years to help keep my creativity flowing, even when it feels like it’s all dried up. .

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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4 tips to consider as your association’s offices begin to re-open

Nimble AMS

Are you ready to support a changing mix of onsite and remote workers? Here’s how modern association management software can help. A few months ago, most associations made the move to a remote workforce. This required adapting their technology and related processes for remote access, collaboration , and security. Now it’s time to face another challenge: As offices begin to re-open, associations must support a combination of onsite and remote workers.

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Virtual Conferences Might Level the Speaker Playing Field

Smooth The Path

A conference that typically draws over 20,000 in-person attendees a year just announced their keynote speakers. I could not help but notice that of the seven speakers listed, only one was a woman. Professional women still do a disproportional amount of childcare, making it hard to travel and, therefore, difficult to speak, but now the travel constraint is gone.

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The Four Fs of Building Effective Relationships with Lawmakers

Association Adviser

Break through to elected officials and their staff with these four guidelines from Mike Bober of the Pet Industry Joint Advisory Council. The post The Four Fs of Building Effective Relationships with Lawmakers appeared first on Association Adviser.

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4 Signs You Need to Rethink Your Organization’s Culture

Association Success

The pay and benefits are stellar. You host team-building events. Most of your team members have stayed on board for a while. Overall, your organization seems like a great place to work. But how do you really know if your organizational culture is a “good” one? Here are signs you need to rethink your organization’s culture: Your employees don’t seem happy to be there.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!