Sat.Oct 03, 2020 - Fri.Oct 09, 2020

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How to Write a New Member Welcome Email (Plus a Sample!)

MemberClicks

New member onboarding processes vary from organization to organization. But one key tactic nearly all organizations employ is the sending of a new member welcome email. That’s really your first touchpoint with a new member, meaning your first chance to get them engaged. So how can you capitalize on the opportunity? How can you ensure your new member welcome email “gets the job done”?

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Association Brain Food Weekly: 10.9.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m back in the saddle again—and this photo captures my hiking buddies climbing up a tricky portion of the saddle between Big Spring and Squaw Canyons in the Needles district of Canyonlands National Park in Utah—one of my favorite places. Association mojo. At times, it’s a struggle, isn’t it?

Utah 370
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8 GivingTuesday Email Examples that Inspire and Convert

Wild Apricot

GivingTuesday is coming up on December 1, 2020. Get ready to make this your most successful year yet by following best practices from these GivingTuesday email campaigns.

Examples 440
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How to Get Back Your Association Mojo

WBT Systems

How to Get Back Your Association Mojo. Read more about How to Get Back Your Association Mojo.

How To 340
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Secrets for Creating a Re-Engagement Email Campaign that Works

Higher Logic

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk? Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic.

More Trending

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How to Create a Club Membership Form in Wild Apricot + 3 Examples

Wild Apricot

Using an online club membership application form is an easy and efficient way to onboard new members. Here's how to create one with Wild Apricot.

Examples 380
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Revealing the Magic of Health Coaching

Aaron Wolowiec

Maria Ferrante shares her journey from using a health coach to becoming one.

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Drive Engagement with an Online Community Content Calendar

Higher Logic

The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic. Community managers have to put a lot of energy into their community content strategies. Make your job easier with this comprehensive guide to building an online community content calendar. The post Drive Engagement with an Online Community Content Calendar appeared first on Higher Logic.

Content 136
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4 steps for engaging disinterested readers

Association Success

Most publications attract a handful of true fans — readers who devour every post, share content on social media and open every newsletter. . But in the long run, understanding who doesn’t regularly read your content — and why — is far more valuable. If you can identify the disconnect between your content and your audience’s needs, you can begin to close the gap and increase engagement. .

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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The Next Huge Hurdle for Virtual Conference Engagement

Smooth The Path

Why would only a small fraction of registrants attend the live virtual conference? Because the incentive to be there is less than the pull of their daily lives. They know the meeting is going on, but their email or project or phone can’t be ignored. They know they can access the sessions later on, which further disincentives them to attend. When attendees assume the conference is a compilation of passively viewed webinar-like sessions, there’s little reason to participate live.

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What Associations Can Learn from ASAE’s 2020 Virtual Annual Meeting & Expo

Protech

By Liz Palm, Marketing Director. At ASAE’s V irtual Annual Meeting & Expo, t here was a lot of talk about the what the “new normal” will look like post COVID-19. For many associations, the new normal includes a remote and flexible work environment for their staff, with a n in-depth virtual event and professional development strategy for their members. .

Revenue 124
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October’s Live Association Chat Podcast Schedule

AssociationChat

Add these great Association Chat interviews to your October schedule! Tuesday, October 6, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 13, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. Tuesday, October 20, 2020, 2-3 pm ET. Watch the live interview or replay at [link]. . Have you joined the Association Chat mailing list?

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How to get free publicity for your association

Association Success

Have you ever wondered how to get those coveted “As Seen On” logos for major publications and shows? Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. If you and your team are willing to do the work, you’ll soon find your association getting featured and quoted in major publications. .

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Will Your Sponsors Succeed at Your Virtual Event?

Association Adviser

Ensure you're setting the stage for successful, happy virtual event sponsors at your next online event with these 10 tips and recommendations. The post Will Your Sponsors Succeed at Your Virtual Event? appeared first on Association Adviser.

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Busy or Productive Busy?

Smooth The Path

Perhaps there was never a more distracted time. On top of the usual flood of emails, meetings, and calls, there are now fast-changing news, pervasive worry, and the demands of home pulling at our time and attention. In this environment, it is easy to be busy. But perhaps while this is the kind of busy feels productive, it may not actually be moving your organization ahead.

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Talent Tuesdays – Association Jobs Posted for Week of October 5, 2020

AssociationChat

Available Association Jobs Shared with Association Chat This Week. Hear of a great job opportunity at your organization? Looking for some great association pros who are engaged in the Association Chat community? Please post your job opportunities on the Talent Tuesday Association Chat Facebook Group thread every week for Talent Tuesdays! You must be a member of the free Association Chat Facebook Group or an Association Chat Patreon patron in order to post new jobs.

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How to embrace change so your association can reach more people

Association Success

When it joined the Silicon Valley tech scene in 1998, Google was a modest startup that aimed to “ organize the world’s information and make it universally accessible.” More than two decades later, Google has revolutionized the Internet, introducing sweeping changes to the way people connect and learn online. . Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate.

How To 148
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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SBI Announces New Association Executive

SBI

SEATTLE, WA, October 9, 2020 — SBI Association Management (SBI), a Seattle-based association management company (AMC), is pleased to announce Felicia Kenan as its newest Association Executive. Kenan is an accomplished Association Executive with more than seventeen years of association experience, working for associations in both the stand-alone and AMC models.

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Mark Your Calendar: MC Thrive Is Back!

MemberClicks

You may have heard us talk about the one-day virtual educational experience we hosted in May, MC Thrive. Better yet, you may have even attended!

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3 membership challenges solved with Nimble AMS

Nimble AMS

As an association professional, you face a variety of challenges: Acquiring and retaining members. Driving non-dues revenue. Gaining the insights you need to make informed business decisions. How do you begin to tackle them? The good news is that you’re not alone. Others are taking on common challenges that face associations, and they’re sharing their stories.

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3 things successful associations do to get their members to stick around

Association Success

Loyal members do more than just stick around. They put your organization’s resources into practice, advocate for your mission, and persuade new members to join them. They’re the key to a long lasting, healthy membership program. By contrast, members who are present due to inertia are at best indifferent and disengaged. At worst, they’re actively unhappy and might even dissuade new members from signing up.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to Add Sponsorships to Your Association’s Virtual Conferences to Drive More Revenue

Aptify

Virtual conferences have become an essential tool for many associations. They’re a lifeline for staying connected with your members when meeting in person isn’t possible. They also offer members and sponsors much of the same value as in-person conferences, with the cost-effectiveness and convenience of attending online. And, as with in-person conferences, they’re great for driving non-dues revenue.

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Ask the Experts: LMS Vendors

Delcor

The first episode of our "Ask the Experts" series, featuring a panel of learning management system providers. Hosted by Loretta, Gretchen, and Tobin. View TechTalk here: View additional TechTalks | Subscribe to our YouTube channel.

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The Do’s and Don’ts of Badging

CommPartners

When running a marathon or 5K, there is usually something that pulls you towards the finish line. Something that keeps you going to the next mile when you feel like giving up. Something that makes you want to do it all over again. For some, it may be the health benefits; for others, it may […].

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Want to keep your employees engaged? Invest in a healthy organizational culture

Association Success

Employee engagement is a key part of building a healthy, successful organizational culture. A good test way to test your company’s culture is to look at how the employees approach each new work day and project. . If your team walks in smiling and ready to dive in, you know you’ve built a good culture. But if everyone seems uninterested in their work, productivity and morale will be low, and turnover will be high. .

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.