Sat.Dec 28, 2019 - Fri.Jan 03, 2020

Communicating with Your Lapsed Members: 3 Messages to Try


The following blog post was originally published on 9/12/18, but updated on 1/2/20 for added value. When it comes to membership management, there are few things more disappointing than when a member lapses. You worked so hard to recruit them! And engage them! And now they’re choosing not to renew?

Building Your SEO Toolbox

Association Adviser

Improving your organization’s SEO ranking is a complicated process that requires work and patience. Matthew Capala, Digital Summit speaker, shows us how. The post Building Your SEO Toolbox appeared first on Association Adviser.

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Associations and the California Consumer Privacy Act

Nimble AMS

How best to serve members while protecting their personal information . Associations should consider upcoming privacy legislation in California that gives their members ownership, control, and security of their personal information. What is the California Consumer Privacy Act?

Connecting chapter conversations with national audience is key

Association Success

Soon after joining the Association of Biomolecular Resource Facilities as executive director, it was clear to Ken Schoppmann there was a big asset the organization wasn’t taking advantage of in the right way.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

What’s on the Horizon for Meetings in 2020?

Associations Now

A new year often brings change. Here are three ways that association meetings may transform in 2020. The beginning of a new year comes with lots of industry predictions, and there’s no shortage of them when it comes to meetings and events. So, how different will association meetings look in 2020?

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Association Brain Food Weekly: 1.3.20

Reid All About it

40 Free Nonprofit Webinars for January 2020

Wild Apricot

Here are all the free nonprofit webinars happening in January 2020 that the internet has to offer


7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. According to Aberdeen Research , firms with online communities: Enjoy 5.4x

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Competing in the Digital Age

Moery Company

Associations are thinking about competition more than ever before and, more specifically, about competing in a digital world. I’ve got news for you: the internet is not going away and it’s your biggest competitor.

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Can your members become fans? David Meerman Scott says yes

Association Success

When David Meerman Scott and his daughter, Reiko Scott, set out to write “ Fanocracy ,” they started with one question: Can others benefit from creating the kind of fandom that entertainers enjoy? . The answer they found, in short, is yes. .

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December Update: An updated admin view for 2020

Wild Apricot

In the December newsletter you'll learn about the updated navigation menu, find extra support for using the new email editor and info on the upcoming webinar about marketing

My Top Five Blog Posts of 2019

Eric Lanke

I've been posting these Top Five lists at the end of every year for the last seven years. Over those seven years, a handful of posts have come to dominate them.

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Year in Review: Most Popular Posts About Association Sponsorships

Moery Company

Over the last couple of years, sponsorship sales experienced a shift from being transactional to strategic. It’s no longer about slapping a logo onto a banner and calling it a day.

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See the top 10 articles from in 2019

Association Success

As we wrap up an exciting year of publishing blog posts with challenging ideas and innovative solutions, we hoped to take a look back at some of the most engaging content we at have published in 2019.

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[CAE CREDIT] Save Your Seat for Amanda Kaiser Live!


Membership-expert Amanda Kaiser has fielded in-depth interviews with over 452 members. The result? Amanda learned that member stage profoundly influences engagement.

How to Create an Effective Meeting Agenda


The following blog post was originally published on 11/7/17, but updated on 12/30/19 for added value. Have you seen those mugs that say, “This should’ve been an email”? If so, you have to chuckle because we’ve ALL experienced that — an hour-long meeting that could’ve ended in 20.

What’s in Your Membership Toolbox?

Moery Company

There are a few fundamental items that your association should have in its toolbox: a strong value proposition, testimonials and referrals, and CRM. Value Proposition. This is not what you put in a brochure ten years ago and you just continue to update with new graphics and fonts.

The Four Workplace Skills You’ll Need to Stand Out in the New Year

Associations Now

Want to be prepared for the challenges that lie ahead? Build your soft skills, creativity, and technology savvy to keep up at work and power your career this year. Welcome back from the holiday break! Feelin’ rested?

On-demand Learning for CRPs

Mariner Management

A Year in Webinars! This past year, we’ve had the pleasure of sharing knowledge, ideas and resources through the Billhighway-Mariner webinar series , through Association Trends and via dozens of association member webinars. Many of these webinars are available on-demand.

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Five Trends that will Impact Membership Marketing in 2020

Membership Marketing

Based on my client interactions this past year and our ongoing benchmarking research with a thousand associations here are the trends that I think will impact membership marketing in the year ahead.

How Should Associations Prepare for Change? – Ask JP #005

Moery Company

Transcript: Hey, we got a question today! Ask JP. Thank you for the question. “What’s going to change in the association world in the next five years and how can associations prepare for it?”

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Tech Giants Collaborate on New Smart Home Standards

Associations Now

Apple, Google, and Amazon are among the companies joining forces to create a new standard that could allow smart home technologies to work without a hitch on competing devices. The companies that develop gadgets for your smart home are learning that the smartest move of all might be collaboration.

Marking 18 years of supporting Associations

Mariner Management

We opened Mariner at the start of 2002. It was a bold new year’s resolution. We set out to build a business that catered to association chapters and their volunteers. Offering management services and project help, we launched into a new business and new year.

2020 Cybersecurity Trends: Expect Things to Get Weird

Associations Now

Security experts say that cyberattackers are more likely to get experimental when distributing malware or attacking businesses in the new year. They may even rely on social engineering rather than a technical payload.

Study: More Nonprofits Likely to Offer Raises in 2020

Associations Now

According to a PNP Staffing Group report, around 80 percent of nonprofits expect to offer at least a cost-of-living wage increase, and those increases are likely to benefit support staff as well.

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Daily Buzz: Give Meeting Attendees What They Want

Associations Now

Use event crowdsourcing to create your meeting agenda. Also: How to recruit top talent to your organization. A great conference program provides attendees with many options, but it doesn’t throw too many meeting sessions at them either. How do you find a balance and cover the right topics?

Daily Buzz: Stay in Touch With Lapsed Members

Associations Now

Encourage membership renewals from lapsed members with these three strategies. Also: how to drown out the distractions and improve concentration at work. Has your hard-earned membership count dropped? Seeing members lapse is frustrating, but they may not be gone forever.

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Membership Hack: A Conference Led by Young Members

Associations Now

The International Casual Furnishings Association highlights young members’ voices at an annual educational conference. Millennial and Gen Z content leaders present on emerging issues to a multigenerational audience. How to hack it?

Improvements Are Taking Off at U.S. Airports, As Industry Calls for More Investment

Associations Now

After years of criticism, terminals at New York’s LaGuardia Airport and other major travel hubs are finally getting some needed renovations. But a lot more investment is still needed, groups say. Among the litany of complaints about the sad state of U.S.

Four Questions to Ask about Wi-Fi Before Your Next Meeting

Associations Now

Cybersecurity and bandwidth continue to be top of mind for meeting planners. Here’s what you need to know to be informed. Simply having access to free Wi-Fi isn’t sufficient for many meeting planners.