Wild Apricot
AUGUST 13, 2015
You probably sign into Facebook every day to see what your friends are up to, but are you using it to grow your organization? This Mini-Course will show you how to execute a successful Facebook Ad campaign sure to grow your membership.
Higher Logic
AUGUST 14, 2015
Your organization might have members lining up for volunteering opportunities, with event positions always overbooked for help and community discussions and blogs bursting at the seams. But if you are like the average organization, you struggle to gather and redirect your members into volunteer buckets that best suit individual needs and skill sets.
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Aaron Wolowiec
AUGUST 10, 2015
Marketing is much more difficult than most people think. It requires creativity, strategic planning, vision and data analysis. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ The State of Association Marketing ,” unveiled this week during ASAE’s annual conference in Detroit, summarizes the marketing efforts of 373 survey respondents
Jamie Notter
AUGUST 13, 2015
I'm just back from the ASAE Annual meeting in Detroit. It's my 12th consecutive annual meeting. Over the years most of my clients have been associations, so this is obviously the place to be for me every year, though my participation at the meeting has certainly morphed since 2004. I attend fewer of the sessions these days and spend more time just talking to people in between or on the show floor or at the social events.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
AUGUST 11, 2015
Is your current membership website outdated, difficult to maintain, and not user-friendly? Lamees Abourahma explains the step-by-step process to building the ultimate functional membership website in this week's Free Expert Webinar. Register Now!
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Eric Lanke
AUGUST 10, 2015
You'd better be. As your association's CEO, it's your job to be excited about what comes next. Look around, find the new thing that needs to be done, and use your own enthusiasm and influence to get others invested in accomplishing it. That's what CEOs do. So here's a tip. If you ever find yourself in a position that you're not excited what comes next, you know it's time for you to step aside.
Association Advocacy Chick
AUGUST 13, 2015
ASAE 15 was a different experience for me than in years past. It was my first annual as an Executive Director. I missed the annual DELP reunion so it was my only opportunity to see most of my DELP family. It was our first annual meeting in Detroit. I could focus on the good, the bad and the unusual, but I’ve decided to go with what’s next.
Wild Apricot
AUGUST 10, 2015
This June, before Wild Apricot's annual summer party, we hosted our first ever Live Membership Advisory Group. Have a look at all the great insight we gathered!
Associations Now
AUGUST 11, 2015
Despite what you’ve read about millennials and the impending decline of the meetings industry, a new report by the Meetings Mean Business Coalition found that this generation understands the importance of in-person events. Millennial meeting goers are looking for a more customized learning experience, but at the end of the day they—like other generations before them—place great value on face-to-face meetings, according to a new report released last week by the Meetings Mean Business Coalition (M
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Adviser
AUGUST 14, 2015
Sheryl Connelly encourages association executives not to be afraid of the future, but to think like a futurist to change their approach to long-term planning and strategy. "Strategy has two legs, For more about this topic, click on the headline.
Velvet Chainsaw
AUGUST 10, 2015
I stood at the door and welcomed people into the room. It was a simple act. One of profound importance. “Welcome and thanks for being here. I appreciate your time.”. Many smiled and shook my hand. Some were shocked. Some exclaimed I was the only presenter that had done that. Setting The Space With Welcoming. I believe that welcoming people into a conference space is one of the most important things I can do.
Membership Marketing
AUGUST 14, 2015
Delivering products and services to members involves choices. How much of your budget, staff time, and promotional efforts should go into any given product or service? What products and services attract new members and help to keep them? Understanding this defines value. One method to help make these decisions is to ask members and staff to rate offerings through two questions.
Associations Now
AUGUST 11, 2015
More on Reclaiming Conversation For a deeper dive into Sherry Turkle’s research and advice for reinvigorating face-to-face conversation, read our interview with her in the May/June issue of Associations Now. Too much tweeting, texting, and posting is creating distance between people and making communication more superficial, according to MIT professor and author Sherry Turkle, speaking to #ASAE15 attendees.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Association Adviser
AUGUST 14, 2015
Identifying threats and examining a planning process to turn them into opportunities, was the overriding message of the session, "What’s Your Uber?" facilitated by Tom Morrison, the chief executive. For more about this topic, click on the headline.
Velvet Chainsaw
AUGUST 12, 2015
Imagine walking down the hall of a conference venue. You stop and enter one of the rooms. A speaker is telling the audience the three steps that they must follow to be successful. The audience sits quietly. Some write or type notes. Now imagine walking into another room at the same venue. The audience is talking to each other in pairs and triads about how to customize and apply one of the three steps needed for success.
Beth Kanter
AUGUST 12, 2015
Image courtesy Tsahi Levent-Levi via Flickr. Note from Beth: I hope you are enjoying summer break as much as I am! I’ve taken a little break from blogging to enjoy some much needed family time. I’m lucky because my colleague, Joe Waters, offered me a guest post for your to read while I’m away from blogging. Enjoy! 6 Fundraising Platforms That Have Disrupted Charitable Giving Forever – Guest Post by Joe Waters.
Associations Now
AUGUST 9, 2015
At the ASAE Annual Meeting & Exposition in Detroit Sunday, opening general session speaker Josh Linkner explained to association leaders the five “obsessions” of innovative thinkers and showed them how they can be adopted back at the office. The way Josh Linkner sees it, Detroit is the perfect setting for a gathering of association executives who want to embrace innovation.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Adviser
AUGUST 14, 2015
The ASAE Annual session "60 Minutes to Sponsorship Growth" featured David Lutz, CMP, and Sandra Giarde, CAE. The session aimed to revamp attendees' sponsorship menus and refine their. For more about this topic, click on the headline.
Velvet Chainsaw
AUGUST 14, 2015
Most conference organizers are not even aware of the mental models that drive their decisions—especially when it comes to conference education. Rarely do we openly examine or actively process our mental models. We just act. So those beliefs continue to govern our thoughts and decisions, without our awareness or knowledge. As a conference organizer, your primary task should be to develop appropriate and accurate mental models.
SCD Group
AUGUST 10, 2015
A long-time colleague who is executive director of a statewide association called me the other day asking for advice: “Two former board members and a current board member have joined forces to start a new association that competes with our organization. What do I do?” His question stumped me. In all my years as an association professional, I have not had to deal with this situation or anything similar.
Associations Now
AUGUST 13, 2015
The confidence gap, specifically as it relates to women, was main stage at one of the 2015 ASAE Annual Meeting & Exposition Learning Labs this week. Find out some of the advice and lessons that were shared to help more women close the gap. In her 10 years working with and coaching leaders, Carol Vernon, certified executive coach and principal of Communication Matters, said one of the primary issues she comes across again and again, primarily in women, is the issue of confidence, or lack of c
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Association Adviser
AUGUST 14, 2015
Career development is one of the top areas of interest for continuing education in many associations, and content on the topic can serve as a tangible member benefit that helps prove the value. For more about this topic, click on the headline.
Beth Kanter
AUGUST 13, 2015
Flickr Image from Carlos ZGZ. Note from Beth: For the past two years, I’ve had the honor of facilitating a peer learning exchange of Knight Grantees who are hosting Giving Days. Later this morning, I’ll be moderating the first of a series of webinars about how to take Giving Days to the next level. This first webinar is about the Giving Days for Newcomers , covering the basics – featuring Knight Foundation grantees sharing their wisdom.
Association Mavens
AUGUST 12, 2015
[link]. In this Association Maven’s episode, Josh Studzinski interviews Susan Marshall on how confidence plays a critical role in our jobs. We go through the definition of confidence, how to develop confidence, and ways to change your frame of mind. About Susan Marshall. Susan A. Marshall is author, speaker and founder of Backbone Institute, LLC, whose mission is to create a stronger more confident future one person or team at a time.
Associations Now
AUGUST 11, 2015
Uber and Yelp-like apps for truckers are growing in popularity, but the industry’s primary association is not entirely on board. Apps such as Trucker Path and Cargomatic are sweeping the trucking world, and just as Waze and Uber are taking a significant share of the passenger-vehicle market, these innovations hold the potential to transform the industry.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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