Sat.Jul 05, 2014 - Fri.Jul 11, 2014

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Good Leaders Know They Don’t Know Everything

Association Leaders

'If you study leadership, read about great leaders throughout history, or even if you just think about what you should do (and not do) to be a good leader, you may come away with a very wrong conclusion – that good leaders are always the smartest people in their organization and therefore have all the answers. If you look a little deeper in your examination of leadership and great leaders though, you will discover that the very best leaders, the ones who were able to sustain greatness for

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Association Best Practices, Repeat Volunteers, Empathy Maps and More

Wild Apricot

'This week’s link round-up offers 5 posts with insight into: challenging association best practices; motivating repeat volunteers; help with making social media matter; and using empathy maps to improve event success.

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9 ways to feature your members in your content marketing plan

Optimist Consulting

'I have blogged before about content marketing for membership bodies. As you probably know, content marketing focuses on producing additional material (which can be written, video, graphics, in-person etc) around the topic to help promote your service/product rather than simply sending promotional messages. I feel that membership bodies are in a lucky position in that they already have an engaged audience that can be ‘used’ to create content.

Content 173
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Does Your Board Act as Your Innovation Committee?

Eric Lanke

'image source I found this post of the Harvard Business Review blog thought-provoking. It advocates for corporate boards to serve as a kind of innovation committee for the corporations they are put in place to safeguard. In one example, the post talks about the movement as it is afoot at Diebold, a manufacturer of ATMs and security systems.in conducting its annual self-evaluation, the board found that a number of its directors had recommended that a board committee be created to work explicitly

Committee 153
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Flipping the Membership Equation – Your Questions Answered

YourMembership

Last month we held our Thought Leadership webinar, Flipping the Membership Equation: Thinking Different about Member Retention and Recruitment , and it turned out to be the largest turnout for the webinar series to date. It became very apparent to us in the days leading up to the broadcast that this was a hot button topic for many organizations. I received a large number of emails from people wanting to make sure they had a spot reserved for the broadcast.

Sample 150

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Proposing governance changes – what the CIPR did

Optimist Consulting

'Governance changes can be a difficult sell to members. They can be complex (and not always very interesting!) which can prove difficult to communicate to members in an engaging way. The key in my experience is to use a multi-platform and multi-message approach – you want to give members the greatest chance of receiving and understanding the message.

Proposal 130
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Cracking the Culture Code: Outsourcing In Order to Increase Engagement

Jamie Notter

'This is a guest post from Eric Lanke , the CEO of the Fluid Power Association. How does an association executive build and sustain the culture of his organization? Specifically, what is his role versus others in the organization’s hierarchy? Conventional wisdom says culture comes from the top and, in many respects, that’s true. But associations, like all organizations, are systems.

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If a picture is worth a thousand words.

Virtual

'Anyone who came of age in the 1980’s remembers the early days of MTV (back when they still played music videos.) MTV premiered in 1981 with the Buggles “Video Killed the Radio Star.” Never has so significant a change been heralded by a more mediocre song. Because video did more than kill the radio star. It’s fundamentally changed the way we communicate.

Boston 109
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2014 Small Membership Survey Highlights

Wild Apricot

'Our Small Membership Survey report is now available. Here''s a look at some of the highlights.

Survey 231
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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6 things to consider when writing your organisation’s election manifesto

Optimist Consulting

'The next General Election is under a year away, taking place on 7 May 2015. Are you planning to produce your own manifesto on behalf of members? It can be a good exercise to clarify your organisation’s policy objectives, engage your members and raise your organisation’s profile. Those of you with public affairs teams have probably already started, but here are a few points to think about: 1) Start now.

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Book Review: Leadership and Self-Deception

Jamie Notter

'Leadership and Self-Deception: Getting Out of the Box. by the Arbinger Institute. Berrett-Koehler Publishers, Inc. 2010. This book argues that many problems we face internally in our organizations (conflict among employees or silos, nasty bosses, ineffective employees, etc.) can actually be traced back to some basic psychological defense mechanisms in all of us.

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Mistakes Happen

Virtual

'Everybody makes mistakes. That phrase is a cliché because it’s so true. And we make mistakes here at Virtual as well. They key is in how you recover from them. Check out this story: [link]. It tells the story better than I can of how we recovered from a recent mistake with one of our clients. Think about mistakes you’ve made with your association.

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Using Empathy Mapping To Create Conference Target Market Personas

Velvet Chainsaw

'We could all use a little more empathy…and a little less yelling! And your organization could definitely cultivate more empathetic team members who help plan and design your conference and education offerings. Why We Need More Empathy For Our Stakeholders. Empathy is walking in another person’s shoes and understanding life through their eyes. It is trying to experience and feel what they are feeling.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Are you missing a trick with your post-purchase website pages?

Optimist Consulting

'Interest in traditional politics is waning; membership of traditional political parties is falling and there was only a 65% turnout at the last general election. However, online petitioning is growing, with hundreds of thousands of people regularly adding their voice to petitions about things that matter to them. I think online campaigning organisations like Change.org and 38 Degrees offer lots of good practice and ideas that membership bodies should take note of.

Marketing 130
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A Golden Window of Opportunity

Jamie Notter

'One of the main points that I make in my keynote speeches these days is that we are currently standing in the neutral zone between two distinct eras of leadership and management. The old era started in the early 1900s, as we ramped up the industrial age, and for the first time in history we actually needed “management” on a widespread basis.

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Engage and Convert: Ensure Visual Hierarchy on your Association Website

Vanguard Tech

'This is the first in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” session I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Each post will cover one of the elements we discussed in more detail with today’s post covering Visual Hierarchy.

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Measuring What Matters To Your Conference

Velvet Chainsaw

'If the only conference numbers you care about are attendance, exhibitors, revenue and profits, you will never be able to understand why those numbers fluctuate. You’re only guessing and planning conference programming through a shot-gun approach if you don’t get serious about measurement. It’s time to stop relying on your gut. Or your volunteer conference planning committee.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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What If Members Don’t Know What They Need?

Associations Now

'Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes. Without the input and contributions of members and volunteers, the work we do here at Associations Now (and, more broadly, across ASAE) would not be possible. Over my time here, though, I’ve noticed a consistent dynamic in our collaborative work to generate story ideas.

Price 86
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Friday Quote: God Was A Mathematician

Jamie Notter

'In Chapter 5 of Humanize , we actually go back a few centuries in our analysis, pointing out that the entire western world has been looking at the universe in a very mechanistic way since the 1600s, and we have Sir Isaac Newton and his contemporaries to blame. They revolutionized science in avery short amount of time, and they felt their discoveries connected more deeply to the nature of the universe.

Analysis 112
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What do you think?

Idea Architects

'Four seemingly innocent words that so often unleash such mayhem when expressed: what do you think? I witnessed this phenomenon in a retreat I recently facilitated. A staff member, eager to get feedback from board members, posed that simple question: "What do you think?" We''ve probably all learned the shortcomings of close-ended questions, but I''m not sure as much attention is paid to the possible pitfalls of open-ended questions.

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Donna Kastner Promoted to Vice President

Velvet Chainsaw

'I’m excited to announce that Donna Kastner has been promoted to VP, Expo/Sponsor Sales & Activation at Velvet Chainsaw Consulting! Donna’s contributions to our client consulting projects and innovation have grown steadily since joining our team two and a half years ago. Most notably, she’s led the charge for progressing our consulting muscles in the area of sponsor growth strategies for our clients.

Team 86
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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No Paper Needed: Anthropology Association Builds New Review System

Associations Now

'By building a new digital system intended to cut the time needed for academic reviews of books, the American Anthropological Association hopes to refine digital workflows and save money. Good news for anthropologists: Your peer-reviewing process is about to enter the 21st century. This week, the American Anthropological Association announced it is working to launch a new digital process for scholarly book reviews, upgrading what can sometimes be a clunky process with something a little easier t

Review 86
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Associations and Global Growth: An Interview with Nikki Walker of MCI Group

Association Mavens

'Nikki Walker is the Vice President of MCI Group – the largest global association management and consulting company in the world. We discuss the recently released results of their first year of a multi-year series, produced in collaboration with ASAE, looking at how successful North American associations are growing globally. The post Associations and Global Growth: An Interview with Nikki Walker of MCI Group appeared first on Association Strategies, Association Videos | Association Mavens.

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Who will create the Fosbury Flop for Associations?

SCD Group

'Photo of Courtney Anderson of University of South Florida A photo of a high jumper in the NCAA finals sent my mind drifting back to the early 1960s. Prior to 1965, the "best practice" in the high jump track & field event was the straddle jump. Then, along came Dick Fosbury. Given the new technology (deep foam matting had replaced sand pits as the landing area), Fosbury ignored the old best practice for high jumping and created what became known as the Fosbury Flop.

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Canadian Anti-Spam Legislation: What Associations on Both Sides of the Border Must Know

Association Adviser

'The Canadian Anti-Spam Legislation took effect July 1, 2014. If you conduct business or have members in Canada, you may be aware that enforcement of the Canadian Anti-Spam Legislation (CASL) went into effect on July 1 st. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!