YourMembership
MAY 29, 2013
'Categories: Social Media and Business Trends Tags: content , content marketing , yourmembership.com Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity. Give them something they can’t get elsewhere, that they can’t live without. That’s the secret sauce plan of membership.
Wild Apricot
MAY 28, 2013
'This month''s Software News introduces the idea of API -- find out what an API is, and how our development of one can help your organization have greater power over your data. We''re currently working on Version 1 of our API, which is scheduled to release by end of summer.
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Spark Consulting
MAY 30, 2013
'First, marketing had the 4 Ps: Product, aka what you’re selling. Price, aka what it costs. Placement, aka how do you get your product to your customers. Promotion, aka how are you selling your product. Then, marketing moved to the 4 Cs: Consumer, aka who is your audience and what do they want. Cost, aka what it costs (that one didn’t change).
Association Leaders
MAY 30, 2013
'Most of these posts address leadership characteristics and leadership issues in general. One leadership trait I haven’t previously considered is civility. I recently read an article online about the decline in civility in our society and the responsibility we can all take to be civil in our actions – both personal and professional. You can read the article here.
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Virtual
MAY 30, 2013
'The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders. [.].
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Spark Consulting
MAY 29, 2013
'Shelly Alcorn gives us associations in five seconds (in other words, K.I.S.S.). The 2013 Social Media Marketing Report is out. Among the top 10 findings? People still think Facebook is the most important social media marketing platform, even though the overwhelming majority have no idea if it’s working. Huh. Social steganography (using coded language and images), teens and Facebook advertising, or your ads might not be reaching the people you mean them to reach (I wonder if that has any b
Association Subculture
MAY 28, 2013
'"The Eagle Hill School is Harvard, MA believes that every student can learn, that learning differently requires teaching differently, and that we must educate our students to learn about learning in order to form new beliefs in the search for intellectual autonomy." Stephen Tonti. What a wonderful TEDTalk. Even more important, is what associations can take away from it.
Eric Lanke
MAY 27, 2013
'image source "This notion of suppressing overhead to give taxpayers more bang for their buck is the opposite of how it works. Suppressing overhead suffocates organizations and leads to higher turnover, poorer leadership, and worse service." I read this in a recent Dan Pallotta post on the HBR blog. I like reading Pallotta because I regularly come across insights like this.
Wild Apricot
MAY 31, 2013
'Here''s a round-up of infographics on social media for non-profits and membership organizations.
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Spark Consulting
MAY 31, 2013
'Marketing, Membership, and Communications Conference edition. Next week is ASAE’s big annual mar-comm extravaganza. My top 5 for #MMCCon ? Rohit Bhargava’s opening keynote on Likenomics. Big fan of his blog , his Twitter stream , you name it. Should be a good session. The Gold Circle Awards. I was honored to be one of the judges this year, and I’m looking forward to seeing all the winners recognized.
Jamie Notter
MAY 31, 2013
'I facilitated an all-day strategy session with a Board of Directors yesterday, and the group did very well in clarifying its strategic choices. At the end, one of the participants said he was feeling a little “unsettled” by the conversation. I think this is a common–and important–feeling you get when you push through to clarity.
Virtual
MAY 30, 2013
'The founding members of an association will define it for many years to come. Prospective members and opinion leaders often look at an organization’s founding members as a way to establish how likely that organization is to succeed. That’s why it’s so important to think about your mix of members at launch. Consider: Industry leaders. There are some companies that people expect to see at the table because of their industry position.
Mariner
MAY 29, 2013
'Mobile continues to change how we do business as it makes new opportunities accessible: “As. Internet-enabled smartphones and other mobile devices move rapidly down. the cost curve, they will enable vast new applications and sources of. value. A harbinger of the value to come is the success of mobile-payment. services across a number of developing economies.
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Spark Consulting
MAY 28, 2013
'ASAE’s annual Marketing, Membership, and Communications conference kicks off a week from today. I’m excited to be presenting with Peggy Hoffman ( Mariner Management ) and Eric Lanke ( National Fluid Power Association ) on Walking the Walk of Deep Volunteer Engagement, Wednesday, June 5 at 10:15 am. Peggy, Eric and I have planned a highly interactive session where we’re going to use stories to share new models of volunteerism and then give our attendees a series of deep thought
Jamie Notter
MAY 29, 2013
'Below are my slides from my recent keynote on generations ( click here if you can’t see the embedded slides). Check it out.
Associations Now
MAY 28, 2013
'The Outdoor Advertising Association of America recently sponsored a test campaign asking people to vote for the next president to be added to Mt. Rushmore to measure the ability of outdoor advertising to drive social and mobile activity. Who should be the next face etched into Mt. Rushmore? That was the question posed in a fictitious advertising campaign sponsored by the Outdoor Advertising Association of America to test the value of out-of-home (OOH) advertisements in driving social and mobile
Mariner
MAY 29, 2013
'Yogi Berra famously said: “If you don’t know where you are going, you’ll end up someplace else.”. Too many chapters set sail into the program year more on. autopilot that anything else. They pull out last year''s event calendar. to use as a plan. The problem with this, besides the fact that it. doesn''t allow for innovation, it doesn''t include a due diligence in. matching members needs to the chapter''s agenda.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Vanguard Tech
MAY 30, 2013
'I wish had known about X…. If only I had thought about Y…. If I had done Z we would have launched on time…. It is natural to look back at the end of a website redesign project and realize there were things you hadn’t thought of or didn’t know before you started the project. But as the saying goes, “there are things we don’t know and then there are things we don’t know we don’t know.”.
Idea Architects
MAY 31, 2013
'I just learned that I am #8 in my neighborhood. Now I want to know who is ahead of me. What am I talking about you ask? The energy consumption of me and my neighbors. With my most recent electric bill came a one-page enclosure comparing my monthly usage with my most energy efficient neighbors, as well as 100 nearby homes of a size similar to mine. Feedback.
Associations Now
MAY 29, 2013
'The future of association membership models is a question of both business philosophy and language. We pack a lot of meaning into one little word. Like any profession, association management has a common language. We all use words like board , volunteer , member , meeting , chapter , and so on, and we all roughly understand each other. But in the past week I’ve been thinking about the word member and I’ve realized it means a lot of different things to a lot of different people.
Velvet Chainsaw
MAY 31, 2013
'It’s not often that we get a chance to fully immerse ourselves in an extraordinary conference experience. Such was the case for me last week at C2-MTL. If you’re a “frequent flyer” here on the Velvet Chainsaw Midcourse Corrections blog, you may recall a post I filed last week as I was midway through C2-MTL. Now that I’ve had a chance to reflect on the experience in its entirety, there are five critical elements that keep bubbling up to the top.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
SCD Group
MAY 28, 2013
'Whether poker or association board meetings, you need to have ground rules to play! Last week, I came across Solange Charas’ Harvard Business Review piece titled Good Conflict Makes a Good Board. Since I have some scar tissue from board conflicts over the years, I was interested in her comments: Anyone who has served on a board of directors can appreciate that each board has its own characteristic rhythm, social rules and level of effectiveness.
Beth Kanter
MAY 31, 2013
'I’ve been facilitating a peer learning group with Packard Foundation grantees during the past year with a goal of improving measurement practice for social media and based on my book, “ Measuring the Networked Nonprofit.” Each organization is working on an action learning project that is a small, doable measurement project that applies the frameworks and steps in the book.
Associations Now
MAY 31, 2013
'Facebook Sheryl Sandberg’s latest initiative asks female recent college grads to share via a Tumblr page what they would do if they weren’t afraid. It’s also creating a community of professional support for millennial women. Despite drawing plenty of criticism along with praise for her book, Lean In , Facebook COO Sheryl Sandberg isn’t giving up on her message to women leaders.
Mizz Information
MAY 30, 2013
'I''m a somewhat reluctant watcher of Chopped (Patrick watches it and I admit I get sucked in.but it''s no Property Brothers!), so last night I figured I''d give Top Chef a try. It was fine--until the insults started. I watched as two of the judges (I know--bad TV watcher--I don''t know their names) ripped into several of the contestants, hurling insults and food that wasn''t up to par in their opinions.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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