Sat.Feb 16, 2019 - Fri.Feb 22, 2019

Bullet Journaling for Nonprofit Professionals

Beth Kanter's Blog

Note from Beth: At last year’s Nonprofit Technology Conference, I was lucky enough to join a “birds of a feather” lunch table. The topic was bullet journaling and the table host was nonprofit tech colleague Ma’ayan Alexander.

Tools 90

Membership Hack: Onboarding Webinars

Associations Now

The International Coach Federation onboards new members using a live webinar to introduce them to key benefits and services. This early engagement opportunity also helps boost first-year retention. How to hack it?

Review 100

Does Your Member Get a Member Campaign Leverage Intrinsic Motivation?

Idea Architects

I received a Member Get a Member pitch in the mail yesterday, exhorting me to get people to join one of my professional associations. Doing so would register me to win prizes and have my named added to the Wall of Recruiters.

Inspired by Valentine’s Day, Don’t forget to K.I.S.S (Keep it Simple, Stupid)

Moery Company

In my experience, the best method for sales and sales communication is just to keep it simple. All too often I see overly complicated proposals, sales communications and especially marketing emails that are over the top, over-explained and overdone. These end up hindering the sales objective.

5-Step Guide to Calculating Your Member Retention Rate

Higher Logic

Ah, member retention. When it’s good, it’s great, but when it’s bad, we worry. In fact, 46 percent of associations reported that increasing member retention is one of their top membership goals, according to the Membership Marketing Benchmark Report.

Annual Conference Mode

Eric Lanke

On the day this posts, my association's Board meeting and Annual Conference will be two short weeks away. This has traditionally been my time to enter what I call my "Annual Conference Mode." What does that mean?

More Trending

JP Moery Launches “Association Hustle”

Moery Company

Association advisor and growth advocate, JP Moery is pleased to announce the release of his debut book Association Hustle.

Measure What Matters: KPIs For Online Community Success

Higher Logic

Trying to figure out how to measure the success of your online community? There's no one size fits all approach for picking Key Performance Indicators (KPIs).

Conflict Touches Everything

Jamie Notter

I started my career in the conflict resolution field, so conflict has always been on my radar, even as my work switched to workplace culture over the years.

Membership Q&A: Why Won’t They Join?

Spark Consulting

Why aren’t our prospects joining our association? They don’t see value in joining. Let’s unpack that a little bit. The reason they don’t see value in joining may be because they don’t see it YET, or it may be because it isn’t there. They don’t see value yet. What that means is that you’re moving too fast.

Survey 109

JP Moery’s Association Playbook – Episode 178: Developing Association Sponsors as Thought Leaders Can Be a Win-Win

Moery Company

During his latest podcast, host JP Moery addresses a quick topic about association sponsorships. Over the last year or two, he’s begun to see more and more associations accept the idea of having sponsors pay for the opportunity to deliver content – thought leadership.

How to deal with Gmail’s new Promotions Tab

SocialFish

Early this week, Gmail announced they were trialing a new functionality for their promotions tab for desktop. From the get-go, our entire Dev team signed up to kick the tires.

Crowdfunding vs. Peer-to-Peer Fundraising: Which One Is Right for You?

Wild Apricot Blog

Learn what crowdfunding & peer-to-peer fundraising is, and when it’s most appropriate to use them

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Study: Women of Color Face Systemic Challenges in Nonprofit Careers

Associations Now

A new report from the Building Movement Project’s Race to Lead program says persistent bias continues to hold back women of color from rising up the nonprofit career ladder. Are women of color getting a fair shake in the nonprofit C-suite? A new study on that question answers with an unambiguous no.

System 111

Identify Your Team’s Project Management Personality Types—and Shapes

Delcor

You can’t choose your family members and you can’t choose your project team members. Certain people have to be on the project team because of their expertise or responsibilities. You’re stuck with each other, but can you work well together?

Employer-Paid Membership Dues: Tips to Help Your Members Out

MembersClicks

Let’s say you’ve done your job as an association marketer and convinced a professional that membership in your organization is worthwhile. They want to join. Woo hoo!). But.dues are a bit of an issue.

Tips 72

How to Motivate Young Employees to Volunteer

SocialFish

From elementary through high school, many students participate in community volunteer projects through their school or extracurricular activities. Generally someone coordinates these activities and students simply show up, are told what to do, and have fun while serving their community.

Why Diversity and Inclusion Needs to Guide Credit Unions Moving Forward

Associations Now

Against the backdrop of Black History Month, the chairman of the Credit Union National Association wants diversity and inclusion added to the seven principles that have guided co-ops for 175 years.

Future Ready, Not Future Proof: Part II

Association Adviser

This is the second in a two-part series in which I share foundational principles for building future-ready associations. You can read Part I here.)

eBook 64

How Much Do Sellers and Buyers Trust Our Tradeshow Environments?

Velvet Chainsaw

The most glaring reality I’ve pointed to previously in this space — that three out of four B2B buyers conduct the majority of their research before talking to a salesperson — greatly affects the sustainability of the tradeshow business model.

Cost 64

5 Attention Grabbing Twitter Marketing Tactics for Non-profits

SocialFish

Twitter is perhaps one of the fastest-moving social platforms. With hundreds of thousands of tweets being shared every day, maintaining visibility and driving engagement become key challenges for most Twitter marketers.

4 Insights on How Chatbots Make Us Rethink Customer Experiences

Associations Now

Chatbots are neither a customer support tool nor a replacement for another person. If you’re looking into including one on your website or app, read on for some strategic considerations before jumping into the land of bots with both feet.

Tools 107

Inclusive Leadership: Make It an Association Priority

Association Adviser

What Is Inclusive Leadership? Inclusive leadership is a complicated topic. Leadership itself is multifaceted and we’ve seen a change in leadership over time. Leadership used to be very focused on command-and-control.

Documenting Process is Critical

Effective Database

When it comes to managing data successfully, process is critical. For example, a client of mine recently discussed how important it is for them to capture notes across their organization.

Burn your social media strategy

SocialFish

I recently came across an amazing post that I urge everyone to read about the current state of social media. Burn It Down, Start From Scratch And Build a Social Media Strategy That Works. Here is just an excerpt – this is towards the end of the long post.

Membership Hack: An App for Maintaining Credentials

Associations Now

An app from the American Board of Anesthesiology assesses members on their professional knowledge year-round to help them maintain their certification, replacing its traditional exam. How to hack it? Busy professionals need learning and assessment opportunities that fit in their packed schedules.

Creating a Top-Notch FAQ Page for Your Association or Chamber

MembersClicks

Do you currently have an FAQ page on your organization’s website? If not, you may want to consider adding one.

FAQ 56

Two Methods to Motivate Members

Smooth The Path

Often our job is to motivate members. We motivate members to join and then to take action. We push them to purchase something or contribute. Sometimes we are even in a position to influence our members to make changes in their business or career. One way to motivate members is to use fear.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. Yet not many found it.

What Women and Men Value as Attendees

Associations Now

New research shows that women and men value different things when they attend exhibitions and conferences. Associations can benefit from those differences if they’re thoughtful about it. Do men and women have different goals when they attend conferences and exhibitions?

The Surprising Secret to Improving Employee Engagement

Association Adviser

Eighteen years ago, the Gallup corporation did some research on a hot “new” topic—employee engagement—and reported some distressing numbers. According to their surveys, only 30 percent of the workforce was considered “highly engaged.”

SURGE: Speakers Wanted!

Association Success

Become a speaker at our upcoming virtual conference. We are seeking speakers for the SURGE Co-Creation virtual conference on May 1st-3rd. The sessions make up such a crucial starting point for the discussions that take place. Below is a list of questions that make up the starting point for each session. This list was put together with SURGE partners after identifying common challenges and opportunities that the association industry faces at large.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Demographics Pro has just launched their new Instagram analytics tool. Unlike other analytics tools, this one provides deep demographics (see my bold below) – not just number of followers and basic engagement metrics.

Email Tactics to Win Back Lapsed Members

Associations Now

Sending automated and personalized email messages to lapsed members can help you slow membership churn. Here’s how one association did it—plus, a few tactics to try in a win-back campaign. Do you take your association’s lapsed-member rate personally?