Sat.Dec 01, 2018 - Fri.Dec 07, 2018

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 32% – Demographic-based. 29% – Job/occupation-based.

How Can Elmo Make Your Nonprofit’s Meetings More Effective?

Beth Kanter

No, I’m not talking about the cute red Muppet. ELMO stands for “ Enough! Let’s Move On.” ” It is a ritual or organizational norm that can used during meetings to avoid unnecessary discussions that don’t support the meeting objectives.

How to Get Your Association’s Board to Approve Your Marketing Automation Strategy

HighRoad Solution

We’ve all been on the receiving end of emails that begin with “Dear Member” and then attempt to convince us to attend an association event for which we’re already registered.

How Are You Preparing for 2019?

Moery Company

Quick – it’s the first week of December – what is your plan of attack for January 1, 2019? For each of my clients, I have a different plan, most of which have been in the works since the end of Q3.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list?

Solving the Employee Engagement Equation

Jamie Notter

Maddie and I are BEYOND excited to announce the release of our next book, The Non-Obvious Guide to Employee Engagement (for Millennials, Boomers, and Everyone Else!). It’s part of a series of Non-Obvious Guides that our publisher (IdeaPress, led by the super-smart Rohit Bhargava) is starting.

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JP Moery’s Association Playbook – Episode 167: Top Tips for Generating Winning Collateral Materials for Membership Recruitment

Moery Company

It’s very rare if ever that a prospect says, “Hey, send me your membership information,” and then they sign up off the bat, explains Host JP Moery. But, created and utilized strategically, collateral materials for membership recruitment can significantly benefit your sales effort.

Traveling Is So Much Fun

Eric Lanke

I flew in and out of LAX this week. It's not a frequent airport for me -- I can't even remember the last time I was there. But something happened there that I thought was worth blogging about. When I arrived for my return flight home I didn't at first recognize anything as unusual.

50 Nonprofit Blogs You Need To Follow Right Now

Wild Apricot

Check out this list of great nonprofit blogs next time you need advice, insights on the nonprofit sector, or just a good read


Membership Q&A: How Much Is TOO Much?

Spark Consulting

How many follow up touch points is too many follow up touch points? When are we just getting annoying? A good general rule is: As long as you’re still getting enough response to justify the investment of resources in the touch point, keep going. But how do you know? You have to pay attention to the response rate you get from each communication. Open rate matters, and per the INFORMZ 2017 Association Email Benchmarking Report , you should be looking for an open rate of around 35%.

Why it’s Essential to Maintain a Positive Attitude in Sales During Q4

Moery Company

For those of you in sales, you may agree at times it can feel like an absolute grind. When things aren’t going your way, it’s easy to get down on yourself and blame others for your mishaps. Conversely, it’s easy to be positive when you’re making sales and things are going your way.

Happy Holidays from YM Support

YourMembership Blog

Our elves have been hard at work all year long to make sure you get the most of your YM system – providing answers to your unique questions, solutions to your problems, and support and training for your team. We want to sincerely thank you for being part of the YM family this past year. The post Happy Holidays from YM Support appeared first on YourMembership. YourMembership News

System 100

How to migrate your community: 6 simple steps.

Disciple Media

Ever heard the phrase “build it and they will come?”. Well, we have and we’re here to tell you that when it comes to building your own app for your community, it’s not necessarily true. You read that right. That quote doesn’t really apply here.

Take the Quiz: Is the Member App a Good Fit for your Organization?

Wild Apricot

Engage your members with our free mobile app for associations, clubs and nonprofits. Take the quiz to see if it suits your org! events Member-App mobile app-for-associations app Associations

End-of-Year Member Survey for Associations: 6 Questions


Ever wish you could read your member’s thoughts to see what they REALLY thought of your association? Enter end-of-year surveys! Now is the time to get a quick view of what your members are looking for from your association next year.

Unpacking the Association IT Director’s Workout Bag


When you finally make a commitment to going back to the gym (how many times now?), how do you decide what you’ll need in your gym bag for a successful workout? In packing that bag, you have to think both strategically and tactically. Strategically thinking, are you going for a long workout?

Excellence Online: Association Website Best Practices

Associations Now

Five tips to take your website from a clunky experience (at best) to one that users will love. Member engagement, and recruitment, starts with your association’s website. It’s where members go to follow association news, get answers to questions and stay connected to their organization.

The Personify Family is Growing: Introducing a2z, Inc., the Leading Events Management Platform

Wild Apricot

There's a new addition to the Personify family! This post will introduce you to events platform a2z, and let you know about some of the new opportunities this acquisition will bring. integration a2z Acquisition Personify


[Guest Post] 4 Questions You Should Be Asking Your Members


The following blog post was written by Neha Tandon at TechnologyAdvice. What keeps you awake at night? As a leader in your association, your answers may range from intractable legislation to stagnant membership to the upcoming annual meeting and whether you’ll have enough exhibitors for the expo.

Book: Just Giving: Why Philanthropy Is Failing Democracy and How It Can Do Better

Beth Kanter

Rob Reich, Professor of Political Science, Stanford University Center for Ethics in Society, Center on Philanthropy & Civil Society, has just released a new book called “ Just Giving: Why Philanthropy is Failing Democracy and How It Can Do Better.”

Report: Employees Want Better Benefits, But They Don’t Maximize Them

Associations Now

A new report from the American Institute of CPAs finds that benefits are a major driving factor behind many employees’ decision to take a new job, but often they don’t maximize the benefits made available to them. When it comes to a good gig, money isn’t everything.

Report 103

3 Marketing Resources for Association Planning


“Leverage the strength that you have: that no one else can be you.” – Todd Wheatland. When it comes to association marketing, differentiation is key. Identifying what makes your brand unique is critical to a successful strategy.

Ask the Experts: Event Planning Pro Tips


Regardless of how long you’ve been doing it, event planning never seems to come without its own unique twists and turns. In fact, it’s the one industry where you can almost expect a curveball. But good news!

Association Marketing: They Said/We Said

Smooth The Path

When members talk about the value of their membership they tend to talk about outcomes: I feel more confident. I realized I am not the only one. It has broadened my perspective. I am more valuable to my employer. I now have many solutions to my problem. It gives me a competitive edge over my peers.

Can Staff and Boards Work Together?

Associations Now

The best advice is to keep them separate. But in a time of transition, one CEO found value in a collective exercise. The rules about leading staff and boards at associations are pretty clear. In short, stay in your lane.

Signal-to-noise ratio

Effective Database

(Photo by Jason Rosewell on Unsplash) Signal-to-noise ratio, formally used, applies to electricity and engineering, and refers to how much of a desired signal is being received, versus how much background noise is coming through. The same thing applies to your database.


Lining Up Ways to Help People Do and Be More: Guillermo Ortiz de Zarate, NCARB

Association Adviser

Guillermo Ortiz de Zarate didn’t anticipate transforming the way an association services its members.

Work to Network

Smooth The Path

How did you meet your good friends? Was it working on a project at work? Was volunteering at your child’s school? Was it playing together on a team in school? Many great relationships get their start through shared work. In fact, work is a great way to make relationships.

New Roles For Your Established Attendees

Associations Now

Beyond attendee, what other roles could your conference veterans play in your event? Here are four that will bring value to both them and your association. It’s great to have a group of attendees you can count on to come to your annual conference every year.

Sponsored Content: A New Non-Dues Revenue Driver for Associations


Sponsored content, also known as branded or native content, is the solution to both your association's non-dues revenue challenge and content creation challenge. Read the blog post to learn more

Association TechTalk about a2z with Personify's Eric Thurston


We spoke with Eric Thurston, CEO of Personify, about the company’s acquisition of a2z , an events management and optimization platform through which $1 billion is transacted annually. The acquisition gives Personify Corp.

How to Manage When You’re an Education Department of One

WBT Systems

How to Manage When You’re an Education Department of One. Read more about How to Manage When You’re an Education Department of One

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. With that in mind, perhaps its creation—whether in terms of strategy or execution—shouldn’t be siloed off within one part of the association. Email communications touch on many different parts of the org chart at once.

9 Ideas for a More Fun and Fulfilling 2019


December 31 seems to creep up faster and faster every year. While resolutions aren’t for everyone, I think we can all agree that a new year is the perfect time to start fresh with something, whether that’s a new initiative at the office or working on something a little more personal.