Association Adviser
DECEMBER 30, 2024
As 2024 draws to a close, the association world stands at the crossroads of reflection and anticipation. This past year brought both challenges and opportunities, shaping how associations engage members, generate revenue, and leverage technology.
.orgSource
DECEMBER 31, 2024
The world of associations is at a pivotal moment. Disruption isnt just knocking at the doorits reshaping the entire house. Technology, particularly AI, is driving rapid change and presenting associations with an extraordinary opportunity to innovate and lead. But how do you move from being reactive to proactive, from surviving to thriving? At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology.
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Membership Marketing
DECEMBER 30, 2024
Imagine transporting a membership marketer from 1988 to 2024. They would marvel at our digital toolsemail, websites, social media. However, looking closely, they would realize that the core challenges and opportunities are unchanged. The foundations of membership marketing have remained remarkably consistent over the decades. The core principles of providing value, planning effectively, and testing remain the levers for growth as they did in the past.
CMA Solutions
DECEMBER 30, 2024
As businesses prepare for 2025, marketing strategies are under scrutiny, with executives demanding greater return on investment (ROI) and clearer value from their agencies. But according to Christian Amato, President of CMA, the key to success lies in reframing the client-agency relationship as a partnership and adopting a fiscally savvy approach to marketing.
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Struggling to generate revenue beyond membership dues? You're not alone. Our free guide, The Ultimate Guide to Non-Dues Revenue for Associations , offers practical strategies to help your organization boost financial health. Inside, you'll explore creative ways to generate income, including: Educational offerings tailored to your audience Event-based revenue opportunities Job boards that drive engagement and income Corporate sponsorship ideas A checklist to evaluate and strengthen your current a
Wild Apricot
DECEMBER 30, 2024
Advertising for your nonprofit doesn't have to be expensive. This guide will cover the basics of advertising for nonprofits, show you how to create nonprofit ad campaigns and provide real-world examples to help you make the most of your advertising budget and broaden your reach.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
Event Industry News
JANUARY 2, 2025
As the UK enters 2025, passengers and businesses are bracing for yet another wave of rail strikes, with Avanti West Coast services cancelled on key routes including Glasgow, North Wales, Blackpool, and Edinburgh.
Candid
JANUARY 2, 2025
Candids Issue Lab is an open-access library dedicated to collecting, preserving, and sharing reports, case studies, surveys, and toolkits published by social sector organizations. As of December 2024, you can search and download over 35,500 such resources about efforts to improve the lives of people in their communities and beyond. In 2024, more than 195,000 users accessed Issue Labs collection of shared knowledge.
Wild Apricot
DECEMBER 31, 2024
Stay in the know about what nonprofit trends you can anticipate in 2025, from fundraising to marketing to partnerships!
The Association Podcast
DECEMBER 31, 2024
The Association Podcast Year-End Wrap-Up: Highlights, Reflections, and Future Insights As we wrap up 2024, The Association Podcast takes a look back at a year of milestones, growth, and innovation. From securing our first annual partner sponsor to breaking download records and hosting live sessions at ASAE, its been an incredible journey. We revisit key discussions on AI, automation, and the power of community, while also diving into leadership insights, the evolving CIO role, and the rise of fr
Speaker: Dave Sackett
Traditional budgeting and forecasting methods can no longer keep pace with today’s rapidly evolving business environment. Static budgets, rigid annual forecasts, and outdated financial models limit an organization’s ability to adapt to market shifts and economic uncertainty. To stay ahead, finance leaders must leverage a future-forward approach—one that leverages real-time data, predictive analytics, and continuous planning to drive smarter financial decisions.
Expo Logic
JANUARY 3, 2025
Event planning is a dynamic symphony of moving parts, where every detail contributes to a harmonious experience. First impressions matterand for attendees, that first impression often begins at check-in. A seamless, efficient check-in process sets the tone for a successful event. Unfortunately, traditional methods often fall short, leading to delays, frustration, and inefficiencies.
Candid
DECEMBER 31, 2024
Thank you for being a regular reader of Candid insights, which we launched as a new platform earlier this year. As 2024 draws to a close, we wanted to share some of the most read articles we published this year. Fundraising and AI Nonprofit fundraising in an election year is especially tough. What can fundraisers do? by Chris Maddocks, Blue State. Not surprisingly, the Candid insights article with the most pageviews brings together two hot topics, one cyclical and one perennial: elections and no
Wild Apricot
DECEMBER 31, 2024
Nonprofit burnout is more rampant than ever. So how do you protect your organization? What about staying on top of your own burnout? Here's are some things you might be doing that will inevitably lead to you burning out, and what to do instead.
The Association Podcast
DECEMBER 31, 2024
Unlocking Digital Trust in the Professional World with Elena Dumitrascu Closing out 2024, The Association Podcast welcomes Elena Dumitrascu, Co-Founder and CTO of Credivera, for a compelling discussion on digital trust and credentialing innovations. Elena shares her journey, Crediveras mission to revolutionize digital credentials, and the impact of secure, real-time verification in associations and regulated industries.
Speaker: Tim Sarrantonio, Director of Corporate Brand
Do you really know your donors? Not just what they give, but who they are? 👥 In this interactive session, we’ll break down how nonprofits can use behavioral indicators (affinity, recency, frequency, and monetary value) to build prospecting segments that go beyond wealth screening and actually align with donor identity. You’ll walk away with practical strategies to move beyond basic demographics and cultivate supporters based on how they already engage with you!
PROPEL
JANUARY 3, 2025
Creating a great culture is fundamentally about removing obstacles. I know that doesnt sound sexy or exciting, but that is the real work of improving your culture: getting rid of the obstacles inside your organization that get in the way of success and reaching your potential. Mediocre cultures ignore this concept. In mediocre cultures, you die by 1,000 cuts: Your data systems dont talk to each other, which makes it impossible to run your AI experiment Your colleagues in other departments agree
Candid
DECEMBER 30, 2024
In May 2024, Melinda French Gates emailed 12 people including meoffering each $20 million to spend on gender equality initiatives. All of us were surprised, but I doubt any were as surprised as I wasbecause I work on behalf of boys and men. I felt this was an important moment for philanthropy. While French Gates continues to focus most of her giving on women and girls, she also recognizes the need to help boys and men.
Associations Now
JANUARY 3, 2025
A new year offers reasons for optimism. But experts argue that success depends on setting realistic goals. Business leaders felt very good about things entering 2025. According to a Fortune /Deloitte survey of 141 CEOs conducted shortly after the presidential election, a majority feel optimistic or very optimistic about their companys and industrys fortunes.
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