2013

The One Thing You Need to do to Attract Millennials

YourMembership Blog

Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.”

What to Do When the Leaders Don’t “Get It”

Jamie Notter

I delivered a webinar with Brad Palmer of Jostle yesterday titled “Transforming Your Workplace Culture from Toxic to Humanized.” ” It was a great event, with 140 people viewing and listening online, many of whom had GREAT questions.

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Trending Sources

Membership IS the Value of Membership!

Association Subculture

So, I was one of the lucky ones who got to see Dave Grohl's new documentary " Sound City " last night at the Crest in Sacramento (and yay +Sandra Giarde was with me, Mark and Molly). And I CANNOT stop thinking about it.

7 Deadly Sins of Professional Association Training Programs

Association Management

The world is filled with bad training programs. I see them all the time in my inbox.

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On the go with your members: The case for responsive web design for your association website

Vanguard Tech

Mobile and tablet computer sales are expected to surpass sales for desktop and laptop computers in 2013. So why are you still designing your association website for only the desktop experience?

More Trending

The IoD loses a third of its membership – will its new strategy help reverse the situation?

Optimist Consulting

I saw this article in the Evening Standard yesterday about the Institute of Directors plans to reverse its declining membership. It has lost a third of its membership since 2006, which is depressing for any membership organisation to admit.

Do You Know How to Be A Member?

Spark Consulting

You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself: does your new member know how to be a member of your organization?

The X, Y and Z of membership

Aaron Wolowiec

Sarah Sladek, founder of XYZ University. We’re in the middle of a generational alphabet soup, a “perfect storm” as Sarah Sladek, founder of consulting company XYZ University , calls it. You’ve probably heard of Generation X and Generation Y , but what about Generation Z ?

Using an Editorial Calendar to Build an Audience

YourMembership Blog

Categories: Social Media and Business Trends Tags: content , content marketing , yourmembership.com Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity.

The Increasing Importance of Internal Collaboration

Jamie Notter

A few weeks ago I wrote about a “ window of opportunity ” that organizational leaders have now.

Announcing Association Summer Jam 2013

Association Subculture

So hey all you Association Subculture blog readers.in the immortal words of Jeff Spicoli - hey bud, let's party ! On Saturday, June 15th some friends and I are starting the Association Summer Jam and here is how it works (it's TOTALLY simple) -.

Actors in the Play

Eric Lanke

image source I keep finding myself in discussions about the role of committees in association governance and management. Some folks think all committees must report to the Board. That is their natural home, they say. They're made up of volunteer members, after all.

7 Secrets of a Master Digital Story Teller

Vanguard Tech

Today''s guest post is written by Susan Young, CEO at Get In Front Communications. Connect with Susan on Twitter at @sueyoungmedia or by email. You may have noticed that digital storytelling is making headlines.

The Job Of A Speaker Must Drastically Change For Successful Conferences Today

Velvet Chainsaw

Today’s audiences expect more from a speaker than the traditional lecture. They want to be inspired, motivated, entertained and learn relevant take aways that they can apply immediately. They are not satisfied with sitting passively listening to monologues and panel platitudes.

How to Improve Your Facebook Page SEO

SocialFish

Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search.

Association Finance: How Much Cash Should You Have in Reserve?

Association Management

I’m not quite old enough to have seen the television commercials for Fletcher’s Castoria children’s laxative when they aired in the ‘60s. They carried the memorable tag line “Better than Prunes.”

Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd

Beth Kanter's Blog

Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel?

Data for Good – from the Nonprofit Blog Carnival

Wild Apricot Blog

Here''s the June Nonprofit Blog Carnival round-up on "Data for Good". Great advice and tips on measurement and data analysis for non-profits. data nonprofit blog carnival

The Future of Learning, According to Millennials

Associations Now

A new study of U.S. college students asked them what they think education will look like in the years to come. What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees.

Three Steps to Successful New Member Onboarding

YourMembership Blog

Member onboarding — what’s your organization’s program look like? What happens when a new member joins? Do they receive an outdated form letter with a brochure? Or worse yet, perhaps they aren’t notified at all besides a receipt from their initial dues payment.

The Connection between Strategy and Operations

Jamie Notter

In Monday’s post I talked about Rita Gunther McGrath’s HBR article on Transient Advantage.

You Might Be An Association Professional.

Association Subculture

Just for fun today.couldn''t help myself. If you offer your husband a cup of tea and you ask him if he''d like lemon or constant contact.you might be an association professional. If you find yourself running a SWOT analysis on someone you just started dating.you might be an association professional. If you find yourself discussing the "policy" regarding borrowing the car on Friday night with your teenager.you might be an association professional.

CEO Checklist for Membership Sales

JP Moery

A CEO "checklist" can evaluate your business development scenarios. Fire these questions to your sales team about the top 5 member prospects. What was the frequency of the last three communications?Was Was the dialogue about the prospect''s need or your menu of benefits? Review the notes, letter, email.Do you have email, phone (don''t forget mobile) and a second contact person for prospect? Which member is a perfect referral for the prospect?

Skills of the Modern Association Website Manager

Vanguard Tech

Webmaster - a person responsible for the creation or maintenance of a Web site especially for a company or organization. Merriam-Webster. Once upon a time, there was only one person in an association who could publish pages on the association’s website.

The Function Of Content Changes In Revolutionary Conferences

Velvet Chainsaw

Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters.

Actionable Data is Better than Big Data (And Learning Trumps Both)

SocialFish

At last year’s ASAE Technology Conference there was a lot of discussion of “big data.”

Five Tips to Write Better

Spark Consulting

I write a lot. Obviously, reading this, you know about the Spark blog (which started in 2008, long before Spark was even a twinkle in my eye, as the independent association blog Thanks for Playing ). I also write whitepapers. And for other association industry publications. And I write a food blog.

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference.

7- Step Non-Profit Plan to Attract and Keep Corporate Partners

Beth Kanter's Blog

Note from Beth: I’ve known Simon Mainwaring for several years and have been a big fan of his social good work with corporations.

Three Tools for Recycling Past Presentations for Content Marketing

The Big Picture

Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up!

Why Your Buzzing Social Community Could Be Killing Your Association

YourMembership Blog

As member-based organizations you may have spent months, or even years, growing your public, online community on Facebook, LinkedIn or any number of other sites.

It’s Good to Be Unsettled

Jamie Notter

I facilitated an all-day strategy session with a Board of Directors yesterday, and the group did very well in clarifying its strategic choices. At the end, one of the participants said he was feeling a little “unsettled” by the conversation.

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Announcing New Educational Partnership with CalSAE - IDEAL

Association Subculture

Let me take your picture, add it to the mixture, there it is I got you now. Really nothin'' to it, anyone can do it, it''s easy and we all know how. Now begins the changin'', mental rearrangin'', nothin''s really where its at.can you picture that? -

A Letter to Executives - From an Extraordinary Assistant, Erin Glaser

JP Moery

As many top level executives know, having a good assistant can make the difference between time well spent and a day wasted on busy work. Having an effective relationship with your assistant is key to improving your own efficiency and the quality of your work. The following are three areas that are vital to creating an ideal relationship between you and your assistant

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