Higher Logic

JUNE 11, 2019

Using that data, you can use tools like marketing automation to send targeted, personalized outreach to members based on the events they have expressed interest in. Use your community to educate members on beneficial features of your mobile app and get them excited about what they can look forward to at the event.

Conference 218

Conference Library Resources Content 218

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. No education sessions for me this time—too expensive!—which By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Community as a feeling. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Blue Sky eLearn

MARCH 6, 2018

Beth Hayson has been working in education at associations for the past 20 years, with 14 of them being with AAOMS. Beth is the Associate Executive Director of Continuing Education, Meetings and Exhibitions at the American Association of Oral and Maxillofacial Surgeons. Does AAOMS have an online library available? AAOMS LinkedIn.

Library 157

Library Content Education Certificate 157

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Marketing to Gen Z and millennials. Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. Getting Attention The Google Ad Grant is a great marketing resource for nonprofits.

Software 130

Software Discount Tools Resources 130

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

Higher Logic

OCTOBER 19, 2017

Advocates are five times more valuable than average customers because they spend more on products and increase product purchases, according to Advocate Marketing. How about marketing? Marketing, for example, was looking for more case studies and blog posts. How Did You Market the Champion Program?

Team 149

Team Marketing Case Study Products 149

Higher Logic

MARCH 19, 2020

Using a marketing automation tool, run automated campaigns to promote registration for your virtual event. Optimize educational sessions for engagement. Ask the speakers to share additional resources in the resource library that complement their presentation. Invite sponsors to provide educational information in your community.

Tips 316

Tips Library Revenue Software 316

Associations Now

AUGUST 23, 2023

According to the Emeritus Global Workplace Skills Study 2023 of 6,600 professionals worldwide, 74 percent would choose to work at an organization that invested in their education over one that didn’t. In addition, 80 percent said that upskilling would help them stand out in the job market.

Strategy 98

Strategy Library Recruiting Recruitment 98

Forj

JUNE 15, 2021

In episode 5 of Managing eLearning , Dr. Deb Stone , Assistant Director of Continuing Education at The American Veterinary Medical Association (AVMA), sat down with Dr. Jon Aleckson and Matt Harpold to discuss how working with associations executives takes time and collaboration to build a digital strategy. These are just the highlights!

LMS 91

LMS Library Education Course 91

Associations Now

APRIL 6, 2020

A Library for Emergencies. Late last month, the nonprofit announced it would take its Open Library product, which allows users to borrow digital copies of books, and create the National Emergency Library. For its part, the archive says the open library fits under fair use and that authors may opt out.). (For

Library 123

Library Resources Social Media Examples 123

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

.orgSource

DECEMBER 26, 2022

Once associations had an automatic corner on their markets. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets. With platforms and products multiplying across the internet, education is one area where that fierce competition is on full display. Just what we missed in 2022!

Technology 88

Technology Review Innovation Library 88

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Where do they get their education now?

How To 202

How To LMS Video Class 202

Higher Logic

MAY 1, 2020

Educate customers or current members. You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 293

Tips Library Tools Communications 293

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Association Success

APRIL 24, 2020

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. Your marketing director didn’t. For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

Strategy 100

Strategy Tampa San Diego Marketing 100

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Training and education tools: Provide members with an easy-to-use training platform that integrates with relevant systems, like a learning management system.

Tools 141

Tools Software System Library 141

MemberClicks

AUGUST 3, 2023

Online learning isn’t just for educational institutions. If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). Learning remains an ongoing priority for many working professionals around the world.

Software 52

Software LMS Certificate Learning Management System 52

AMR Management Services

DECEMBER 8, 2011

AACH Education Coordinator Receives Doctorate. Laura joined AACH in March 2011 as Education Coordinator. We tackle topics such as association management, volunteer engagement, financial management, fund raising, membership marketing, organizational growth and association trends from a volunteer leaders perspective.

Education 64

Education Kentucky Library Communications 64

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Elevating Engagement

SEPTEMBER 6, 2023

Content is selected from the Lead Marvels Resource Library , which includes articles featuring insights from thought leaders in the association space, regular installments in the popular Association Executive Guide Series , and case studies, such as how the ACC created a six-figure recurring revenue stream.

Newsletter 52

Newsletter Case Study Library Member Engagement 52

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates. The solution?

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Spark Consulting

JULY 5, 2017

When last we left the Membership 101 series, you had just gotten a new member and were busy finding out why she joined so you could focus your marketing and communications efforts around those 2-3 things that matter most to her. “Earn free continuing education credits when you come to our annual conference. Benefits not features.

Case Study 170

Case Study Library Communications Maine 170

GrowthZone

JUNE 14, 2018

Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Before you know it, you will have a video library to inform and entertain members and get the attention of prospective members. Promote events and education to increase attendance and sponsorships.

Video 111

Video Social Media Library Revenue 111

Higher Logic

JULY 11, 2017

For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead. Announcements will help build excitement and educate customers about your full product selection.

Revenue 189

Revenue millennials Library Products 189

Forj

DECEMBER 29, 2017

As always, we try to use this blog post to speak from our experience as a learning technology partner to organizations that provide continuing education and professional development. We use our knowledge of practical use cases to put the media and marketing hype in perspective. You’ll notice that right away below the fold.

elearning predictions 150

elearning predictions Mooc LMS Price 150

Higher Logic

AUGUST 13, 2019

Members flock to the Educational Theatre Association’s (EdTA) public member community, the Theatre Education Community. EdTA uses the community to bring theatre educators and professionals all together, with the ultimate goals of boosting their careers, igniting their passion, and helping them help students pursue theatre.

Education 24

Education eBook Resources Library 24

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. During a virtual conference, attendee attention is more focused on the educational content. Here are the educational events scheduled for next week. Virtual learning strategies. Virtual networking. Intriguing.

San Diego 259

San Diego Strategy North Carolina Conference 259

Associations Now

NOVEMBER 17, 2019

Attendees seek greater engagement with the educational content and more meaningful connections with peers and the destination. The Association of College & Research Libraries was drawn to Cleveland’s affordability and accessibility. What attendees want, more and more, is authenticity.

Cleveland 103

Cleveland How To Ohio Chicago 103

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 136

Kansas City Library Kansas Team 136

Higher Logic

OCTOBER 10, 2017

For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. This is not just PR or clever marketing. We’ve seen companies do this with short educational videos posted on YouTube or in an online customer community. They Forgot About You.

Revenue 159

Revenue Price Products Library 159

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Employees want to work where education is supported. Dedicate library space in the office where employees can read, find books, and gather for book club discussions. Encourage staff to audit your educational programs. 58 percent more prepared to meet future demand.

How To 155

How To LMS Learning Management System Course 155

Forj

JUNE 7, 2021

However, as you begin searching for your association’s next solution, you’ll quickly come across a new option on the market— learning experience platforms (LXPs). A learning experience platform (LXP) is an innovative tool that associations and other learning businesses can use to disseminate educational content to members.

LMS 91

LMS Course Library Learning Management System 91

Higher Logic

FEBRUARY 25, 2016

While they wait for their picture, hand out helpful marketing material with quick instructions for using the community that they can take with them. Make sure the community URL/name/logo is on every marketing material possible. Allow attendees to download conference materials from the community library.

Library 120

Library Handbook Directory Conference 120