Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Let’s consider our goals , if you’re doing inbound marketing – is what we really want our prospect’s email address, or do we want to help them through the buyer’s journey by educating them and solving their problem?

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. But the question is: what kind? Member mobile app.

LMS 266

LMS Member Engagement Education Revenue 266

Blue Sky eLearn

APRIL 20, 2020

Create a Library of Content . The easiest way to start building up your library of content is recording your live virtual events. By charging people to access the library of content, you’ll also be increasing your revenue steam. Online Learning . Create content specifically for on-demand courses. How Do I Price It? .

Revenue 167

Revenue Library Price Certificate 167

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. Predictions for 2024.

Revenue 277

Revenue LMS Price Education 277

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Mark Wallach, Engagement Mobile Strategies ) How to use AI to do stuff.

LMS 266

LMS Revenue Education Strategy 266

WBT Systems

APRIL 25, 2017

In the past, they achieved this in part by selling continuing education content to members, either directly or indirectly through conferences and forums. These diverse entities all sell accredited continuing education content — and they’re starting to make a dent in the U.S. skills gap ” problem. What is the “Skills Gap” Problem?

LMS 252

LMS Certificate Library Education 252

Reid All About it

DECEMBER 8, 2023

The weekly list of free educational events and resources for the association community… Mental health. People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? Member retention. Zoom fatigue. Gen Z careers.

Strategy 272

Strategy Video Technology Innovation 272

Blue Sky eLearn

MARCH 6, 2018

Beth Hayson has been working in education at associations for the past 20 years, with 14 of them being with AAOMS. Beth is the Associate Executive Director of Continuing Education, Meetings and Exhibitions at the American Association of Oral and Maxillofacial Surgeons. Does AAOMS have an online library available?

Library 157

Library Content Education Certificate 157

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. No education sessions for me this time—too expensive!—which By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Community as a feeling.

Chicago 195

Chicago Certificate Marketing Content 195

Higher Logic

MARCH 19, 2020

Put on a Great Virtual Conference with These 6 Strategies. In terms of how to promote registration, you can proceed as if it’s a live event, but use strategy around content. Optimize educational sessions for engagement. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 316

Tips Library Revenue Software 316

Associations Now

DECEMBER 6, 2023

Learn how the American Library Association redesigned its all-staff postmortem meetings to boost morale and help the team focus on ways to improve future events. These responses may not only highlight major areas of concern but also help staff consider new strategies moving forward.

How To 59

How To Library Survey Review 59

Higher Logic

JUNE 11, 2019

Use your community to educate members on beneficial features of your mobile app and get them excited about what they can look forward to at the event. Provide a Valuable Library of Resources to Educate + Engage Members. Resource: 8 Practical Ways to Boost Engagement with Mobile Event Apps. This makes them successful.

Conference 218

Conference Library Resources Content 218

NXUnite

DECEMBER 13, 2023

These mission-driven companies place purpose at the heart of their business strategies. Helpful Resources: We’re constantly creating educational resources for the mission-driven sector. Explore trusted solutions, stay up-to-date on industry events , and discover nonprofit podcasts to add to your library.

Software 130

Software Discount Tools Resources 130

Blue Sky eLearn

JUNE 20, 2018

I am reminded of libraries, which in many ways, are quite similar to associations. I recently watched a great video , which showcased Vancouver’s central library branch, as they are intentionally employing non-traditional library offerings, in order to evolve with the Digital Age. Allow me to draw a comparative line.

Certificate 187

Certificate Library Video Tools 187

Forj

JUNE 15, 2021

In episode 5 of Managing eLearning , Dr. Deb Stone , Assistant Director of Continuing Education at The American Veterinary Medical Association (AVMA), sat down with Dr. Jon Aleckson and Matt Harpold to discuss how working with associations executives takes time and collaboration to build a digital strategy.

LMS 91

LMS Library Education Course 91

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Here are the educational events scheduled for next week. Wed 1/10 at 3 p.m.

Video 285

Video Washington Social Media DC 285

Higher Logic

MAY 1, 2020

Educate customers or current members. You’d run your event with a live conferencing tool and pair that experience with all the engagement tools the community has to offer, like a discussion section and a resource library. Ask the speakers to share additional resources in the resource library that complement their presentation.

Tips 293

Tips Library Tools Communications 293

.orgSource

DECEMBER 26, 2022

Sharon Rice ,orgSource Managing Director of Business Strategy, is one of those insightful people who discovers hidden opportunities and helps leaders outline a path and a process to seize the moment. She explained how to use Blue Ocean Strategy to give your organization the edge in crowded digital markets.

Technology 88

Technology Review Innovation Library 88

Higher Logic

FEBRUARY 28, 2019

Educate, Educate, Educate: Events & eLearning. If the purpose of your event is to educate your members, are they aware of the benefits and knowledge they stand to gain by attending? It’s also a great way to determine your pain points when addressing your association’s event strategy.

Tools 208

Tools LMS eBook Resources 208

GrowthZone

APRIL 8, 2021

Transitioned the annual meeting educational programs to a series of year-round programs; implemented online advertising and retargeting to improve ROI; created new events, increasing frequency of member engagement. We have increased membership, sponsorship, and advertising from COVID-related service providers.

Survey 147

Survey Library Course Member Engagement 147

Higher Logic

MARCH 20, 2018

User groups with a strong online presence offer file libraries where staff, companies, and members can upload helpful documents. Ongoing Education. Annual or regional conferences are often the biggest educational opportunities put on by user groups. Keep Current Customers by Increasing Engagement and Being Proactive.

Library 168

Library Learning Management System Products Education 168

MatrixG

FEBRUARY 23, 2024

.” – 2024 Edelman Trust Barometer A couple of weeks ago, I facilitated a discussion through UST Education about trust and associations with Melanie Gottlieb, CEO of the American Association of Collegiate Registrars and Admissions Officers (AACRAO) and Tara Puckey, Executive Director of the Radio Television Digital News Association (RTDNA).

Education 52

Education Social Media Library Resources 52

Reid All About it

DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Webinars are on hold until after the holidays, so here are the educational events scheduled for early January. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 174

Email Marketing Social Media Library millennials 174

Association Success

APRIL 24, 2020

Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

Strategy 100

Strategy Tampa San Diego Marketing 100

Protech

MAY 11, 2023

You know your members best, so make sure to tailor each of these strategies to their preferences. Content library: Host members-only content directly in the app, so members can access resources easily from anywhere. If members love your app’s content library, for example, don’t hesitate to expand it with more resources.

Member Engagement 52

Member Engagement Innovation Library Newsletter 52

Elevating Engagement

SEPTEMBER 6, 2023

Fresh off of her recently published book, Elevating Engagement , Kaiser draws upon her experience as an association leader to offer expertise on engagement strategies , member experiences , leadership growth , event planning , and more. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Reid All About it

MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Here are the educational events scheduled for next week. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Nimble AMS

FEBRUARY 3, 2022

Training and education tools: Provide members with an easy-to-use training platform that integrates with relevant systems, like a learning management system. When you’re looking to link with tools like career centers, event services, an LMS or some other type of integration, your data strategy will play a role.

Tools 141

Tools Software System Library 141

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 180

Kansas City Library Kansas Team 180

MemberClicks

AUGUST 15, 2022

They exist to administer, document, track, report, automate, and deliver online education…. but who says that education has to be a part of a formal program entirely? Resource library. Learning management software was developed, as the name would suggest, to help organizations manage e-learning programs.

Learning Management System 95

Learning Management System System LMS eBook 95

Reid All About it

DECEMBER 7, 2018

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? Here are the educational events scheduled for next week plus a few extra. Host: UCI Division of Continuing Education. Marketing Charts ). The Next Web ). Host: xScion.

Washington 186

Washington DC Library Tips 186

WBT Systems

NOVEMBER 28, 2017

When taking on any new initiative, it’s best to develop a strategy so you don’t squander resources, especially when you’re trying to create an online learning program with a limited budget. Where do they get their education now? Inventory your educational content. What did they need to learn to do their current job?

How To 202

How To LMS Video Class 202

Higher Logic

FEBRUARY 27, 2018

Each community has its own discussions, email, and resource library filled with relevant content. To encourage employees to engage , Nancy and Chelsea held promotions, educational webinars, and developed a strategy that balances critical information with culture-building content. Individual Communities for Individual Brands.

Kansas City 136

Kansas City Library Kansas Team 136

Protech

JUNE 23, 2020

At the American Occupational Therapy Association (AOTA) , members are turning to their online community as a source of connection and education, seen in their rising engagement metrics. Library downloads this week were almost equal to the downloads they saw in the whole first quarter.

Library 59

Library Austin Learning Management System Industry 59

Freestone

JULY 20, 2023

Make your content go further and expand the reach of your continuing education (CE) program when you repurpose your event. Read on for strategies to repurpose your annual conference content, engage more learners, and increase your CE revenue. Is your annual conference on the horizon? Rebroadcast content.

Content 52

Content Conference How To Library 52

Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Forj

APRIL 22, 2021

Pricing Strategy for Training Courses: Subscription vs. One-Time Fee. It’s especially important considering education is the short game; increasing membership through retention and recruitment is the end goal. Pricing Strategy for Training Courses: Subscription vs. One-Time-Fee. 5 eLearning Pricing Models for Your Courses.

Price 172

Price Course LMS Discount 172