Learners and Your LMS: If you build it, will they come?

WBT Systems

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

You can’t launch an empty LMS! As part of your prep work, spend some time determining what style of online education your members will find most valuable. You’ll have dreams about your online content and LMS (at least I did!), Start your own newsletter!

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

You can’t launch an empty LMS! As part of your prep work, spend some time determining what style of online education your members will find most valuable. You’ll have dreams about your online content and LMS (at least I did!), Start your own newsletter!

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How Technology Partners Help Associations Comply with GDPR

WBT Systems

An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. The people who use your LMS or subscribe to a newsletter have voluntarily entered a mutually beneficial relationship with you, that’s true, but relationships change. LMS, AMS, CMS, and other technology partners are “data processors.”. The “privacy by design” approach allows your members, customers, and LMS users more control over the data they provide. Time’s up!

Teach Your Members How to Build a Learning Habit

WBT Systems

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. You could even use a widget in your LMS to feature a Learning Tip of the Day.

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How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. Your LMS should enhance the learning experience, not inhibit it. You were so proud. You really thought you had a great idea for an online course.

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8 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote. It might just become one of the most viewed/clicked-upon sections of your newsletter.

LMS 52

9 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Association Brain Food Weekly: 4.12.19

Reid All About it

Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Now for the educational events scheduled for next week. Organizations are using this reality tech to develop event education and engagement.

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Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digitally Ready (17%): This highly educated group tends to be in their 30s and 40s with higher incomes. Using an LMS to Bridge the Digital Readiness Gap.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters. A free or discounted course through your LMS.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters. A free or discounted course through your LMS.

Unlock Your eLearning Differentiator & Iconic Advantage

WBT Systems

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. Talk to students about the different aspects of their experience: instructors, curriculum, materials, delivery formats, learning community, LMS features, and, most importantly, impact. By staying on top of industry news and trending topics, you’ll attract eyeballs to your educational content.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Sponsored educational programs. Marketing education to non-members.

The State of Association E-Learning: Cloudy with a Chance of Sunshine

WBT Systems

Webinars and webcasts are the most popular platform for association e-learning (92%), and learning management systems (LMS) are the second most popular choice (67%). Most likely the cream of the crop—professional development (PD) staff who knew about the survey because they read the Tagoras blog and/or newsletter—professionals who are themselves lifelong learners. Education is part of the mission of nearly every association. The future looks bright for association e-learning.

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Association Brain Food Weekly: 12.8.17

Reid All About it

The weekly list of free educational events for the association community… It’s the most wonderful time of the year. How Digital Marketing can Create Lasting Buzz Around your Educational Offerings.

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Association Brain Food Weekly: 6.20.16

Reid All About it

– Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can increase the power of your educational marketing efforts by leveraging four types of social proof. #1 Next, figure out how to connect the influencer to one of your educational programs. Add them to promotional blurbs in newsletters.

Association Brain Food Weekly: 6.22.18

Reid All About it

The weekly list of free educational events and resources for the association community… If you’re into association publishing and/or communications, follow the hashtag ( #AMPAnnual18 ) for Association Media & Publishing’s annual conference next week, Monday – Wednesday.

Association Brain Food Weekly: 4.20.18

Reid All About it

The weekly list of free educational events and resources for the association community… The third wave in education and training is here and it’s different than previous waves in the early 1900s and the 1960s.

Association Brain Food Weekly: 9.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… DelCor’s Tobin Conley, CAE, has some advice for association IT directors: it’s time to start thinking like a CIO. WBT Systems provides advice for LMS training during and after implementation.

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Association Brain Food Weekly: 4.13.18

Reid All About it

The weekly list of free educational events and resources for the association community… NAIOP’s mentoring program engages chapter members of all ages —and what association with chapters wouldn’t want to have something like that?

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