The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

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Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Educate. What Is Content Marketing and How Do I Get Started?

Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

Our brains are attracted to creative and uninformative type headlines and education sessions. Those numbered list headlines lure us just enough to an education session that we are willing to take a chance that we’ll come across something relevant or exciting.

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Is Your Retention Marketing Plan Inbound-y Enough?


That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Do You Have Inbred Conference Marketing?

Velvet Chainsaw

Sure, it is much easier to use association-owned media from your magazines, newsletters, website, blogs and discussion lists to promote your conference. But using only your own lists creates inbred conference marketing. So who are you missing with that marketing?

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. Learn – We are educators and we are educated. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Use them in email marketing campaigns.

How to Get Your Customers to Sell and Market for You


Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Email interviews published on blog posts, in newsletters, or in case studies.

The Ultimate Guide to Social Marketing for an Ecommerce Business


Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Include branded social media buttons on your website and email newsletter.

Change or Die: The New Marketing Imperative

Associations Now

At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers.

Association Social Media: Kelli Windsor, Food Marketing Institute


I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. I oversee our digital communications strategy including social media, our blog , newsletter and website content.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources. Given some marketing attention, affinity programs can be a reliable source of steady income for associations.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

If Content Marketing is the new black, why are associations wearing plaid?

Vanguard Tech

Content Marketing is the “hot new thing” as for-profit marketers rush to create infographics, whitepapers, newsletters, checklists and anything else that will generate inbound traffic. SEO agencies change overnight into “Content Marketing Agencies.”

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. Lesson number one is always education.

How Your Association Marketing Plan Benefits from an AMS Upgrade


One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.

A Guide to the Association Market in China ?


Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How to Find a Target Market. Market readiness.

What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Is there really a market for this course? Are they in the position to know what the market needs? Test your idea to make sure there’s a profitable market for the program. Understand that market and their needs before you start working on the course. Did you target the right market segment? And, did you use the most effective marketing tactics for that segment? Understand how your target market prefers to get their information.

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Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Emerging Market- Middle East. Education (5).

How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. If your online course doesn’t meet a market need, it won’t succeed. Before you invest too much in developing and marketing an online course, first find out if there’s an audience who is willing and able to spend money on the course. You’re looking for proof of market—evidence that will validate your online course idea. Newsletter analytics.

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Great Marketing is NOT More Email

Association 141+

In the age of twitter and pinterest, of free video calls and meetings, marketing has to shift from full-frontal blast to dialogue. You want marketing for your certification, the prep-courses and everything that goes with it? Marketing is about dialogue and relationship building.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Continuing Education. Marketing. The Big Picture.

Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Podcasts are an ideal format for delivering educational content to adult learners because they are….

The ASAE Annual Exhibitor Email Deluge

Reid All About it

As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge. Marketing ASAE15 Content Marketing

How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. We’ve all gotten terrible impressions of businesses and organizations that flood our inbox with marketing emails and repeated appeals.

Kickstart a Video Campaign with this Simple Process

Web Courseworks Associations

I know you’ve heard it, “Video is the next big thing” and “Video converts”… Marketers hear this all day long, and it’s true. So the question holds, how can associations use video in their efforts to promote educational products?

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SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Continuing Education.

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Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Marketing Associations

Teach Your Members How to Build a Learning Habit

WBT Systems

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. Make learning part of your membership culture with a permanent learning marketing campaign.

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