Membership Marketing on a Shoestring Budget, NAHB-Style

Spark Consulting

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. Educate and train your staff. Educate your members to share information. Educate yourself about your members’ operating environments. marketing presentations NAHB

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

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Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

Our brains are attracted to creative and uninformative type headlines and education sessions. Those numbered list headlines lure us just enough to an education session that we are willing to take a chance that we’ll come across something relevant or exciting.

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Is Your Retention Marketing Plan Inbound-y Enough?


That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.

Turn Your Community into a Content Marketing Engine

Higher Logic

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Educate. What Is Content Marketing and How Do I Get Started?

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Here’s a look at 2015: Marketing and Communications. Learn – We are educators and we are educated. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

Association Marketing: 4 Ways to Promote Your Professional Association Wins

Association Management

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. If you need more advice on association marketing for your professional association or trade group, Virtual is here to help.

Inbound Marketing’s Potential for Membership

Associations Now

As marketing technology advances and member habits evolve, the power of inbound marketing continues to grow. That’s inbound marketing in a nutshell, but clearly it doesn’t do justice to the work it takes to make it successful. executing their own marketing.

A Guide to the Association Market in China ?


Market & Biz Plan. « Penetrating or Expanding Global Markets through Meetings. A Guide to the Association Market in China. Categories: Channel Mgmt: Partners - Sponsors - Sales , Market & Bus Planning. How to Find a Target Market. Market readiness.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources. Given some marketing attention, affinity programs can be a reliable source of steady income for associations.

Reaching Out To Global Markets Through Meetings & Events.


Market & Biz Plan. Penetrating or Expanding Global Markets through Meetings » Jul. Reaching Out To Global Markets Through Meetings & Events. Categories: MARCOM , Market & Bus Planning , Meetings. Emerging Market- Middle East. Education (5).

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

In fact, I found myself wondering, “Is Carole Baskin actually a marketing genius?”. 40,000 print newsletter subscribers ( source ). Your marketing director didn’t.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Association Social Media: Kelli Windsor, Food Marketing Institute


I’m Kelli Windsor, the manager for member and digital communications at the Food Marketing Institute. I oversee our digital communications strategy including social media, our blog , newsletter and website content.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

This Week’s Association Membership & Marketing Jobs


We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. This position requires superior internal client service and the ability to produce high-quality marketing and communications in a deadline-driven environment.

Change or Die: The New Marketing Imperative

Associations Now

At the recent annual conference of the Association of National Advertisers, corporate marketing executives discussed how technology advances and social changes are forcing advertisers to adapt. The same holds true for association marketers.

How Your Association Marketing Plan Benefits from an AMS Upgrade


One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way? Let’s look at how a 21st century AMS supports association marketing to find out if you could benefit from an AMS upgrade.

Why Could Online Marketing Get More Onerous? Blame Canada.

Associations Now

A new anti-spam law about to take effect in Canada is described as one of the world’s toughest, and even marketers who aren’t based in the Great White North need to comply if they’re sending messages to Canadians. Lesson number one is always education.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

As a writer/marketer, I like seeing how vendors in my community use email marketing. Share educational content that helps execs improve a process, solve a problem, or learn more about a challenge. Marketing ASAE15 Content Marketing

Great Marketing is NOT More Email

Association 141+

In the age of twitter and pinterest, of free video calls and meetings, marketing has to shift from full-frontal blast to dialogue. You want marketing for your certification, the prep-courses and everything that goes with it? Marketing is about dialogue and relationship building.

How to Leverage the Marketing Power of Social Proof

WBT Systems

No matter how hard you sell your online course or educational program, your prospect’s purchasing decision is most influenced by what others tell them or what they see others do—that’s the power of social proof. Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Use them in email marketing campaigns.

The Ultimate Guide to Social Marketing for an Ecommerce Business


Nothing is further from the truth, because you must also focus on monetizing your social media, choosing the right social media networks and combining social media with other marketing platforms. Include branded social media buttons on your website and email newsletter.

Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. This blog is authored by Shawn Rossi, vice president for marketing and public relations at the Mississippi Hospital Association. Continuing Education. Marketing. The Big Picture.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Capital Campaign Marketing Strategies for the Tech-Savvy


For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more.

SCD Group: 10 Reasons Why Content Marketing Benefits.

SCD Group

10 Reasons Why Content Marketing Benefits Associations. Done strategically, content marketing attracts members to your association. most associations don’t use the term “content” but rather call it publications, websites, conferences, webinars, newsletters, etc.

3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

But that’s only one piece of the puzzle: you also have finance software, marketing software, and event planning and management software. We’ve all gotten terrible impressions of businesses and organizations that flood our inbox with marketing emails and repeated appeals.

Do Your Members Love or Hate Your Emails? (4 Tips for Getting Their Feedback)

Higher Logic

But with marketing automation, getting feedback can be easy. There’s plenty of evidence and ways to track performance with marketing automation. Bon Appetit put a casual, simple request paired with a real email address into their newsletters.

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The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Continuing Education.

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5 Steps to Create a Sponsorship Program that Increases Non-Dues Revenue

Higher Logic

E-newsletters and physical magazines. Online educational courses and webinars , as well as in-person professional development classes. Organizations that sponsor your e-newsletter, for instance, may reach 5,000 people every week. Marketing Associations

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

Increasing Readership Engagement: eNewsletter Briefings

Association Adviser

Instead of using a single line to introduce eNewsletter articles and hoping that members will want to read more, summaries within the newsletter engage readers immediately. Features From the Front Lines Marketing & Communications association communications eNewsletters

Even a Small Staff Can Blog

Reid All About it

It’s the ultimate content marketing tool – engaging your readers with valuable information that holds their attention and strengthens their loyalty. A blog educates policy-makers, journalists and other influencers about your legislative and regulatory issues.

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Education?

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

Sponsored content can be highlighted using your association’s current digital channels, like your newsletter or website. Bucket 4: Newsletters, Websites & Programmatic. Relationships and partnerships are built and solidified during challenging times.

How to Get Your Customers to Sell and Market for You


Harnessing the people who use and love your products and services and deliberately inserting them into the marketing and sales process is the holy grail of business growth. Email interviews published on blog posts, in newsletters, or in case studies.