Freestone

MARCH 4, 2024

Introduction Are you looking to grow your continuing education program? It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.

Marketing 189

Marketing Price Education Content 189

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Webinar, course, and other educational event registrations Email clicks Web page views Community discussions Check your AMS data for audience segments that are large or active enough to support specialized tracks or workshops. Put non-members into a special marketing campaign.

Event Planning 150

Event Planning Marketing Discount Conference 150

WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

Education 160

Education How To Certificate Committee 160

Blue Sky eLearn

JULY 14, 2020

In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. Offer Tiered Pricing . However, if you’re bringing your conference into a virtual format, and your conference had tiered pricing based on when you registered, why not use the same pricing model for your virtual event?

Tips 363

Tips Conference Price Social Media 363

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Reid All About it

NOVEMBER 10, 2023

The weekly list of free educational events and resources for the association community… Got a writing project ? I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. You have to click, so damn cute.

Certificate 281

Certificate Price Tools Technology 281

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. Host: UST Education Speakers: Stacey Campbell, Director of Business Development, and Chris Rounds, Senior Solutions Architect, Express Info Tue 2/6 at 1 p.m. More info/register. 1 CAE credit. More info/register.

Certificate 266

Certificate Denver South Carolina Project 266

WBT Systems

AUGUST 8, 2017

Their numbers alone are enough to compel associations to pay attention to the educational content and delivery methods these generations need and seek. The job market is rapidly changing. Consider offering bulk pricing to company members so they’re incentivized to register employees in your eLearning programs. hours a day.

Education 175

Education millennials How To Discount 175

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. Host: UST Education Speaker: Mark Bullard, Founder, BrainSquall Wed 1/10 at 1 p.m. Host: UST Education Speakers: Marcus Leite, Director, Sales & Marketing, and Dan Stevens, President, WorkerBee.TV 1 CAE credit.

Revenue 277

Revenue LMS Price Education 277

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Join John Leh, CEO and Lead Analyst at Talented Learning as he hosts a live virtual panel featuring experts who have developed and managed profitable B2B online education programs: William Hold, Chief Development Officer, The National Alliance for Insurance Education and Research.

Strategy 150

Strategy Marketing How To LMS 150

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. And then comes the price tag. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. One example: competency-based education. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

education) wasn’t nearly as strong. And then comes the price tag. As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. One example: competency-based education. trillion market (the current level of student debt in the U.S.)

Education 180

Education Mooc millennials Certificate 180

Reid All About it

JANUARY 12, 2024

The weekly list of free educational events and resources for the association community… Free education. They share sources of free education for association professionals , including niche membership organizations, events, webinars and podcasts for the association community. More info/register.

LMS 266

LMS Member Engagement Education Revenue 266

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. The sad state of higher education. Not many, not at the prices charged by universities today.

Education 150

Education Mooc Class Maryland 150

Reid All About it

AUGUST 4, 2023

The weekly list of free educational events and resources for the association community… “One of the most tragic things I know about human nature is that all of us tend to put off living. Membership pricing. Your association’s recruitment and retention success depend on your membership model pricing. Member engagement.

Atlanta 195

Atlanta Price Revenue Denver 195

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. The problem, Dean says, is most meeting planners are expected to focus on logistics, not education and experiences, so we get the same design year after year. Curated reading lists are the best, right? Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Blue Sky eLearn

MAY 4, 2020

How do you price your virtual events? There is a wide variance in how virtual events are priced. If pricing is based on attendance, be sure that pricing is in broad bands of users, so that you do not unnecessarily get saddled with high overage fees. For this kind of strategy, you need a learning management system (LMS).

LMS 282

LMS Price Team Sample 282

YourMembership

JANUARY 31, 2012

Education + Alumni. Content Marketing is… January 31st, 2012 | Posted in Social Media and Business Trends. Chapman and Maggie Fox for today’s webinar: How Content Marketing is Changing Everything.). Smith is the Director, Inbound Marketing at YourMembership.com. Education + Alumni. Corporate + Social.

Content 150

Content Marketing Social Media Price 150

Higher Logic

APRIL 18, 2019

In an increasingly competitive landscape, purpose-driven marketing is about more than building your brand or boosting your revenue. To build a sustainable brand, equipped with valuable brand advocates and stakeholders, make an effort to strengthen it by delivering something beyond price and quality. Marketing Automation: Creepy?

Marketing 136

Marketing Tools Strategy Price 136

Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Member education. Good eats Skip down to the list of free educational events if you prefer takeout.

Atlanta 195

Atlanta millennials Price Technology 195

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Email remains a highly effective marketing channel, even in the age of social media. Let’s take a look at what to expect from this offering: Why are we offering email services?

Content 52

Content Strategy Marketing Social Media 52

Reid All About it

AUGUST 11, 2023

The weekly list of free educational events and resources for the association community… Association community. No education sessions for me this time—too expensive!—which By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Community as a feeling. Caputo, J.D.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JULY 31, 2020

The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s Quick hits before we get to the list of this week’s free education: 12 tips that actually help with Zoom fatigue. Kendall Walters, Vidyard ).

Montana 362

Montana Revenue Innovation Case Study 362

Reid All About it

AUGUST 18, 2023

The weekly list of free educational events and resources for the association community… Love. Love will keep us together… Education programs. Skip down to the list of free educational events if you prefer takeout. Host: UST Education Speaker: Jay S. Host: UST Education Speaker: Erica Salm Rench, MBA, COO, Rasa.io

Certificate 195

Certificate Education Revenue Marketing 195

Leading Learning

DECEMBER 9, 2021

Whether your association is committed to workforce development, upholding professionalism in your industry, or providing opportunities for young professionals entering the workforce, education should be a part of your mission. Here’s what we’ll cover: Express market demand for education opportunities.

Price 90

Price Indiana Course Cost 90

Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. It happens for two reasons. First, there’s not a formula that can be rinsed and repeated.

Price 91

Price Analysis Products Discount 91

YourMembership

SEPTEMBER 10, 2012

Education + Alumni. A Content Marketing Primer for Associations. I just returned from an amazing conference - Content Marketing World. Every answer we provide, every moment we spend trying to make them feel wanted, we are marketing ourselves and our organization to them. That sort of marketing is part of being human.

Content 150

Content Marketing Software Social Media 150

Reid All About it

SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. Gen Z education. Host: UST Education Speaker: Chris Rodriguez, CEO, iExcel Tue 9/26 at 2 p.m. –

LMS 266

LMS Revenue Education Strategy 266

Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Your Membership Model Must Be Flexible Enough for the Diverse Needs of Your Target Market. Many associations have a discounted membership tier for them that provides benefits related to online career services, networking, and education.

Price 136

Price Discount Revenue Examples 136

Reid All About it

JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Amanda Milligan, Content Marketing Institute ). Here are the educational events scheduled for next week.

LMS 361

LMS Revenue Tips America 361

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. These include “hot, delicious, served quickly, affordable price.” What is their education level, and what motivates them?

Discount 52

Discount Price Sample Marketing 52