10 point checklist to maximise impact of member e-newsletters
DECEMBER 17, 2015
On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter. Our e-newsletter will: Educate our members about member benefits.