10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? Here are my thoughts on making the most of email newsletters to members to help your open/click through rates: 1.Be clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter. Our e-newsletter will: Educate our members about member benefits.

Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format. The American Association for the Advancement of Science launched an e-newsletter last week that boldly goes to an audience where none of its newsletters have gone before: to its members who are supporters of science, but not scientists. “We

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The Role of Associations in the Educational Landscape

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution. In some ways, we even compete with higher education institutions. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. How can associations cater to learners?

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century. This is where the rubber truly meets the road and is the differentiator that conference education outcomes must achieve. Two Additional Faulty Conference Education Assumptions.

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution. In some ways, we even compete with higher education institutions. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like.

Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. The best education we can provide to our manufacturers, retailers, and creative professionals is education that is useful, exciting, interactive, and convenient,” Director of Education Nidia Negron said in a press release. “We So education is always on the forefront.”.

Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

Our brains are attracted to creative and uninformative type headlines and education sessions. Those numbered list headlines lure us just enough to an education session that we are willing to take a chance that we’ll come across something relevant or exciting. Education sessions that provide lists hit our attentional sweet spot. Don’t miss VCC’s Sticky Conferences Monthly Newsletter. “37 Mobile Apps In Less Than 60 Minutes!”.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources. Associations Plan to Rake in More Revenue from Continuing Education appeared first on Association Adviser.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Understand your audience and their educational or informational needs. How to use content to market your educational programs. Remember the 3 E’s When Marketing Educational Programs.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Learn – We are educators and we are educated. In addition, Event Garde published a newsletter each month, with an average open rate of 600. As an education resource, each newsletter included links to stories or blog posts we found inspiring and informative. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles. If you’ve been following this blog for the past five years (heck….even even the past year), you know I’m a communications nut. Seriously.

Resources of the Association Community

Smooth The Path

Here are some generous folks who have done the curation for you, connecting you with free resources, conversations, and education. Association Success sends a daily curated newsletter with a key feature from their own blog. Education. Experience great association education and even networking. Association Brain Food Weekly is a regular weekly newsletter that lists all the webinars and education coming up that week.

Pay attention to what matters most

Aaron Wolowiec

Email messages were the most popular, followed by e-newsletters. When it comes to programs, education and professional development, associations should offer a variety of choices, from hybrid to online to traditional conferences, and they should explore a spectrum of content delivery options. This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

The new normal” is shifting to a process whereby a cross section of the association’s membership comes together as a conference task force or education committee and: Brainstorms what topics the members should be hearing at XYZ meeting (based upon the anticipated audience and conference goals/objectives). With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. How do you suggest learning leaders/planners/producers keep up with changing attendee education and experience needs? Elliott Masie, The MASIE Center. On Wednesday, Jan.

18 tips for negotiating with speakers

Aaron Wolowiec

Those who really learn about your members and their needs, facilitating an education experience unique to each audience. part speaker, part facilitator, part educator). It’s the age-old dilemma: You’re looking for a quality speaker with a good message and a dynamic stage presence who will be well-received by your members. And, by the way, could this person present for free – or, at the very least, for a significantly reduced honorarium?

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15 actionable steps for association success

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Posted at 12:07 AM in Continuing Education | Permalink. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. Age: younger generations prioritize virtual experiences (importance of internet-based tools); Price; Career development (they want companies to pay for their education); Short-term goals preferred over long-term goals; Products that will help buyers receive a quick raise.

How to increase engagement and inclusivity in your organization

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Seen Elsewhere: Building Creative Capacity, Emerging Education Models, and Group Decision Making. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. The best are delivered in a free newsletter every Sunday and make for an inspired start to the week ahead. Use an RSS feed to receive real-time updates of new manifesto releases or subscribe to the e-newsletter for a summary of recent releases.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. A quarter each of respondents to last month’s poll reported that they plan to improve efforts to earn non-dues revenue from publication advertising, live events or continuing education. Our Corporate Champion revenues cover most of our educational program costs.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. This in turn will drive a greater desire for education and credentialing from associations that can demonstrate their products are “generally accepted” by decision makers around the world. Education (5). GrowGlobally.org.

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Schedule follow-on education. On Thursday, July 26, at 2 p.m.

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Continuing Education. The Big Picture.

How do we develop annual sponsorship programs? – Ask JP #019

Moery Company

Look at your inventory of podcasts, webinars, website, the delivery of educational content through your newsletters, and other types of things. Hey, we’ve got another Ask JP episode! Today’s question is, “How do we develop annual sponsorship programs?” ” Ah, great question. It’s a very timely one because associations are now saying, “We had live event-only sponsorships, now what we do as those are being canceled?”

Beginning with an industry assessment explaining the importance of failure, and wrapping up with a podcast on hiring mistakes, this week’s Friday 5 is all about the importance of trial and error

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Click Here | Main. | The Best Way to Have a Good Idea » February 27, 2006. Words and Phrases That Trigger Some Spam Filters.

Webinar Sponsorship Trends – Association Field Report (May 8, 2020)

Moery Company

I highly encourage you to do two things: record the webinar and then promote the recording on a variety of different platforms: social and e-newsletter. I would also e-mail a copy of the recording to all of the participants and, if applicable, to an entire membership segment that might get value from the educational content. Be very cognizant about the educational delivery and make sure it’s relevant. Hi, it’s JP Moery with your report from the field.

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap. It’s wasted information, knowledge and education that is not applied back on the job. Read more about these topics: Why Do Conferences Offer Education Sessions?

The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

We’re seeing it firsthand with the distribution of our e-newsletter. Every other week, we send out a newsletter and our reports show hard bounces – indicating that the e-mail address no longer exists – and out of office responses showing that the subscriber is no longer with the association.

How to Update Your Membership Retention and Renewal Programs

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey. Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. On average, our association clients experience 90% of their members renewing on an annual basis.

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The Power of Non-Dues Revenue

Association Adviser

The presenters did a deep dive into the “balanced portfolio” approach and explored how advertising, sponsorships, live events, webinars, online education, affinity programs, custom research and more can prevent dues increases and hedge against a big revenue hit if your annual convention has an off year. Features Membership Revenue advertising affinity programs GSAE live events members NDR non-dues revenue online education research sponsorships webinars

Takeaways from the ASAE’s Virtual Annual Meeting – Association Hustle Podcast Episode 247

Moery Company

JP: That’s really thoughtful because I think it eliminates one of the major resistance areas that we face when it comes to partner lead thought leadership, the fear that they’re going to do a sales pitch instead of an educational session.

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How to gain new leads using content you already have

Association Success

Craft a limited run newsletter. If you really want to get creative, a limited run newsletter is a great option to explore. . Limited run newsletters work best when you want to guide readers through learning a new skill or mastering the nuances of a specific topic.

How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

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