10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. Don't post full articles in your newsletter - add headlines and teasers to entice people to read more on your website. • Lastly, get feedback about your newsletters.

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Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format.

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution.

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century.

The Role of Associations in the Educational Landscape

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution. In some ways, we even compete with higher education institutions. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like. How can associations cater to learners?

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

Our brains are attracted to creative and uninformative type headlines and education sessions. Those numbered list headlines lure us just enough to an education session that we are willing to take a chance that we’ll come across something relevant or exciting.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources. Associations Plan to Rake in More Revenue from Continuing Education appeared first on Association Adviser.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Understand your audience and their educational or informational needs. How to use content to market your educational programs. Remember the 3 E’s When Marketing Educational Programs.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Learn – We are educators and we are educated. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

Resources of the Association Community

Smooth The Path

Here are some generous folks who have done the curation for you, connecting you with free resources, conversations, and education. Association Success sends a daily curated newsletter with a key feature from their own blog. Education.

Pay attention to what matters most

Aaron Wolowiec

Email messages were the most popular, followed by e-newsletters. When it comes to programs, education and professional development, associations should offer a variety of choices, from hybrid to online to traditional conferences, and they should explore a spectrum of content delivery options.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar. It’s our responsibility as educators to find and provide the balance.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Elliott Masie, The MASIE Center. On Wednesday, Jan.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Continuing Education.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. Education (5). GrowGlobally.org.

Beginning with an industry assessment explaining the importance of failure, and wrapping up with a podcast on hiring mistakes, this week’s Friday 5 is all about the importance of trial and error

Association Success

Every Friday, we pull five articles our audience liked most from our weekly newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The artificial intelligence-powered newsletter from rasa.io

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Seen Elsewhere: Building Creative Capacity, Emerging Education Models, and Group Decision Making. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Open source education.

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Education (5). GrowGlobally.org.

18 tips for negotiating with speakers

Aaron Wolowiec

Those who really learn about your members and their needs, facilitating an education experience unique to each audience. part speaker, part facilitator, part educator). It’s the age-old dilemma: You’re looking for a quality speaker with a good message and a dynamic stage presence who will be well-received by your members. And, by the way, could this person present for free – or, at the very least, for a significantly reduced honorarium?

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How do we develop annual sponsorship programs? – Ask JP #019

Moery Company

Look at your inventory of podcasts, webinars, website, the delivery of educational content through your newsletters, and other types of things. Hey, we’ve got another Ask JP episode! Today’s question is, “How do we develop annual sponsorship programs?”

Webinar Sponsorship Trends – Association Field Report (May 8, 2020)

Moery Company

I highly encourage you to do two things: record the webinar and then promote the recording on a variety of different platforms: social and e-newsletter. Be very cognizant about the educational delivery and make sure it’s relevant.

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Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Schedule follow-on education. On Thursday, July 26, at 2 p.m.

How to Update Your Membership Retention and Renewal Programs

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey.

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The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Continuing Education. The Big Picture.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. It’s wasted information, knowledge and education that is not applied back on the job.

The Power of Non-Dues Revenue

Association Adviser

”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. Hank Berkowitz, Association Adviser.

(Re)Developing Your Membership Renewal Process – Association Field Report (May 22, 2020)

Moery Company

Look at your newsletters, your educational resources and efforts, summarize your lobbying updates and other advocacy successes, or send out a member survey.

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Association Brain Food Weekly: 7.4.16

Reid All About it

Newsletters. Sticky Conference : Each edition of this monthly newsletter from conference and trade show consultants, Velvet Chainsaw, is devoted to one challenge or issue. Thanks to Independence Day, most of us have a four-day work week after the 4th.

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Click Here | Main. | The Best Way to Have a Good Idea » February 27, 2006. Words and Phrases That Trigger Some Spam Filters.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. There’s been a surge in demand for educational offerings and training. Educational sessions and training may be better suited for a fee. We’ve adjusted, adapted, and pivoted.

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Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. There’s been a surge in demand for educational offerings and training. Educational sessions and training may be better suited for a fee.

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How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

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