10 point checklist to maximise impact of member e-newsletters

Optimist Consulting

On 3 rd December I delivered a full-day workshop for the Small Charities Coalition on Building engagement through e-mail newsletters. What are the open and click through rates for your e-newsletter? clear on objectives: It’s a good idea to write 3 or 4 objectives for your e-newsletter.

Science Group Expands Reach With New E-Newsletter for Non-Scientist Members

Associations Now

Looking to bring more value to its non-scientist members and the general public, the American Association for the Advancement of Science recently launched Science on Tap , a newsletter that curates the week’s scientific news in an easy-to-digest format.

What's in a Newsletter?

Cvent Association Tips

We know that most associations send out a newsletter on a periodic basis, both electronically and on paper. Don't post full articles in your newsletter - add headlines and teasers to entice people to read more on your website. • Lastly, get feedback about your newsletters.

Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century.

Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. So education is always on the forefront.”.

THE ROLE OF ASSOCIATIONS IN THE EDUCATIONAL LANDSCAPE

Association Success

In the educational landscape, associations have an important role to play in helping learners become job-ready. While higher education is the traditional medium to develop skills and to advance in your career, associations provide a different solution.

Is Your Newsletter a 98-lb Weakling? : Off Stage

Off Stage

25, 2009 - Is Your Newsletter a 98-lb Weakling? Put the WAV group’s newsletter on your mailing list. Every AE needs a daily reading list, and in my estimation, this newsletter is one of them. Anyway, today’s WAV group publication sparked a thought about a topic for this blog— newsletters. What caught my attention was the following paragraph from WAVE (the name of the WAV group newsletter): “The old consumer problem was Junk Mail in the Mail Box.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Understand your audience and their educational or informational needs. How to use content to market your educational programs. Remember the 3 E’s When Marketing Educational Programs.

Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

Our brains are attracted to creative and uninformative type headlines and education sessions. Those numbered list headlines lure us just enough to an education session that we are willing to take a chance that we’ll come across something relevant or exciting.

Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Did You Know? Associations Plan to Rake in More Revenue from Continuing Education

Association Adviser

The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. As we’ve talked about before , there are plenty of ways for associations to earn cash from selling access to educational resources. Associations Plan to Rake in More Revenue from Continuing Education appeared first on Association Adviser.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. Learn – We are educators and we are educated. In addition, Event Garde published a newsletter each month, with an average open rate of 600.

The communications struggle continues

Aaron Wolowiec

This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. If you’ve been following this blog for the past five years (heck….even

Pay attention to what matters most

Aaron Wolowiec

Email messages were the most popular, followed by e-newsletters. When it comes to programs, education and professional development, associations should offer a variety of choices, from hybrid to online to traditional conferences, and they should explore a spectrum of content delivery options.

Call for Presentations: Dead or Alive?

Aaron Wolowiec

With that information in hand and summarized, we engaged our education committee to “address” these needs in terms of placement throughout the annual education calendar. It’s our responsibility as educators to find and provide the balance.

Accelerating the Spread of Knowledge, Learning and Collaboration

Aaron Wolowiec

He is also the editor of Learning TRENDS by Elliott Masie , an Internet newsletter read by more than 52,000 business executives worldwide, and a regular columnist in professional publications, including CLO Magazine. Elliott Masie, The MASIE Center. On Wednesday, Jan.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn.

Resources of the Association Community

Smooth The Path

Here are some generous folks who have done the curation for you, connecting you with free resources, conversations, and education. Association Success sends a daily curated newsletter with a key feature from their own blog. Education.

How to Continue the Conference Learning Experience

WBT Systems

Should they take such a primary place in your association’s educational offerings? Attendees will not only enjoy networking and education during the conference but will reap additional value by continuing the conference learning experience when they get home. Adult learning expert Jeff Hurt said: “The real work [of learning] actually begins when the education session ends. Consider offering continuing education credit to those who view these sessions online.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Continuing Education.

Tips 130

18 tips for negotiating with speakers

Aaron Wolowiec

Those who really learn about your members and their needs, facilitating an education experience unique to each audience. part speaker, part facilitator, part educator). It’s the age-old dilemma: You’re looking for a quality speaker with a good message and a dynamic stage presence who will be well-received by your members. And, by the way, could this person present for free – or, at the very least, for a significantly reduced honorarium?

Tips 178

What to Do If Your Association’s Online Course Failed

WBT Systems

Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. You most likely promoted the course in newsletters, but next time, try some of these other methods. Blog Competition Continuing Professional Development course descriptions e-Learning elearning marketing Online education tipsYou were so proud.

Course 112

Teach Your Members How to Build a Learning Habit

WBT Systems

They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Every day, feature an article, video, or audio in your newsletter, on your website, or on the learner dashboard in your LMS that takes 5 minutes or less to digest: “If you only have 5 minutes, read (watch/listen to) this.”. “Learning is what most adults will do for a living in the 21st century.”.

How To 129

How to Validate an Online Course Idea

WBT Systems

Newsletter analytics. Educational event attendance (conference sessions and webinars). One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. Blog association Continuing Professional Development Design e-Learning elearning marketing Online education tips pilot planning professional development

Course 107

Increase Member Engagement with an Online Learning Challenge

WBT Systems

And, they’ll get a chance to become familiar with your association’s online educational programs and LMS. Are you using the challenge to introduce members to your online education platform and programs? Develop all the challenge’s educational and marketing content ahead of time. Challenge educational content on your LMS, including lessons, templates, tip sheets, checklists, and other resources. Association newsletters, blog posts, and other publications.

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Schedule follow-on education. On Thursday, July 26, at 2 p.m.

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. It’s wasted information, knowledge and education that is not applied back on the job.

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Continuing Education. The Big Picture.

Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Podcasts are an ideal format for delivering educational content to adult learners because they are….

Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Our Corporate Champion revenues cover most of our educational program costs.

Jeffrey Cufaude, Idea Architects: Seen Elsewhere: Building Creative.

Idea Architects

Seen Elsewhere: Building Creative Capacity, Emerging Education Models, and Group Decision Making. In one of my volunteer roles, I write a feature in the ASAE Executive Management Section IdeaLink newsletter called Seen Elsewhere. Open source education.

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. Continuing Education. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Click Here | Main. | The Best Way to Have a Good Idea » February 27, 2006. Words and Phrases That Trigger Some Spam Filters.

Membership Hack: Microvolunteering for Content Creation

Associations Now

Your members can pitch in as content creators of social media feeds, newsletters, or blogs. These microvolunteering opportunities can help time-strapped members get involved. How to hack it?

Austin 105

A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. Education (5). GrowGlobally.org.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. Education (5). GrowGlobally.org.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. skip to main | skip to sidebar.

How Hard Times Affect a CEO's Career and - Plexus Consulting Group

Plexus Consulting

Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. skip to main | skip to sidebar.

The Power of Non-Dues Revenue

Association Adviser

”Our revenue stream comes from an even mix of dues, convention/trade show, education and other non-dues revenue, including publications, investments and discount programs (i.e. Hank Berkowitz, Association Adviser.