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AI: Great for Marketing. But Leave Your Member Newsletter to a Human

Association Briefings

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence has no place in an association-centric member newsletter. Ann Handley , chief content officer at MarketingProfs, says it best : “An email newsletter is the only place where individuals—not algorithms—are in control.” Handcuffed!

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Association Uses Facebook Live to Expand Education

Associations Now

Using Facebook’s live-streaming capabilities, the Association For Creative Industries has taken a meeting-based education session and made it accessible year-round. Specifically, staff used it to introduce Phoenix as the new location of its annual meeting, discuss member benefits, and highlight new education offerings.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take an integrated approach, and reframe the story for your newsletter, your blog, and other communication channels, which we’ll discuss below. 3. Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. 2. Create a regular “value report. ”.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. E-Newsletter.

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Association Advocacy Thrives in ‘Fake News’ Era

Association Adviser

In addition to networking and education, legislative efforts are incredibly important. Like many associations, MHEDA boasts a tight-knit membership, and these types of networking and education—where members learn from each other’s successes and mistakes—make the association much more powerful than any other information source.

America 66
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Does Your Meeting Need a Chief Experience Officer?

Associations Now

. “We needed to create a renewed, reenergized, and resounding focus on making our organization the best in the business by creating the highest level of customer experience, both on the meetings and conventions side and for our leisure travelers, too,” said Jones in a press release.

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