Reignite Your Membership Recruitment Before It’s Too Late – Association Hustle Podcast Episode 223

Moery Company

The time to reignite your membership recruitment efforts is now. Listen in to this week’s episode for three things you should to to reignite your membership recruitment efforts. How do we reignite membership recruitment in our association?”.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

When it comes to recruitment for your association, you have to walk a thin line. Ready to recruit a fresh pool of members for your program? Online education. What could provide more value to your members than chances to advance their education from the comfort of their own homes?

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Using Online Lead Generation to Drive Membership Recruitment

Membership Marketing

Whether you recruit new members using direct mail, email, or telemarketing, your efforts are empowered by identifying the very best prospects for membership and then promoting to them. A free webinar offering continuing education. A free organizational or industry e-newsletter.

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Schedule follow-on education. On Thursday, July 26, at 2 p.m.

It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Membership recruitment, engagement and retention will be – for the foreseeable future – the key revenue driver for associations. Some associations tend to be good at recruitment, engagement and retention but often not all three. Membership Recruitment. Membership Recruitment.

Your Association Members & Customers Have an Ear for Podcasts

WBT Systems

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. In its annual podcast consumer report , Edison Research said podcast listeners are predominately 18 to 54 years old, affluent, educated, and employed full-time. Podcasts are an ideal format for delivering educational content to adult learners because they are….

Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. It’s wasted information, knowledge and education that is not applied back on the job.

The Pandemic’s Effect on Association Membership, Events, and Leadership – Association Hustle Podcast Episode 227

Moery Company

Should we recruit new members during this time?”. The easiest thing to deliver right now may be education or certification; you may want to loosen your membership requirements there, especially for jobs where people must be on site and they could be doing nothing right now at their homes.

Building Buy-In for an Online Community at Your Association

Higher Logic

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership.

Association Brain Food Weekly: 4.12.19

Reid All About it

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Here’s a little piece I did on microvolunteering —one of my longtime soapbox topics—for my state association’s newsletter. Leslie Wingler, PCMA, Education Manager.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters.

7 Situations Where Customer Communities Improve Customer Experience

Higher Logic

Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. For example, your organizations can offer each other: Advertising space in emails or newsletters.

Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. A targeted newsletter and streaming video series helps them build rapport with prospects. They’ve built content partnerships with recruiters and PR agencies. Skills gap assessments—along with continuing education recommendations to fill in gaps. Continuing education for millennials.

Essential parts of a successful member retention campaign.

Moery Company

These contacts should be made in addition to regular communications like newsletter and marketing pieces. Conduct a member briefing which involve key stakeholders about government relations, education and business development opportunities. Have you developed a retention plan which rivals a membership recruitment effort? Member retention is an increasingly critical topic for our clients. I have a few ideas re-vitalize renewal efforts. Go beyond "invoice based" renewal.

Your Brand is Your Association’s Lifeblood

Association Adviser

Associations see this today with for-profit competitors entering the marketplace and providing your members with free education, multimillion-dollar trade shows, guaranteed ROI, and subscription-based media communicating with your industry. Education?

8 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Help Your Members Across the Digital Readiness Gap

WBT Systems

If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. Familiarity with education technology : How familiar people are with online learning, MOOCs, digital badges, Khan Academy, and other online educational resources. Digitally Ready (17%): This highly educated group tends to be in their 30s and 40s with higher incomes.

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Design Thinking: A Team Sport Your Association is Ready to Play

Revverberations

In his recentHarvard Business Reviewarticle, education company Blackboard's vice president of design, Jon Kulko, notes that companies that have made Design Thinking an integral part of their culture share some common attributes.

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Daily Buzz: Give All Members a Chance to Volunteer

Associations Now

Recruiting more volunteers means offering something for everyone—and that includes micro-volunteering opportunities for those who can’t make a larger commitment. Include an example or two in each newsletter. Volunteering shouldn’t require a heavy time commitment.

Great News – America’s Hiring and Associations have a Reason to Celebrate

YourMembership Blog

The ongoing race to identify and recruit qualified talent will only increase as we move into 2015. A recent report from JPMorgan Chase focuses on the skills gap that exists for many middle-skill occupations – jobs that require some education or training beyond a high school degree.

Changes in Membership Management Software that Could Impact How You Run Your Association

Socious

According to the benchmarking report, associations that are seeing growth are taking advantage of top recruiting methods like word-of-mouth recommendations and email. Change #3) Networking and Education. “We’re still in the first minutes of the first day of the internet revolution.”

9 things your association’s online career center should do

Aptify

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . It might just become one of the most viewed/clicked-upon sections of your newsletter. .

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Starring….Your Association Publications

Association Adviser

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. E-Newsletter.

Awesome Association Marcomm Jobs – Week of July 24

SocialFish

Specific Responsibilities Include: Consistently improve positive brand exposure and member value; Develop and execute results-oriented, integrated, social media and digital campaigns (Facebook, Twitter, website, newsletters, etc.)

Back to Basics: Make Member Communication Useful, Accessible and Engaging to Earn More Revenue

Association Adviser

Achieving industry objectives, providing educational programs, and filling staff positions require sufficient funding. Member communication platforms can range from an association’s official website, magazine, newsletter or directory, and serve as channels for advertiser support.

Association Brain Food Weekly: 2.17.17

Reid All About it

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Find out what we mean by a “learning and education business.”

Association Brain Food Weekly: 2.17.17

Reid All About it

For a majority of your members, dedicating time to focus on continuing education is difficult, yet often required for their professional certification maintenance. Find out what we mean by a “learning and education business.”

Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. Sponsored educational programs. Marketing education to non-members.

Does Your Member Communication Tell Your Association?s Story Well?

Association Adviser

The world gives us so many opportunities to write stories: Blogs, websites, Twitter, Facebook, LinkedIn, Instagram, magazines, newsletters, and billboards are just a handful of the ways we can communicate via the written word. Everyone loves a good story.

Transforming your community into a collaborative learning environment

Aaron Wolowiec

Simply consider the more formal education programs your association offers each year. Newsletter/magazine articles. Following are just some of the ways you might consider sharing your content with association constituents: Newsletter. When utilizing these communication channels to share content, consider these tips: Utilize a consistent learning, education or content brand. On Dec.

This Week’s Association Membership & Marketing Jobs

SocialFish

Reporting to the Director of Admission, the Enrollment Marketing Manager is responsible to develop, plan, and execute integrated communications and marketing plans that serve to promote program recruitment and support IHP strategic enrollment needs.

The World of Opportunities for AMCs: A YM Perspective

YourMembership Blog

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. How to retain members and recruit new members for the future.

Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

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Beyond membership dues: 3 ways to boost your association’s revenue

Aptify

That means the people who use your job board also use other sites such as Google, Indeed, Glass Door, Zip Recruiter, and LinkedIn. Include a jobs feed or widget in your member and prospective member e-newsletters with recently posted jobs that sponsors have paid extra to promote.

LMS 52

Smooth Sailing: New Group Promises to Ease Family-Travel Stress

Associations Now

To start, FTA recruited dozens of members across a variety of industries, including associations, media, tourism organizations, tour operators, cruise lines, hotels, travel agencies, and theme parks.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community.

Why Membership is Everybody’s Business

Association Success

There is a sign on my door, that says “it takes hours, it takes days, it takes weeks, to recruit a member - but it only takes seconds to lose one”. There is no way that a membership team could, or should, be solely responsible for recruiting, engaging, and retaining each member of an association. The same goes for our social media, all of our newsletters, and our Member Connect platform in which members network with each other.

Best Association Management Software | Our Top Picks

Fonteva

Associations often provide educational opportunities, courses, and events to help their members educate themselves or even grant them official certifications. Because your data is on the cloud, your association can store a lot of rich, educational media.