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Building and Protecting Your Association’s Brand Is Vital

SCD Group

Recently, the St. Louis Cardinals brand – one of the icons of professional baseball – took a hit when the FBI announced it was investigating whether the Cardinals hacked into the computer system of the Houston Astros baseball club. For background, read Brand Tarnished, Cardinals Likely to Avoid Economic Damage.

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So You Think You Know Non-Dues Revenue

Association Adviser

Executive education is another hot growth area. He said SMS is a proprietary senior leadership program for up and coming metal industry execs that MSCI puts together in collaboration with Washington University’s Olin Business School in St. Weidner said Strategic Metals Management (SMS) has “really moved the needle” for MSCI.

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