7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. An e-book in return for a newsletter subscription.

7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

What are the best ways that your organization can step up its online strategy in order to acquire more members? When it comes to strengthening your online member acquisition strategy, there is no technique so effective as leveraging social media to expand your outreach abilities. For example, use Instagram’s focus on images and videos to advertise how fun and engaging your member meetups and educational conferences are. An e-book in return for a newsletter subscription.

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

We equate telling from the stage with audience education. Most of our conference education mimics our traditional higher education model. The majority of higher education institutions were developed as research institutions in the early and mid 19th century. This is where the rubber truly meets the road and is the differentiator that conference education outcomes must achieve. Two Additional Faulty Conference Education Assumptions.

3 Strategies to Recruit Members Through Association Software

Blue Sky eLearn

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful. Try these strategies, all made possible with the right association management software solution: Increase exposure to your membership program. Online education.

Interview with an Expert: Emilio Arocho, Director of Technology and Digital Strategy at FDLI

Blue Sky eLearn

Emilio Arocho is a Washington, DC professional with over a decade of experience empowering nonprofit organizations by allocating their modest resources towards mission-focused digital transformation strategies. As Director of Technology and Digital Strategy at the Food and Drug Law Institute (FDLI), he facilitates data-driven decision making across teams and tailors cloud architecture and business processes to anticipate and exceed stakeholder demands.

A One-on-One Growth Strategy

Associations Now

In NAFCU’s case, Berger heard about three common needs: advocacy, education and training, and assistance with regulatory compliance. That’s meant some retooling of NAFCU’s mix of meetings and educational events to make them speak more directly to the needs that members were raising. “We To that end, NAFCU revamped its daily advocacy newsletter to highlight just-the-facts content. The post A One-on-One Growth Strategy appeared first on Associations Now

Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

40,000 print newsletter subscribers ( source ). Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? For example, when a young person Googles “zoo college” the top organic search result is ZooCollege.com, which Baskin uses to educate the public and perhaps, create a pipeline for her unpaid volunteer program.

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Trade Association CEO Support: Newsletter Distribution

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. Newsletter Distribution. How tight should you control your associations newsletter distribution? Most primary contacts will not pass along your newsletter. Newsletter Distribution.

Trade Association CEO Support: The Newsletter

Trade Association CEO Blog

Consider these major responsibilities: Membership Development, Membership Benefits, Membership Administration, Governance, Volunteer Development, Meeting/Event Management, Government Affairs, Market Development, Education, Operations, Communications and Cheerleader. The Newsletter. The primary objective of a trade association newsletter is to get read by the members. So YOUR need, alone, is not enough to get THEM to open and read YOUR newsletter. The Newsletter.

Niche Publishing: Your Content Strategy Can’t Stay Still

Associations Now

In this context, AJR ‘s strengths even as an educational tool would only have remained with further reinvention, and that would have required resources. The American Press Institute’s Need to Know newsletter doesn’t pretend to be much more than it is—a newsletter written with a voice. API doesn’t throw a ton of resources at the newsletter, but it’s designed to work effectively within those limitations.

Title IX Administrators Bolster Content Strategy With New Offerings

Associations Now

The Association of Title IX Administrators, in tandem with The NCHERM Group, has developed a website called TitleIX.com , a clearinghouse-style site with details on a variety of topics related to Title IX of the Education Amendments of 1972, the law that prevents gender discrimination by education programs that receive federal assistance. That regulation has created a wide array of issues for educational facilities to consider, whether they’re K-12 schools or college campuses.

The Best Marketing for Educational Programs is Content Marketing

WBT Systems

Yet you count on them seeing, opening, and clicking on the promotions you send out about your online educational programs. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Understand your audience and their educational or informational needs. How to use content to market your educational programs.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

A look back at 2015

Aaron Wolowiec

From education to content creation, we’ve had a successful year and have experienced tremendous growth. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Learn – We are educators and we are educated. In addition, Event Garde published a newsletter each month, with an average open rate of 600. From left to right: Jenny Hill, Aaron Wolowiec and Cally Hill.

Capital Campaign Marketing Strategies for the Tech-Savvy

SocialFish

For that to happen, you need to have the right capital campaign marketing plan in place, which should include strategies to attract tech-savvy donors as well as traditional supporters. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Strategy #1: Build a capital campaign website. Strategy #2: Make your case for support interactive. In emails and digital newsletters. Strategy #3: Create a peer-to-peer campaign.

The communications struggle continues

Aaron Wolowiec

Without communication, both internally and externally, there’s no content, no strategy. In fact, only 6 percent reported having a communications strategy. This year, more associations reported success in helping their members find desired information quickly and keeping them informed about education opportunities and events. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

The Big Picture: The Forest and the Trees

The Big Picture

That's what the e-newsletter link promised. That newsletter did not have even ONE grammatical error, I'm sure. Be sure to check out this 18-point checklist for proofreaders before sending out your next e-newsletter to members. Continuing Education. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest.

Legal Issues That Are Important To Any International Strategy.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. Legal Issues That Are Important To Any International Strategy. An article appeared recently in the ASAE Association Law and Policy section e-newsletter by Jefferson C. Glassie, partner at Pillsbury Winthrop Shaw Pittman LLP, in Washington, DC outlining 10 legal items that are critical to any association working on an international or global strategy. Education (5).

Pay attention to what matters most

Aaron Wolowiec

Email messages were the most popular, followed by e-newsletters. First and foremost, organizations need to have a sharp, well-defined understanding of where members are in their career journey and cater their content and communication strategy to address the needs and desires of their members based on age and/or career stage,” Abila said. “A This probably won’t come as a surprise to many of you, but it seems associations and their members aren’t always on the same page.

Top 6 Types of Content and Perks to Offer Your Members

Blue Sky eLearn

Chances are you already make use of one or more of these tactics, but thinking of them as part of your broader member engagement strategy is the key to success. There are a few strategies you can use to promote it: Offer some of your eLearning content for free. Integrate your eLearning content into your social media marketing strategies. Just make sure you’re using robust membership software that can handle more integrated or complex strategies.

15 actionable steps for association success

Association Success

Starting with creating an effective member strategy all the way to building a remote learning culture, this week’s Friday Five offers association professionals the tools to run a successful association. The artificial intelligence-powered newsletter from rasa.io

10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

As part of your prep work, spend some time determining what style of online education your members will find most valuable. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter! Learning Strategies Online Learning Success Stories Uncategorized elearning elearning programs elearning tips LMS LMS tips online learning setting up your lms

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Your Conference Is Offering Learning Scrap That Is Not Even Worth Recycling

Velvet Chainsaw

Education and networking are two benefits of conference attendance and association membership. Yet, education is being disrupted in major ways. When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap. It’s wasted information, knowledge and education that is not applied back on the job. Read more about these topics: Why Do Conferences Offer Education Sessions?

18 tips for negotiating with speakers

Aaron Wolowiec

Those who really learn about your members and their needs, facilitating an education experience unique to each audience. part speaker, part facilitator, part educator). Included here may be research time to develop unique content, custom Prezi or PowerPoint presentations, innovative instructional strategies, interactive learning exercises, engaging discussion topics and supplementary handouts.

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David Gammel's Web Strategy Report, Volume 2, Issue 3

High Context

Thoughts On Strategy: Changing Web Strategy without a Redesign. Did you know that you can adjust and implement your web strategy without a complete web site redesign? You can download a white paper on these strategies here.) Compare your current strategies to your outcomes and audiences. If your outcomes are the same, how can you shift strategies to better serve them? The power of social media when used as a long term engagement strategy.

Associations Need to Adopt Businesslike Behavior (6:54) – Association Hustle Podcast Episode 256

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Check out our blog at moerycompany.com and subscribe to our weekly newsletter.

The Big Picture: Tips for Conference Un-Bloggers (and Bloggers too)

The Big Picture

In the latest edition of his Cool Tools newsletter , Kevin Kelly points to a free e-book by Bruno Giussani and Ethan Zuckerman, Tips for Conference Bloggers. Last year, I confessed that oftentimes the only continuing education I get is my deskside un-conference. Posted at 12:07 AM in Continuing Education | Permalink. Continuing Education. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally.

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A Guide to the Association Market in China ? GrowGlobally.org

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following article below appeared in the September 2010 issue of ASAE’s Global Link e-newsletter. Other marketing considerations may be web-based trainings, webinars, and virtual education. Web-based strategies are incredibly important and work more effectively than traditional advertisement. Education (5). GrowGlobally.org.

Reaching Out To Global Markets Through Meetings & Events.

GlowGlobally

global association strategy, regional planning and local infrastructure to grow your business. The following post was written by Ajay Bhojwani, MCI director of association management, consulting and congresses for MCI Middle East in Dubai and published in ASAE’s Global Link newsletter, July 2010. As an association, where funds are prudently spent, it is important to invest in the right strategy that would allow you to grow. Education (5). GrowGlobally.org.

Curating conference content to promote member engagement

Aaron Wolowiec

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value). Schedule follow-on education. On Thursday, July 26, at 2 p.m.

10 Steps from Zero to eLearning Hero

Blue Sky eLearn

As part of your prep work, spend some time determining what style of online education your members will find most valuable. Utilize your association’s newsletters and social media to promote your online learning opportunities. Start your own newsletter! Learning Strategies Online Learning Success Stories Uncategorized elearning elearning programs elearning tips LMS LMS tips online learning setting up your lms

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Leadership Lessons for Associations From a Wartime General (8:15) – Association Hustle Podcast Episode 259

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. We have to educate and train the team to move in fire. What does it mean to lead an organization these days?

The Big Picture: Click Here

The Big Picture

In a recent ASAE Communications Section newsletter, Leslie O’Flahavan and Marilynne Rudick tell us that to "rev up our Web writing" we need to get rid of click here altogether. So forget “Click here to subscribe to the newsletter.” Instead, your link should be: “Subscribe to the newsletter.” I dont disagree specifically with the newsletter example they give, but with the concept in general. Continuing Education. Strategy. The Big Picture.

Draw from New Buckets to Fill Your Non-Dues Revenue Needs

Blue Sky eLearn

By creating an overall communications strategy that pulls from each of the buckets below, it allows your association to create diverse advertising offerings, customize relevant content for different member groups, strengthen your brand and emerge as an industry thought leader. Sponsored content can be highlighted using your association’s current digital channels, like your newsletter or website. Bucket 4: Newsletters, Websites & Programmatic.

4 Ways to Ensure Association Membership Renewal in 2020

Blue Sky eLearn

Read on to learn the different tactics and strategies you can implement to ensure association membership renewal: Maintain consistent communication. If your association has longevity, you should already have a dedicated email strategy. This likely involves a recurring newsletter announcing upcoming events and classes as well as more targeted communications like payment confirmations or membership renewal reminders.

Association Brain Food Weekly: 11.20.20

Reid All About it

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Here are the educational events scheduled for next week.

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Takeaways from the ASAE’s Virtual Annual Meeting – Association Hustle Podcast Episode 247

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. I think the three days of education with timing that fit the live event, maybe wasn’t the best way to go.

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The Most Important Year for Association Membership Renewal – Association Hustle Podcast Episode 254

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. We’re seeing it firsthand with the distribution of our e-newsletter.

The Art of Discipline and Selling New Projects – Association Hustle Podcast Episode 253

Moery Company

President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape. Action as a strategy. Educate your segmented list about the offer and the incentive. Check out our blog at moerycompany.com and subscribe to our weekly newsletter. To purchase a copy of JP’s book, Association Hustle: Top Strategies for Association Growth, go to JPMoery.com.

The Big Picture: Words and Phrases That Trigger Some Spam Filters

The Big Picture

In delicious synchronicity, moments later the ASAEs Technoscope newsletter arrived in my Inbox. Continuing Education. Strategy. The Big Picture. A big-picture view of issues and trends affecting associations - in Mississippi and nationally. Shawn on Facebook. Shawn on Twitter. Shawn on Google+. Shawn on Pinterest. Shawn on LinkedIn. « Click Here | Main. | The Best Way to Have a Good Idea » February 27, 2006. Words and Phrases That Trigger Some Spam Filters.