Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

MAY 28, 2014

Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. Before you send out your next marketing email, you may want to make it as short and sweet as possible. What email marketing trends have you seen lately? One takeaway: Brevity rules.

Email Marketing 40

Email Marketing Marketing Survey Report 40

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

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Report United States Analysis Email Marketing 59

Associations Now

APRIL 9, 2020

With people stuck in their homes and staying away from retail, marketing departments are avoiding failures by adapting their messages to the times. Email marketing is a fundamental tool for associations and other organizations. A few examples of what that might look like: Writing personal letters to customers.

Marketing 113

Marketing Email Marketing Guidelines Examples 113

Reid All About it

JANUARY 26, 2024

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. 1 CAE credit. More info/register. More info/register.

Survey 256

Survey Project Strategy Education 256

Reid All About it

JANUARY 4, 2019

MemberSuite provides examples of these metrics and explains how to use them to spot opportunities as well as problem areas that need improvement. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency.

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Video Washington Social Media DC 285

Higher Logic

MARCH 29, 2018

Here are two examples of different but effective subject line copy: Version A (long): The 2018 ABC Annual Conference in April is bigger than ever! The event will feature 5 new tracks: Marketing, Sales, Graphic Design, Tech Trends, and AI. Mixpanel found the personalization proxy in subject lines (Example: “Hi [Name]!”)

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Email Marketing Content Marketing Examples 209

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations. Wishing you all a Merry Christmas! Wed 1/10 at 12:30 p.m. –

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Reid All About it

APRIL 12, 2024

Email Marketing, Strategy & Best Practices (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 210

Revenue Strategy Price Newsletter 210

Higher Logic

AUGUST 2, 2018

You put something in your cart, leave the website, and then a few minutes later, you get an email that says, “Oops, looks like you left something behind.” Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. And it’s left traditional email marketing tactics in the dust.

Marketing 184

Marketing Software Member Experience Email Marketing 184

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

Email Marketing 150

Email Marketing Learning Management System Content Tips 150

Higher Logic

MAY 13, 2020

With tools like online community and marketing automation , you recreate the best parts of your association online. Then, with email marketing automation, gather the data you need to know about your members and create a personal experience for each member, providing unique value for each member.

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Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166

Tips Email Marketing Newsletter Communications 166

Achieve

FEBRUARY 2, 2015

So if your subscriber is someone from an arts education organization, one of your welcome series emails might be “5 Tricks to Creating a Curriculum that Clicks” or “10 Examples of Our Favorite Art Assignments.” The type of content that is good to include in a welcome series are resources that they would find useful.

Email Marketing 52

Email Marketing Marketing Software Content 52

Nimble AMS

OCTOBER 18, 2021

Here are some examples: Smart, automated email marketing – Set up personalized, automated emails for everything from membership renewals to alerts about upcoming events. Build personalized member journeys so your members will receive relevant messages based on the action they take (or don’t take) on each email.

Member Experience 120

Member Experience System Email Marketing Examples 120

GrowthZone

DECEMBER 3, 2021

engage GrowthZone AMS leads database email marketing. Do a quick google search and you’ll find several free options for creating word puzzles like our example. : growth member engagement onboarding revenue chamber associations. automation software streamline website design productivity technology success.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. Access to Data.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

Nimble AMS

SEPTEMBER 20, 2021

For example, Nimble AMS offers the following integration options: Your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems. You can have the Nimble AMS team build integrations for you.

How To 107

How To Email Marketing Software System 107

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Enable Historical Insight. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Tue 5/25 at 11 a.m. – More info/register. Host: Firespring.

San Jose 369

San Jose Email Marketing Tools millennials 369

EventMobi: Association Events

SEPTEMBER 28, 2023

The American Medical Association (AMA), for example, first published their AMA directory in 1906 and has been doing so every couple of years up to the present. Another example: the American Bar Association (ABA) has a members-only section of its website that includes a member directory. Remember the APA’s membership directory page ?

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Directory Organization How To Kansas City 147

Association Success

OCTOBER 8, 2020

Google’s story is one of countless examples of the way change can radically and swiftly change the way we operate. From social media to email marketing, webinars to live streaming, technology has created countless ways to connect with your audience. For example, many associations hold annual events and conferences.

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How To Proposal Analysis Email Marketing 148

Association Success

NOVEMBER 5, 2020

Take, for example, the American College of Osteopathic Family Physicians. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow? The pandemic has changed how associations fulfill their missions and serve their members.

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How To Analysis Email Marketing Conference 178

Membersuite

JUNE 16, 2021

For example, “On average, four phone calls or Zoom meetings with members/prospects per month.” Describe the benefits for committee members and volunteers, for example, any training or leadership development, social/networking, and skills acquisition/practice opportunities. They rather not call members, but they’re okay sending emails.

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Committee Recruiting Recruitment Sample 131

Freestone

FEBRUARY 21, 2024

The different types of marketing plans could consist of paid marketing, social media marketing, campaigns designated over a certain set of time, new product or service marketing, and more. The scope of your marketing plan varies depending on its purpose or the type of organization it’s for. Time-based.

Marketing 83

Marketing LMS Social Media Course 83

Membersuite

JULY 16, 2021

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. For example, do you use all the demographic data you collect? For example, if they’re a committee staff liaison, what is the committee trying to achieve?

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Report How To Committee System 175

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !

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Reid All About it

JANUARY 7, 2022

If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Email marketing automation software. Should this meeting be an email? Brainstorming. Quick hits. Chris Bonney, Yoko Consulting ).

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Achieve

MARCH 2, 2022

For example, on your organization’s anniversary, set up an online donation form where donors can donate specific amounts based on significant dates related to your nonprofit, such as the anniversary of your organization’s founding. Organizations see about a 40 dollar return for every one dollar spent on email marketing.

Social Media 59

Social Media Email Marketing Class Tools 59

Smooth The Path

MAY 5, 2020

One of the worst aspects of being a parent is setting a good example. Emails written by consumer companies, fundraisers, or friends can teach us about email marketing. Insightful bloggers and podcasters can teach us about content marketing. I miss chocolate.

Innovation 88

Innovation Email Marketing Content Examples 88

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 160

Member Engagement LMS Discount Education 160

WBT Systems

DECEMBER 5, 2017

With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins.

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LMS System Survey Email Marketing 150

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. She shares examples of a pre-event virtual program and one that takes place after an in-person event, both adding more value to the attendee experience.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

MAY 19, 2023

Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Discover the latest email tips, trends and tactics for both business and consumer markets that will take your campaigns to the next level. .* – Do This, Not That! More info/register. More info/register.

Strategy 195

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MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. Customizable email marketing. Deliver memorable member onboarding and engaging experiences with personalized email marketing. Flexible email marketing. Learn more here.

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Software Association Management How To Email Marketing 52