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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. After all, Accenture Innovative found that almost all consumers (91 percent) are more likely to shop with brands who personalize their experience. Marketing Automation: Creepy, or Just Good Customer Service? But first….

Marketing 149
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Daily Buzz: Create an Accessible Association Website

Associations Now

To make your association’s digital space usable by everyone, De Bleecker suggests aligning website development with the latest Web Content Accessibility Guidelines (WCAG). Is your association falling victim to these nine barriers of innovation ? Other Links of Note. From the WBT Systems blog. Facebook ads aren’t foolproof.

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Association Brain Food Weekly: 2.22.19

Reid All About it

Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Find out how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack. Thu 2/28 at 1 p.m. 1 CAE credit. More info/register.

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Association Brain Food Weekly: 2.15.19

Reid All About it

Technology vs. Innovation: Association Learning Strategies in Practice. Clearly, these innovations are promising. Learn about the push/pull relationship between technology and change, how to develop an innovation roadmap that works for your organization, and how to avoid missteps when expanding your learning technology stack.

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Learn How To Build A Successful Membership Website

Disciple Media

Community building: Engaging with a community fosters customer loyalty and provides valuable feedback for innovation. Develop your policies and processes: Establish clear policies and procedures for your membership site, including privacy policies, terms of service, member conduct guidelines, and dispute resolution processes.

How To 36
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Association Brain Food Weekly: 4.30.21

Reid All About it

Hear how to identify guidelines for returning to in-person meetings; steps required to check state and local regulations; evaluate whether your database is ready for “post” COVID; and connect your data-strategy and insights with overall experience. – How to Personalize 5 Must-Have Email Templates. Sat 5/8 at 12 p.m. 1 CAE credit.

Education 354
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Unpacking an Association’s Digital IT Bag

Delcor

In my experience working with various associations on staff and in a consulting role, I’ve found that digitally-innovative organizations don’t follow the traditional departmental model. Dedicated project managers: A digitally-innovative organization also has dedicated project managers (PMs) within the digital strategy team.