Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? Keep this in mind when trying to reach your busy members. Association Email Strategy Takeaway.

Tips 163

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members?

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Looking for email inspiration?

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership. First, be sure to test big things.

Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. And to be honest, we’ve benefited from it.

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down.

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books.

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 141

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. WBT Systems explains how to motivate members to buy what you’re selling. She suggests ways you can learn how to speak like an industry insider.

Daily Buzz: A Better Strategy for Member Research

Associations Now

Also: Suggestions for a stronger email list. The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. Analyzing the state of your membership?

Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities.

7 Stats You Need to Know to Plan for Next Year

Informz

Like most marketers, you’re probably in full-blown planning mode for 2018. You need to take stock of the marketing activities that drove the most registrants, revenue, or recruited the most members. What campaigns were a success and will need to be repeated?

Association Brain Food Weekly: 3.17.17

Reid All About it

I lift the glass to my mouth, I look at you, and I sigh. I made a pilgrimage to his grave long ago, just because. Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? I’ll be happy to feature it as long as it’s not too product-centric.

DC 130

Association Brain Food Weekly: 6.2.17

Reid All About it

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. I’ll be happy to feature it as long as it’s not too product-centric.

Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. I’ll be happy to feature it as long as it’s not too product-centric.

Association Brain Food Weekly: 3.31.17

Reid All About it

I’m heading to southern Utah with my guy and two sisters-out-law for a week of hiking amidst the red rocks we love so much. Aptify shares five under-utilized member recruitment tactics. I’ll be happy to feature it as long as it’s not too product-centric. to 1 p.m.

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Focus On: Referral Marketing.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. Digital Marketing Office Hours.

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. For these associations, it’s important to creatively maximize the use of existing resources, and use them in ways that may not have previously been considered. Happy New Year!

Help Your Members Across the Digital Readiness Gap

WBT Systems

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap. adults are “relatively hesitant” to use digital tools for learning. Who regularly visited your website to read content or download resources?

LMS 130

What’s coming down the pike in social marketing?

SocialFish

I was invited to help design and participate on a panel on “trends in social marketing” last week for the first ever Real Magnet User Group Conference. No matter what the status of your organization’s social program, you need to know what’s coming over the horizon.

Association Brain Food Weekly: 11.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? He even provides “actions for today” to get you started.

How Your Association Marketing Plan Benefits from an AMS Upgrade

Aptify

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. But when they don’t, it’s time to think about a replacement. But is your AMS up to this job? Does it support your association marketing plan in a 21st century way?

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Email This BlogThis! Share to Twitter Share to Facebook. Subscribe to: Post Comments (Atom).