Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter. MC Insider email marketing

Up Your Email Marketing Game: 4 Membership Software Tips

MembersClicks

Sending emails is a simple, low-cost way to recruit prospective members and engage your current ones. And it’s pretty direct, as long as you can figure out how to cut through the inbox clutter. Luckily, your association management software has features that can make those emails stand out - and help you save time, too!

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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Your membership recruitment efforts worked! Now it’s time to get them on board. It’s the same with new members to your association. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Without personalization, cutting through the clutter is only going to get more challenging for everyone. #2. Where to begin?

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 Keep this in mind when trying to reach your busy members. A “good” email open rate among members depends on your industry and the end goal of your email.

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy. The key to it all?

How to Hire The Ideal Freelancer

Association Success

The thought can even seem too good to be true: low cost, talented individuals that need little management or guidance to do stellar work for your association. Often times, freelancers don’t work in the office and you’ll scarcely (if ever) see them face-to-face. How to Hire a Freelancer for Your Association. There are a bunch of websites like Upwork and Freelancer - these are an OK place to start. The key is to find the right one.

How to Test Big and Win Big in Membership Marketing

Membership Marketing

One thing that disappoints me the most in the practice of membership marketing is the lack of testing that is conducted. In our 2013 Membership Marketing Benchmarking Report only 16% of responding associations said that they conducted A/B split testing (a control versus a test segment) as part of their membership marketing efforts. Besides under spending on marketing, lack of testing remains the single biggest missed opportunity to grow membership.

How to Build a Case for and Implement Joint Membership for Your Association and Chapters

Chapter Chat

Read Part 2 to learn how to: Find out if joint membership is a good idea for your association. Now, we’ll take our joint membership plan through the steps to implementation. Introduce the joint membership plan to chapters. Make sure the talking points include: How joint membership will help chapters (and national) better achieve their goals. Ask chapter reps to provide feedback on the talking points. How much will joint membership cost?

Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. If you look at the typical association and review their website and the staff, it pretty easy to find who’s in charge of government affairs. And to be honest, we’ve benefited from it.

Association Brain Food Weekly: 7.16.21

Reid All About it

I’ve written frequently over the years about generations but now, thanks to this open letter to the Pew Research Center from Professor Philip N. Cohen, I’m going to only talk about career stages and ages. Sometimes a topic starts to regularly pop up in my life. to 4 p.m.

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5 Ways to Revamp Your Membership Committee

Membersuite

Some associations can’t live without theirs, some got rid of theirs years ago, and some wonder what to do with their membership committee. However, you don’t want to rely solely on their opinions, especially if they’re longtime volunteers. 5 Ways to Revamp Your Membership Committee.

Association Brain Food Weekly: 2.12.21

Reid All About it

They urge associations to stop living in limbo and start planning virtual events for 2021. In uncertain times, stay focused on your mission and explore new ways to deliver on that mission.”. Todd Tolbert, CAE, encourages associations to keep plowing forward and embrace change.

Association Brain Food Weekly: 4.30.21

Reid All About it

McKinley Advisors describes how environmental factors have impacted the performance and priorities of associations in their survey report, Association Viewpoint: Renewal, Reinvention and Responsibility , conducted in February 2021. Skip down to the list of free webinars if you prefer takeout.

Association Brain Food Weekly: 11.20.20

Reid All About it

Davis, CAE, who works at the American Association of Pharmaceutical Scientists, said: “I need to operate now and look forward, not try to claw may way back to ‘normal.’ And I have to ask, do we really want to repeat it? Learn to love walking in the rain.

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Association Brain Food Weekly: 4.23.21

Reid All About it

Much of what he and his commenters say about newsrooms also applies to associations. Read their post to get answers to your legal questions and different perspectives on the assumptions driving your event decisions. Skip down to the list of free webinars if you prefer takeout.

Top 10 Informz Blog Posts from 2017

The Principal of Change

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. Engagement scoring is a great way to keep tabs on your members' interests and interactions with your association. Armed with this data, you can deliver more timely and relevant communications to increase their engagement and satisfaction with their membership. Looking for email inspiration?

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down. It needs to relax and recharge by following its own path. You’ll stifle your creativity if you don’t allow yourself to procrastinate, “they” say. How might they do better?

Association Brain Food Weekly: 1.6.17

Reid All About it

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Creatives are encouraged to follow their rebellious minds where they lead since procrastination is now seen as a sign your brain isn’t ready to buckle down. It needs to relax and recharge by following its own path. You’ll stifle your creativity if you don’t allow yourself to procrastinate, “they” say. How might they do better?

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new design and call-to-action trends.

Association Brain Food Weekly: 5.2.16

Reid All About it

I’m definitely participating in Tuesday’s Association Chat on Blab—a topic and speakers I don’t want to miss. And, I’ll see how the rest of my week shapes up. I’d love to go to Chicago for the AMS Fest, but…too many conferences, too little time and money, sort of like books. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new design and call-to-action trends.

Introducing the 2020 Community Movers + Shakers

Higher Logic

Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative and innovative minds with the rest of the industry. Congratulations to the 2020 Community Movers + Shakers!

Association Brain Food Weekly: 10.5.18

Reid All About it

Melissa Henley and Katie Burke at CMS Wire explain how to drive change without driving your colleagues crazy using techniques based on neuroscience. In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. I’ll be happy to feature it as long as it’s not product-centric. Tue 10/9 from 12 to 4 p.m.

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Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.

Association Brain Food Weekly: 10.12.18

Reid All About it

In fact, any organization that wants to effectively use its data needs this person on their team: the analytics translator. Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. WBT Systems explains how to motivate members to buy what you’re selling. How to explain content marketing to anyone.

Association Brain Food Weekly: 3.17.17

Reid All About it

I lift the glass to my mouth, I look at you, and I sigh. I made a pilgrimage to his grave long ago, just because. Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Follow along as a young professional goes from website visitor to new member in a process turbo-charged by inbound marketing content.

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Association Brain Food Weekly: 11.9.18

Reid All About it

Flickr is going to a subscription model and many of those photos may be deleted unless Creative Commons works out a solution. Association project managers carry a heavy load, especially if they’re expected to juggle their regular job along with their project responsibilities. It’s not too late to implement some of the advice provided by Fíonta on their blog. WBT Systems explains how they work, how they benefit your association and members, and how to get them going.

Association Brain Food Weekly: 6.2.17

Reid All About it

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! I’m looking forward to spending a few days next week talking and thinking about association technology. If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Most people, when asked, will say they want to improve their skills or increase their knowledge, but only a minority actually do something about it. How Do I Get in the Door?

Daily Buzz: A Better Strategy for Member Research

Associations Now

Also: Suggestions for a stronger email list. The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings.”. How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link].

Association Brain Food Weekly: 7.11.16

Reid All About it

This webinar will provide essential information on the key changes expected in privacy rules, the repercussions of the GDPR, the costs of non-compliance and how associations operating in both the US and Europe can best adapt in this transitional phase. Focus On: Referral Marketing. HighRoad’s new Analyst Brief series brings research from the for-profit world to the association world. Hear about trend data and the interest in, evolution of, and success with referral marketing.

Association Brain Food Weekly: 7.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Tim Ebner at Associations Now thought up some other ways associations can put Alexa to work. Look out, associations, higher education institutions are starting to realize they also need to be in the lifelong learning business. Follow Blog via Email.

ASAE Reveals 2020 Gold Circle Awards Winners

AssociationChat

WASHINGTON — ASAE announces the winners of the 2020 Gold Circle Awards competition, which denotes excellence, innovation, and achievement in association/nonprofit marketing, membership, and communications programs. To join the virtual celebration use [link].

Choosing the Best Association Management Software

GrowthZone

This article will help you compare and evaluate the best association management software currently on the market. . The top AMS platforms provide associations and chambers of commerce with an all-in-one management system to: Grow membership.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

Association Brain Food Weekly: 4.14.17

Reid All About it

Your weekly list of free webinars and events for the association community… Last week, after a day of hiking in Capitol Reef National Park, I got on Facebook to share some photos and learned about the consolidation of Aptify, Abila, and YourMembership under the new Community Brands umbrella. The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Host: ASAE Marketing Council.

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

Resolve to Maximize Your Association Management Software This Year

Association Adviser

As we all know, it’s customary to begin a new year by setting resolutions for what we’d like to achieve. After all, just because you may have a goal of being two-to-three times better in certain areas compared to last year, it’s not any more likely that you’ll suddenly have two-to-three times the budget to make that goal an easy reality! For example, let’s say you want to know how engaged your affiliate members are with your association.

Association Brain Food Weekly: 11.2.18

Reid All About it

The weekly list of free educational events and resources for the association community… I thought I knew a lot about gathering requirements for new technology, so how did I miss the boat on business requirements? He explains why you must start with business requirements and how they differ from system requirements. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs. The plain English guide to XML sitemaps.