Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy


You might want to bookmark it for later. Like social media, email marketing is where you nurture constituent relationships. Opting into your list is an agreement to enter a private and intimate relationship with you, by way of their inbox. Content Strategy email marketin

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? Keep this in mind when trying to reach your busy members. Association Email Strategy Takeaway.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members?

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! Video Content Marketing.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more , they’ve grown to expect it. Adobe’s recent study about email marketing revealed more about these reactions to personalization.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. If we forgot any, please comment below and let us know (we’d love to add them to our stash). What are other marketers up to?

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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. Speak to them!

How to Deliver Epic Content


In part 1 , I reviewed how to create compelling and audience-focused content. In this post, we’ll cover how to effectively circulate, measure and adjust your content. Segment your email lists so that you can track preferences by persona. Cross-Marketing.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Putting automation to work is easier than you think. Segment your email list.

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[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. We know that it can be challenging for associations to keep up in this ever-evolving space, so don’t fret – we’re here to help you make sense of it all. What drives marketing automation adoption.

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How to Convert Association Prospects to Members


Frank Kenny outlines the strategic process for converting prospects to paid members. You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Is there anyone they would like to meet?

Daily Buzz: Building a Branding Strategy

Associations Now

And it needs a branding strategy to become more recognizable. But for nonprofits, which don’t exist primarily to sell products or services like their for-profit counterparts, creating a recognizable brand identity can be a challenge.

Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter. Netflix series BoJack Horseman is auctioning off a character role in a future episode to help fund wildfire relief.

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Customizable platforms enable your nonprofit to build unique solutions. Need to implement an enterprise-level CRM solution?

7 Common Mobile Fundraising Mishaps and How to Avoid Them


It’s easy to make mistakes when you’re starting out. Chefs train for years to perfect their crème brûlée techniques. Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing.

4 Must-Know Email Subject Line Tactics to Increase Open Rates

Association Adviser

Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders.

Daily Buzz: A Better Strategy for Member Research

Associations Now

Also: Suggestions for a stronger email list. The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. Analyzing the state of your membership?

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Marketing is the necessary evil for success.

How to Implement a Successful Email Onboarding Campaign

Association Success

When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away. So how does it work? Click here to watch the sessions on demand

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How to Create a Blog that Grows Email Subscribers


Well, I guess I really should name this blog: How I am Trying to Create a Blog that Grows Email Subscribers…. You see, about 7 years ago we had no blog, no marketing team, no email marketing (and yes, we were an email company!)

How To Create More Content, Faster, Without Sacrificing on Quality


Every time I come across a blogger who is able to write every day, or who produces a new ebook once or twice a month, I feel an overwhelming jealousy. If you are looking for help on becoming one of them, this post is – sadly – not going to help you. Making an email course.

How to build a fanbase and turn it into your superfan community.

Disciple Media

How to build a fanbase? So, the question “How to build a fanbase?” And finding the answer to this question will help you build a fanbase by encouraging you to think of them differently. Here’s the question: How do I turn my fanbase into a community?

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)


This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement.

5 Tips for Building a Content Marketing Strategy for Nonprofits


Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Nonprofits and fundraisers need to spend money to make money, just like businesses. Marketing is the necessary evil for success. Content marketing is the peas to your website design carrots. Determine Your Target Market.

New Book: How To Implement Multichannel Online Campaigns

Beth Kanter

Colleagues Allyson Kapin who founded a web agency called Rad Campaign (they designed my blog) and Amy Sample Ward, who the NTEN Membership Director (and I’ve known since 2007 ) have published a new how to book called “ Social Change Any Time Every Where.”

How to Create a Data-Sharing Partnership with Chapters: Part 1

Chapter Chat

But, the national association has to know which chapters need help or are at risk of failing. Or, which ones have success stories to share. How else can national find out unless chapters are more transparent with their financials and other information? Listen to his story here.

Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. And to be honest, we’ve benefited from it.

Association Brain Food Weekly: 1.4.19

Reid All About it

If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here. How close is your association’s IT leader to his description? Providing resources to chapter leaders. How to set up Google Analytics.

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Treat Digital Like Real Property


—— I am planning to sell a house soon. To prepare for the taxes that will need to be paid, my financial advisor told me I can deduct improvements from the cost basis when determining the capital gains on the property. Not sure where to start or how to prioritize?

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The Pillars of Online Marketing Success in 2014 & Beyond


As online marketing budgets continue to rise this year and with prospects to increase for the future, there’s good sign that more businesses are taking the potential and necessity of the web seriously. Email is Old But it still Rocks! Why is your content strategy failing?

Association Brain Food Weekly: 12.21.18

Reid All About it

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Billhighway provides examples of how associations are using this matrix to quantify (in dollars) the value chapters deliver to their associations.

A Strategic Guide to Social Media for Nonprofits


GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. That said, nonprofit organizations have never been a group to back down from a challenge. As we outline the steps to craft an effective strategy, their advice will guide the way. Create a Content Strategy.

Association Brain Food Weekly: 5.3.19

Reid All About it

I remember how mystified I was by the business of residential construction when I first started working at the National Association of Home Builders. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Follow Blog via Email.

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