The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

The Essential Guide to Nonprofit Email Marketing

Wild Apricot

There's a lot more to nonprofit email marketing that meets the eye — if you actually want to get your emails read, that is. Learn how to create the perfect email strategy, as well as 5 email marketing platforms you can try

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses.

Email Marketing Do’s and Don’ts During COVID-19

Associations Now

What to do and what to avoid when it comes to connecting with your audience during the current public health crisis. Have you been flooded with emails from what feels like every place you’ve ever bought a cookie? To be sure, some of the correspondence is welcome and quite helpful. If your product or services are affected by COVID-19, then your customers would probably appreciate an email update, according to Campaign Monitor.

Daily Buzz: How Influencers Can Help Your Email Marketing Campaigns

Associations Now

Work with outside voices to build a more trustworthy brand. Looking for a new approach to email marketing? When influencers work with brands, their marketers are actually reaching out to the influencers’ followers. Transform your to-do list.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

You might want to bookmark it for later. Like social media, email marketing is where you nurture constituent relationships. Opting into your list is an agreement to enter a private and intimate relationship with you, by way of their inbox. Content Strategy email marketin

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Use Webinars to Communicate. Use Webinars to Communicate.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? Without personalization, cutting through the clutter is only going to get more challenging for everyone. #2. Where to begin?

How to Use Webinars to Promote Your eLearning Programs

Blue Sky eLearn

How can we monetize our webinars? There is, however, an (almost) constant thread when it comes to webinars – a lower barrier to entry for both the person hosting the webinar and the person attending. Use this to your advantage!

How To 212

6 Email Deliverability Pitfalls and Best Practices

Higher Logic

If you want your marketing emails to earn a home in the right inbox, you’ll need more than brilliantly crafted content and personalization working for you. It’s important to understand what goes on behind the scenes after hitting send. dialing back to #1).

How to Mine Data to Improve Your Marketing Strategies

Association Adviser

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. What to open? What to ignore? Keep this in mind when trying to reach your busy members. Association Email Strategy Takeaway.

Tips 181

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. How are you segmenting your members?

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

People want to receive relevant, customized recommendations from the brands and organizations they’re interested in. And what’s more , they’ve grown to expect it. Adobe’s recent study about email marketing revealed more about these reactions to personalization.

How to Get a Handle on Your Digital Workplace

Delcor

You work in the Marketing department of a small professional association. Your IT department migrated everyone to Office 365 a few weeks ago. You look at the email copy on your phone but realize that your colleague must have been working from the wrong file. Strategy.

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

Before we get started, let me say this: making mistakes is part of learning how to do anything well. That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. When you use marketing automation, you can improve all these scenarios, saving time on the manual tasks. Speak to them!

[ROUNDUP] 2018 State of Marketing Automation: Association Benchmark Report

Higher Logic

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. We know that it can be challenging for associations to keep up in this ever-evolving space, so don’t fret – we’re here to help you make sense of it all. What drives marketing automation adoption.

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5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Putting automation to work is easier than you think. Segment your email list.

Tips 131

4 Must-Know Email Subject Line Tactics to Increase Open Rates

Association Adviser

Did you know that 35 percent of email recipients open an email based on the subject line alone? That’s according to Convince & Convert’s 15 Email Statistics That are Shaping the Future. Personalize email subject lines. Optimize email preheaders.

How Much Email is Too Much Email for Members?

Smooth The Path

Successful new member onboarding programs include an email series comprised of messages written specifically with new members in mind. The most effective email plan is extensive, 6 to 15 emails, sent out over seven months or more. They crave emails from the association.

How to Implement a Successful Email Onboarding Campaign

Association Success

When members join an association online, their first impression occurs via email. At my association, we use an email onboarding program to guide them through the first 90 days of their membership. With so many benefits available, it can be overwhelming for a new member; our approach allows them to easily digest the information, ensuring they make the most of the association right away. So how does it work? Click here to watch the sessions on demand

5 Ways Technology Can Push Your Fundraising Strategy Forward

Higher Logic

As useful (and addictive ) as technology can be, many nonprofits still don’t know how to reap the full benefits of their various software platforms. Customizable platforms enable your nonprofit to build unique solutions. Need to implement an enterprise-level CRM solution?

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. If we forgot any, please comment below and let us know (we’d love to add them to our stash). What are other marketers up to?

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How to Convert Association Prospects to Members

GrowthZone

Frank Kenny outlines the strategic process for converting prospects to paid members. You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next. Is there anyone they would like to meet?

How To 119

Daily Buzz: How to Be on “BoJack Horseman”

Associations Now

The Netflix series is auctioning off the chance to be on the show to help fund California wildfire relief. Also: tips to beat the spam filter. Netflix series BoJack Horseman is auctioning off a character role in a future episode to help fund wildfire relief.

7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

It’s easy to make mistakes when you’re starting out. Chefs train for years to perfect their crème brûlée techniques. Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing.

Member Engagement Strategies: A Guide for Associations

Fonteva

Association memberships are rewarding experiences and unique in the way that members pay dues in order to continue to be a part of the organization. It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies.

Daily Buzz: Building a Branding Strategy

Associations Now

And it needs a branding strategy to become more recognizable. But for nonprofits, which don’t exist primarily to sell products or services like their for-profit counterparts, creating a recognizable brand identity can be a challenge.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

Daily Buzz: A Better Strategy for Member Research

Associations Now

Also: Suggestions for a stronger email list. The two methods work well together, especially when the qualitative research is conducted first, and the results are used to write the quantitative survey,” she explains. Analyzing the state of your membership?

How to Deliver Epic Content

Slice-Works

In part 1 , I reviewed how to create compelling and audience-focused content. In this post, we’ll cover how to effectively circulate, measure and adjust your content. Segment your email lists so that you can track preferences by persona. Cross-Marketing.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

How to build a fanbase and turn it into your superfan community.

Disciple Media

How to build a fanbase? So, the question “How to build a fanbase?” And finding the answer to this question will help you build a fanbase by encouraging you to think of them differently. Here’s the question: How do I turn my fanbase into a community?

What’s That Sound? How to Build Buzz Around Your Annual Meeting

Associations Now

Social media is a great way to build excitement about your event—but don’t lose sight of these other tried-and-true marketing methods. Your social media channels are also a great medium for marketing your meetings and building excitement.

5 Tips for Building a Content Marketing Strategy for Nonprofits

SocialFish

Compared to the corporate sector, it’s safe to say that funding resources are more limited for non-profit organizations. Because of this, there can be more of a struggle to produce engaging content on a regular basis. Marketing is the necessary evil for success.

Is Your Association in Need of Membership Sales Professionals?

Moery Company

I’ve been working in association sales for the better part of 20 years and have begun to see a few things happening. So much so, for the first time – we had a great association ask us to help them recruit a membership director last year. And to be honest, we’ve benefited from it.

Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. How to Build an Easy Engagement Scoring Model that Works. How to Choose the Best Marketing Promotional Items. Looking for email inspiration?