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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. State of the association industry.

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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to each - particularly as it relates to email. That’s right, email marketing is still the best way for associations to reach these unique generations. Newsletters are important - don’t forget about them!

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Revenue-Generating Solutions for 5 Essential Member Needs

Membersuite

Publication sales : guides, survey reports, templates, checklists, ebooks, digital downloads (PDFs), and book club packages. Market Need #4: Connect with Peers and Feel a Sense of Belonging to a Community. Innovation grants. Advertising : website, newsletter, mobile app, and print. Event registration.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Hear preliminary insights that highlight the current state of the virtual and hybrid event industry along with some key findings in a survey that gained over 500 completions. Tue 7/20 at 6 a.m.

Revenue 195
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Daily Buzz: Don’t Be the Scary Boss

Associations Now

For truly honest answers, send out a confidential survey asking all employees about office power dynamics, the quality of the organization’s overall communication, and if they’re intimidated by higher-ups. Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter.

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Legacy Donor Stewardship for Associations: What to Know

ISAE

Simple quarterly or biannual surveys for your legacy donors can go a long way to help you discover what’s working and what needs improvement. Before FreeWill, Patrick was the Head of Innovation at Change.org, where he helped grow the organization to 100 million users in four years. To do this, collect feedback.

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6 Tips to Improve Your Association’s Management with Data

Fonteva

Identify opportunities for technological innovation. This is the first email marketing design trend on this list. If some of your members have opted out of email or direct mail communications, ensure those preferences are respected in all of your campaigns. Offer events that interest your members. Let’s get started.

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