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Do Associations Need Both Marketing Automation And Email Marketing Software? [Video] (HS SUPPORT Clone)

HighRoad Solution

At HighRoad Solution we are often asked “what is the difference between marketing automation and email marketing and how can my organization benefit by utilizing both?”. The choice then falls on your organization as to how much you want (or need) to accomplish with your leads. R on McGrath, Co-Founder & CEO.

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Social Media Roundup: Email Marketing 101

Associations Now

Then it might be time to revisit your email marketing strategy. Don’t let your emails end up in the spam folder. When it comes to email marketing, the most important thing is the content of your email. The post Social Media Roundup: Email Marketing 101 appeared first on Associations Now.'

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How to increase registration for your virtual events

Association Success

One of their main strategies was addressing past attendees’ concerns about missing out on programs during the conference because some of the programs run simultaneously. But did you know that research shows automated emails get 119% higher click rates than emails that aren’t part of your automation workflow?

How To 178
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You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

It can do more for you than you can do on your own, giving you a heightened ability to run targeted marketing campaigns. Here are a few benefits of marketing automation software – benefits you didn’t have before with just email marketing or analytics software: You can automate repetitive tasks and manual processes.

Marketing 159
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Shop With Purpose: A Guide to Online Shopping Fundraisers

NXUnite

Market Your Fundraiser Marketing is essential for a successful online shopping fundraiser, and leveraging multiple communication methods will allow you to reach as many supporters as possible. Analyzing this information serves two main purposes. Second, you can recognize your top supporters individually.

Revenue 130
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

One of the main reasons someone joins an association is to advance in their career, which starts with education. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. Onboard New Members. Let’s dive in.

Revenue 296
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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. The same is true of email marketing communications.

Tips 166