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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149
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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. The report also found 63 percent of marketers believed SEO would become more important in 2020.

Cleveland 139
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Survey Sheds Light on 2017 Marketing Priorities

Associations Now

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40
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Association Brain Food Weekly: 6.2.17

Reid All About it

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). Location: New York. With 28 countries, the European Union is one of the largest and most profitable markets in the world.

Raleigh 150
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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370
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Why High-Tech is High(er) on the List for Meeting Planners

Associations Now

And if you are thinking that focusing on a city’s tech scene narrows your options to a few places—San Francisco, Seattle, New York, or Boston—think again. “We keep a long roster of people in working on different tech issues—marketing tech, economic development, women in tech,” Croft said.