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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. This reach of this medium is unrivaled, with 99% of consumers checking their email daily. Gather important data from your email campaigns.

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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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What Associations Need to Know About Gmail and Yahoo Email Protections

Associations Now

According to Dean Canellos, manager of deliverable operations at Higher Logic, Yahoo and Gmail have taken what have long been considered best practices for email marketing and have made them requirements. Bulk senders will also need to ensure that users can easily unsubscribe from their emails, also called one-click unsubscribe.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

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Lunchtime Links: Gmail’s Latest Curveball for Email Marketers

Associations Now

What the latest changes to Google’s popular email service could mean for association marketing campaigns. To run a successful email-marketing campaign, your association has to track message open rates and dig deep into data to understand the needs and habits of its members. Tell us in the comments.

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3 quick tips for small associations to show their thankfulness

YourMembership

In this case I’m not talking about the medium, I’m referring to the message. Anyone can do it, right? Anyone can be thankful but expressing the thanks in a meaningful way (to the recipient) is an art. If you want your appreciation to be.

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8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Resource: Email Marketing vs. Marketing Automation [Explained]. The same is true of email marketing communications.

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