Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Why Marketing Automation Wins.

3 quick tips for small associations to show their thankfulness

YourMembership Blog

Industry News & Trends Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Social MediaWhy do I call it an art? There’s no art behind being thankful. Anyone can do it, right?

Tips 311

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Which is Better: Social Media or Email Marketing? [VIDEO]

SocialFish

So it’s natural that at some point you’d ask which is more important: Social media or email marketing. In this video I briefly explain the difference between social media and email marketing and why you need both: Potluck

Social Media Roundup: Email Marketing 101

Associations Now

Within seconds you can send an email and reach hundreds, but what is the purpose? Before you push the send button, consider whether your email is relevant to the receiver. Concerned that too many of your emails are ending up in the junk folder?

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

?6 ways AMS technology can make your small association’s event planning easier

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff.

Seven Ways to Get More From Your Nonprofit’s Email Marketing Strategy

SocialFish

Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public channel like Twitter or Facebook.

Managing Social Media Campaigns

SocialFish

Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns.

48 No-Brainer Tools Every Marketer Needs

Higher Logic

Since there are so many tools out there, our marketing team came together to compile a list of our favorites to share with you. We like having Evernote’s web extension on Chrome to easily save articles, snippets, or images for a marketing swipe file. What are other marketers up to?

Tools 233

COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more.

Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does.

6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Want to learn more about automating your email communications ? Check out the Ultimate Guide to Marketing Automation, available below.

Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. An email urging me to buy a product or service I’ve already purchased” (22%). Marketing Automation: Creepy, or Just Good Customer Service? Personalization is hot right now.

Make Your Email Marketing Awesome, or Lose Subscribers

Association Adviser

Last month, I attended eM+C’s All About Email LIVE! email marketing conference. A whole day dedicated to improving email? “Email marketing is simple,” you’re thinking. Or, “Our event doesn’t require an engraved invitation, so we use email.”

4 Questions to Help You Choose the Best Stock Photo for Your Content Marketing Campaigns

Higher Logic

Choosing imagery for your content marketing campaigns is really hard. For example, let’s say I’m writing a blog post about good email subject lines. Related: 17 Essential Email Design Tips: Inspiration for the Non-Designer. Related: The Marketer’s Toolbox [Infographic].

Social Media Measurement: Hi Impact Task #6

Slice-Works

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. That’s why social media analytics are so important.

A Strategic Guide to Social Media for Nonprofits

SocialFish

Reposted from Sprout Social with permission. GET THEIR COOL STRATEGIC GUIDE TO SOCIAL MEDIA FOR NONPROFITS here. We asked five experts to weigh in on how to develop a nonprofit social media strategy and prove the value of social media to your organization.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

SocialFish

This last 2-3 years saw businesses flocking to social media in droves. Thanks to the push from the media and success stories of a few top businesses, everyone came looking for their own pot of gold. People on social media are not there to seek out businesses.

What’s Trending in Association Content Delivery and Sales?

Moery Company

It makes sense – people are at home, relaxing, having a cold drink, and catching up on their social media. Our process for selling membership has gone down nearly 6 activities (6 phone calls or emails), to close an association membership. Communications Sales Social Media

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

Tips 181

Big Trends in Association Content and Sales - Moery Company

Moery Company

It makes sense – people are at home, relaxing, having a cold drink, and catching up on their social media. Our process for selling membership has gone down nearly 6 activities (6 phone calls or emails), to close an association membership.

?6 ways AMS technology can make your small association’s event planning easier Copy

YourMembership Blog

Membership & Marketing Member Engagement Email Marketing Social Media Non-dues Revenue Event ManagementThere’s no need to struggle through event planning because you have a small staff. An AMS system with modern event technology built in can make your association’s event planning easier.

Associations Finding Alternatives to Email, But Not a Replacement

Association Adviser

As texting and social networking gain traction across all segments of society, associations will have to do more than simply email members in order to stay in touch. email marketing and communication social media technology

[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies

Higher Logic

Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through. Email Marketing.

Hot Association and Nonprofit Social Media Jobs This Week – April 5

SocialFish

We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Must be a strong writer, with demonstrated competencies in public relations, social media marketing, and promotional content.

Wednesday Buzz: Connecting with Millennials on Social Media

Associations Now

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials.

Membership Marketing Blog: Fundraising with Social Media

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Fundraising with Social Media. Email This BlogThis! Labels: Social Media.

Study: When People Go Online, Social Media Reigns

Associations Now

According to a new study, they spend more time browsing social media sites than they do visiting entertainment sites, shopping, consuming news, or looking at email. They also spent less time with social sites in 2012 than they did the previous year.

Association Social Media: National Business Officers Association (NBOA)

SocialFish

——————— In today’s interview, we’re talking to Melissa Zinder, Manager, Social Media & Online Initiatives at the National Business Officers Association! 5) Have you done any social media campaigns?

Social Media Roundup: Send Emails Without Flooding Inboxes

Associations Now

Email your members (just not twice daily). A flooded inbox of unread emails is enough to stress your members. Ration the messages you send—emailing them enough to remind them you’re still there, but not too much so that they wish you weren’t.

Social Media Roundup: Keep Your Curated Content Fresh

Associations Now

Or are your audience members growing sick of seeing the same old stuff on their social feeds? In today’s Social Media Roundup, learn about mistakes to avoid when curating content: Haste Makes Waste. But as she notes on Marketing Profs , that’s easier said than done. “It’s

Meet Val Brotherton - Marketing Manager at MemberSuite

Membersuite

As the Marketing Manager, I do a little bit of everything, including website management, email marketing, social media, SEO, events, etc. Learn more

The Big Picture: 20 Free eBooks About Social Media

The Big Picture

20 Free eBooks About Social Media. The New Rules of Viral Marketing - David Meerman Scott. Marketing Apple - MarketingApple.com. Masters of Marketing - Startup Internet Marketing. Podcast Marketing eBook - Christopher S. Marketing With Case Studies - Dynamic Copywriting. How to Write a Marketing Plan - Geisheker Group. Social Web Analytics - Social Web Analytics. What is Social Media - iCrossing. Marketing.

eBook 100

Tips for Marketing (Online Courses) To Your Association Members  

Web Courseworks Associations

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members.

Course 115

Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?”

Free Non-profit Webinar Round-up for November

Wild Apricot

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. Fundraising webinar Non-profit social mediaThis month we've found 22 free non-profit webinars.

Best social media tools bringing conversions to your online store

SocialFish

The average order value is highest on Pinterest, Instagram and a social shopping site called Polyvore. After choosing the right ecommerce platforms and social media platforms for your business, then creating useful, visual content should all be part of your social ecommerce strategy.

14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Marketing Automation. Content Marketing Institute. Social Pros.

Integrate Your Marketing in 2014

Association Adviser

The same can be said for creating and implementing an integrated, cross-channel marketing plan. The average B2B marketing team allocates 50 percent of its budget to integrated programs; whereas, just 4 percent rely on only one channel. How marketing integration works.