GrowthZone

APRIL 18, 2023

Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.

Marketing 78

Marketing Email Marketing Social Media Member Engagement 78

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

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Associations Now

JULY 3, 2013

Before you push the send button, consider whether your email is relevant to the receiver. Also: Create a strategy to ensure that you don’t run out of food at your next event. Concerned that too many of your emails are ending up in the junk folder? Then it might be time to revisit your email marketing strategy.

Email Marketing 40

Email Marketing Social Media Marketing Maine 40

Nimble AMS

JULY 18, 2023

Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Personalization efforts are being extended across multiple channels and touchpoints, including webpages, mobile apps, social media, email marketing, and customer support, to provide a consistent and seamless user experience.

Member Experience 131

Member Experience Technology Social Media Software 131

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. If your association doesn’t take advantage of modern digital marketing technology, you’ll quickly fall behind. A sophisticated social media strategy. Email marketing software .

Strategy 135

Strategy Email Marketing Technology Social Media 135

Higher Logic

OCTOBER 12, 2017

That’s why we’ve put together a refresher course on some of the greatest advantages of using technology as part of your nonprofit fundraising strategy. Online community and marketing tools open up communications with your supporters. As technology becomes more advanced, so do nonprofit strategies.

Technology 179

Technology Strategy Software Tools 179

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

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Video Washington Social Media DC 285

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first….

Marketing 149

Marketing Guidelines Software Email Marketing 149

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save Time When trying to grow your business, time is money.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Reid All About it

MAY 19, 2023

Aaron Terr at Persuasion makes a free speech case for Section 230 , which prevents owners of social media platforms and online communities from being sued for user-generated content. Politicians want to beat up on social media platforms because people are saps, but what are the downstream effects? .* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 102

Strategy Social Media Maine millennials 102

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. How Do I Create a Membership Drive?

How To 130

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Reid All About it

JUNE 30, 2023

WBT Systems provides strategies for offering professional development as an employee retention tool. Hear about the benefits of corporate partnerships, how to identify potential partners, and strategies for building and maintaining successful partnerships. Employee retention. Non-dues revenue partners. More info/register. 1 CAE credit.

Chicago 205

Chicago Newsletter Revenue Education 205

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Course Tips Marketing Class 98

Reid All About it

MAY 21, 2021

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use.

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San Jose Email Marketing Tools Strategy 369

AssociationChat

JULY 14, 2020

In a previous article, we discussed the different methods of creating an effective content strategy. However, I wanted to spend some more time elaborating on the “Why”, and the outcomes that can come about from having an effective content strategy. . Here is why event planners need a content strategy. Inbound Marketing.

Content 52

Content Strategy Social Media Case Study 52

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. More info/register. CAE credit.

Email Marketing 174

Email Marketing Social Media Library millennials 174

EventMobi: Association Events

SEPTEMBER 28, 2023

In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field. No matter what type it is, your membership directory makes it easy for members to find others’ contact info, like phone numbers, email addresses, or social media accounts.

Directory 147

Directory Organization How To Kansas City 147

NXUnite

OCTOBER 19, 2023

They mean that, in your search for innovative fundraising strategies to engage your organization’s supporters and boost your revenue generation, you should consider tapping into the power of online shopping! First, you can hone your marketing strategy over time to prioritize the channels that drive the most conversions.

Revenue 130

Revenue Email Marketing Social Media Marketing 130

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie. In the Smartly.io That’s where things get dicier.

Social Media 123

Social Media Email Marketing Strategy Marketing 123

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? Objection 2: Social Media. Example: “It would be much easier to create a social media group. Data : You don’t own your member data – the social media platform does. Growing Non-Dues Revenue.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. reaching 277.7 of the U.S. population.

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Slice-Works

MARCH 23, 2018

lySocial media measurement is your insurance policy coverage for opportunities and unanticipated events. While social media strategy lays out a road map for your success, no one can plan for everything. That’s why social media analytics are so important. Social media measurement nuts and bolts.

Social Media 28

Social Media Strategy Review Newsletter 28

Achieve

MARCH 2, 2022

Technological advances and changing times have made it necessary for nonprofits and organizations everywhere to develop dynamic online fundraising strategies to find success. If you’re struggling to grow your online fundraising strategy, here are a few online fundraising ideas you can implement.

Social Media 59

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Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

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Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. More info/register.

Price 150

Price Social Media Email Marketing Innovation 150

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

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SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

Marketing 40

Marketing Strategy Email Marketing Sample 40

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it.

Email Marketing 52

Email Marketing Marketing Software Content 52

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. These long term goals can be achieved through various member engagement efforts and strategies. Email marketing. Email marketing. Why is member engagement important?

Member Engagement 59

Member Engagement Strategy LMS Class 59

Reid All About it

FEBRUARY 22, 2019

Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Learn how associations can leverage social media to launch successful advocacy campaigns, create effective messaging that resonates with your target audiences, and measure your association’s social media advocacy efforts.

Social Media 170

Social Media DC System Washington 170

Higher Logic

MAY 8, 2019

Alas, convincing people with overflowing inboxes to click on your email takes some finesse. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #1: Allow for Email Opt-in + Topic Selection. The Basics + Benefits.

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Tips Email Marketing Newsletter Communications 166

Disciple Media

FEBRUARY 7, 2024

In this blog, we’ll explore how to get your membership set up for success (Part 1), and strategies to market and sell your membership (Part 2). Strategies for identifying your ideal audience Identifying your ideal audience is what will set you up for success in selling your membership.

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How To Social Media Content Price 36