Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your membersengagement using email marketing is like seeing the world without glasses.

10 ways your AMS increases member engagement

YourMembership Blog

And, did you know member engagement is the biggest factor in revenue per member? The ROI of engagement is unique to each organization, but its importance to the overall health of an organization is clear. Engagement is one of the underlying motivations for implementing and maintaining. The post 10 ways your AMS increases member engagement appeared first on YourMembership. Is bottom-line revenue top of mind for your association?

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4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today.

7 Email Marketing Trends to Try for Increasing Member Engagement


Email continues to be a leading communication channel for reaching members. As new tools and functionality are built, the possibilities for member engagement can be incredibly exciting! Here are a few email trends that are becoming more popular in 2018 and are focused on audience engagement. and give them a try: Small Staff Chatter marketingSo exciting, in fact, that you may not know where to begin.

Increased Member Engagement Starts with a Strong Call-to-Action


When drafting emails or updating copy on your membership website , the goal - nine times out of ten - is to get your members to take action. Below are a few tips to keep in mind when drafting yours: Small Staff Chatter engaging-your-members email marketing

5 email reminders your association should be sending

YourMembership Blog

Even your members need reminders every now and then. The post 5 email reminders your association should be sending appeared first on YourMembership. Membership & Marketing Member Engagement Member Retention Email Marketing Member Renewal Member BenefitsHere are five communications you should be sending them.

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How will your association observe National Philanthropy Day?

YourMembership Blog

Membership & Marketing Online Community Event Management Member Engagement Email MarketingOn November 15, we celebrate the act of charitable giving. Here are some ideas to help your small association recognize this important day. Have you thought about what your association will do to observe National Philanthropy Day? It’s a day when people across the U.S. and Canada recognize the great contribution philanthropy makes to our.

4 Email Marketing Tips Every Association Professional Should Know


Email marketing is a tricky business. But do it wrong and you could push away even your most loyal members. To help you avoid the latter, we’ve put together a list of four email marketing tips that every association professional should know.

The Problems with Association Email Marketing (And How to Overcome Them)


Email marketing. You’re trying to communicate with your members and key constituents, and you assume they want to hear from you (because they got involved in your organization in the first place), but…. Where ARE your members? Such a tricky business.

6 basics of member re-engagement: Part 1.

YourMembership Blog

This is the first of a two-part series from Real Magnet looking at best practices for re-engaging your association members. As an email marketer, your list of both members and prospective members is probably your most valuable asset.

Integrated, automated membership renewal campaign leads to $18,000 increase in revenue.

YourMembership Blog

How one association went from a low-cost email marketing program to a more efficient process and better data quality to streamline membership renewal campaigns. Formed in 1981, VHMA has grown to serve over 2,700 members across North America.

Let Your Members Determine Email Frequency

YourMembership Blog

Email tops the list of easiest communication channels to consume, most likely to keep members engaged, and most powerful storytelling. The question is, are you using email in a manner that your members desire? According to the Community Brands Member Loyalty study, email tops the list of easiest communication channels to consume, most likely to. The post Let Your Members Determine Email Frequency appeared first on YourMembership.

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6

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Your Email Marketing Checklist: What to Review Before You Hit Send


Email blunders happen to everyone. We know that heart-drop-to-the-bottom-of-your-stomach feeling, so to help minimize those blunders, we’ve put together an email marketing checklist with everything you need to review before hitting send.

6 basics of member re-engagement: Part 2.

YourMembership Blog

This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. In March, we shared the first three basic best practices for re-engaging your association members.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

Google's Push to Purge Your Low-Engagement Emails

Higher Logic

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy.

Is Marketing Automation Going to Take Away My Job?

Higher Logic

It’s a valid fear – as marketing automation adoption increases, many seasoned marketers are wondering if they’re automating themselves out of a job. You’ve seen subscriber engagement increase with targeted subject lines, but crafting unique messages takes so much time and forethought.

Three Ways to Grow your Association’s Career Center

YourMembership Blog

How associations can leverage digital and traditional marketing for more member engagement and non-dues revenue. Your career center holds great potential as a member benefit and a source of non-dues revenue.

Increase Member Engagement with an Online Learning Challenge

WBT Systems

When you invite members to participate in a learning challenge, and guide and support them throughout the challenge, they’ll become more comfortable with online learning and your learning management system (LMS). Why learning challenges are a fit for association members. As each day is ticked off, members see how far they’ve progressed and are encouraged to not break that string of successes. What habit or skill can you help members develop in 10 or 14 days?

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment your email list. Not all emails are created equal—no one wants every email you send to the entire membership.

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6 Strategies for Member Email Effectiveness

Smooth The Path

Associations send a lot of email to members. In fact, for most associations email is the most important channel we have to communicate with members. Make each touch count by using these key strategies to guide your email development.

Radically Alter the Focus of Your Association’s Marketing

Smooth The Path

Too often an association’s marketing messaging to new members focuses on the association; often how great the association is. We have 500, 5000, or 50,000 members. All this talk about us, however, does not do much for new members. Association email is dying.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. Resource: How Engagement Tools Improve Association Event Management.

Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails.

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Broader Engagement.

New Report: Gauging the Success of Your Association’s Emails


You probably send a lot of emails at your association. But do you ever wonder if those emails are actually effective? Maybe you’re monitoring the delivery rate and the open rate, but what actually constitutes as a good delivery rate or a good open rate? For many, that’s debatable.

Motor City, ASAE 2015 and a Remarkable Year at YM

YourMembership Blog

We started 2015 with a bang by announcing the purchase of Digital Ignite , an award winning Learning Management System, to the YM suite of products, creating the leading member engagement platform for organizations.

Assessing the Landscape of Association Email


Just a few weeks ago, they unveiled the 2016 Association Email Marketing Benchmark Report. Below are just a few of the results we found particularly interesting: association management member engagement Small Staff Chatter

Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Online education’s role in membership marketing. Email marketing. Offer member and non-member pricing.

The Importance of Brand in your Email Marketing: 2013 Membership Marketing Benchmarking Report shows email to be a primary promotion tool to increase awareness and drive member acquisition/renewals/reinstatements. So, Above or Below the Fold? Where do you place your logo?

Experts in Membership Marketing

The 2013 Membership Marketing Benchmarking Report clearly shows the use of emails as a TOP 3 channel to promote association awareness, promote membership, fuel member engagement, and drive member renewal and reinstatement (see the data presented below). Brand provides the reader with justification to read the email answering the simple, but very important, internal question the recipient asks themselves, "Should I really even bother with this email?"

3 Tips for Crafting an Effective Welcome Email


The welcome email is your chance to introduce your association, so make it count. When a new member joins your association, do you fire off a quick message and move on to the next thing on your to-do list? Statistically, your Welcome Email is the most important message for a.

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My top 10 insights from MemberWise’s Digital Excellence 2017 report

Optimist Consulting

2017 remains all about member engagement, operational efficiency and revenue growth. In particular, organisations feel that increasing member engagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Follow Blog via Email.

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Did you know? Higher Logic integrates with Informz


Announced recently in November, Higher Logic and Informz have a new integration between the community platform and email marketing software. Have you connected your community to your email marketing?

5 future trends – from the MemberWise ‘Harnessing the Web’ report

Optimist Consulting

Mobile web will deliver member engagement – last year’s report stated that 75% of respondents didn’t have a mobile-friendly website, but this figure has reduced in this year’s report to 48%. In addition, 73% believe that the mobile web will play a role in increasing member engagement.

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Association Brain Food Weekly: 5.3.19

Reid All About it

It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement.

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Curious About SMS Marketing? These Three Strategies Could Get You Going

Associations Now

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. In a world where emails can be easily ignored and snail mail can get costly to send, it’s easy to see the appeal of the text message as a form of member engagement.

One-Size-Fits-None: Why Segmentation is so Important to Associations


There are a lot of studies out there that have looked into member engagement from the perspective of what organizations think works or what members say they want. We wanted to do something a little different with Abila’s Member Engagement Study.

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs.

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