6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Onboard New Members. Onboard New Members.

Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Use community to reach future members.

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Explore our template library of leading email design practices

HighRoad Solution

Here’s perhaps the understatement of the century—sometimes email templates can be fussy. I think it's fair to say that, regardless of the platform, as marketers we've all peeled back the HTML veil to try and retrofit and/or augment our templates.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

What do your members want? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention.

You Could Just Set It and Forget It with Marketing Automation…But Don’t!

Higher Logic

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way. Set it and forget it" can work for rotisserie chickens, but it won't work for your marketing automation strategy.

3 Automated Email Campaigns Professionals Australia Used to Strengthen Their Association

Higher Logic

Associations are increasingly expected to deliver the personalized experience that members (especially younger generations) are used to. They sent one-off emails where needed and the same content to everyone due to technology and staff limitations. Member acquisition isn’t easy.

Association Brain Food Weekly: 5.7.21

Reid All About it

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves.

Association Brain Food Weekly: 5.3.19

Reid All About it

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Leverage Data to Drive Member Engagement.

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How to provide the personalized experience your members expect

Nimble AMS

Your members’ last great online experience is their new expectation. Here’s how to catch up with member expectations – no Amazon-sized staff or budget required. Here’s something to think about: Your members’ last great online experience is their new expectation.

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Shake It Off: Member Engagement Taylor Swift Style.

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How 3 Associations Used a Microsoft-powered AMS to Execute Digital Transformation

Protech

A ssociation management software ( AMS ) help s member-based organizations optimize processes, energize member engagement, enhance organizational decision making and transform their organizations. . NADO Transforms Staff and Member Experience s .

5 Questions to Ask Before Jumping Ship on Your AMS

Higher Logic

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. Our experience tells us you can save your association from months of costly deliberation and implementation woes. At its core, an AMS houses your member data and processes payments related to things like membership dues, donations, and registrations. Have You Integrated Marketing Automation Tools?

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. WBT shares ideas for using what you learn during reboarding to better serve members. I wonder how PCMA and its attendees felt about the experience.

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. In other words: ASAE wants to understand the “aboutness” in its member conversations.

6 Tips to Improve Your Association’s Management with Data

Fonteva

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members.

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Association Brain Food Weekly: 11.9.18

Reid All About it

MemberSuite shares the many different ways your association can collect and update member data throughout the membership journey. If you want to help your members connect, learn and improve their professional practices together, consider offering professional learning communities. WBT Systems explains how they work, how they benefit your association and members, and how to get them going. – How to Use Your “Listening Ears” to Transform Your Website User Experience.

What is an AMS System? Your Association Questions, Answered

Fonteva

Each year, associations work hard to host memorable events and offer educational courses to keep their members engaged and invested in the community. Association management is a rather unique field because members pay dues in exchange for being part of the community. Associations are usually governed through a board or an elected team to help oversee and handle all of the event planning, registration processes, and member details. Marketing and communication options.

2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Relevant content alone is an incredible member benefit.

Association Brain Food Weekly: 11.2.18

Reid All About it

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. and how to get the right statistics to prevent national and chapter level members from leaving.

Association Brain Food Weekly: 11.8.19

Reid All About it

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.