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Association Brain Food Weekly: 5.21.21

Reid All About it

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Sze Pak Ng, Community Engagement Specialist, Matchbox Virtual Media.

San Jose 369
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Tip: Integrate your communication tools and ensure that you and your team have a clear understanding of how to effectively use each of them to benefit your association’s members and achieve specific goals, such as personalized content delivery and improved web tracking. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Online education’s role in membership marketing. Email marketing.

Survey 150
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Association Brain Food Weekly: 5.14.21

Reid All About it

Learn how to identify good information, develop practices to gather great information moving forward, and leverage information for better member engagement and retention. Amanda Kaiser, member engagement specialist, Kaiser Insights. Presenter: Michelle Schweitz, marketing manager, YM Membership. More info/register.

St. Louis 341
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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Usability testing. CAE credit.

Revenue 195
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Association Brain Food Weekly: 11.10.17

Reid All About it

Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Discover the method they use to attract, engage, and retain the young generations. Presenter: Amanda Kaiser, Member Engagement Expert, Smooth The Path.

DC 150