Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. New Member Acquisition.

3 Ways to Use Virtual Events to Promote eLearning Programs

Higher Logic

Because learners often assume the resources will always be there for them, so there’s no rush to engage. Virtual events can boost the consumption of your association’s eLearning content and promote ample engagement. By engaging them virtually, you will encourage networking and learning so they will be excited to participate in more opportunities throughout the year as well as future annual meetings. Resource: How Engagement Tools Improve Association Event Management.


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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI). Online education’s role in membership marketing. Email marketing. Offer member and non-member pricing.

Association Brain Food Weekly: 8.22.16

Reid All About it

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Strategic Pricing for Educational Products.

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Top 5 Ways the Salesforce Platform Benefits Associations

Nimble AMS

Knowing your members, tracking interactions with them, and being able to get useful business intelligence about membership trends are more important than ever before. Insights into your membership can help you make smarter decisions and provide greater member value.

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Association Brain Food Weekly: 5.29.20

Reid All About it

The weekly list of free educational events and resources for the association community… Reboarding members. In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. How to Go Virtual (While Still Creating an Engaging Experience).

What Technology Makes the Must-Have List?

YourMembership Blog

Pricing. Ideas to help you engage, empower and retain members. Are your members like our staff? It makes us more efficient and saves time but what does it mean for your member-centric organization? Can your members log in to your site and watch a speaker they missed? Email. And if our “community” represents a large portion of early adopters and is still using email, you may want to reconsider before you sunset your email marketing.

Association Brain Food Weekly: 7.21.17

Reid All About it

Learners don’t need points, leaderboards, or virtual trophies to be engaged with their learning. Learn how social analytics can uncover insights that help strengthen engagement; how to ensure content is resonating with the target audience and how social channels play a vital role; and how you can increase business by analyzing the competition. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. Host: American Marketing Association.

Association Brain Food Weekly: 7.13.18

Reid All About it

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. and how to get the right statistics to prevent national and chapter level members from leaving. Explore pricing and marketing practices that will lead to success. and how to get the right statistics to prevent national and chapter level members from leaving.

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Best Association Management Software | Our Top Picks


With features spanning database capabilities, messaging and email tools, accounting and payment systems, and event planning, a top AMS solution is a smart move for practically any group. That’s why we’ve created this comparison of all the biggest names on the market – and provided our own reviews! Retain more members and grow like never before with one of the most agile and intuitive AMS solutions on the market! Member communities and tools. Targeted emails.

Association Brain Food Weekly: 5.11.18

Reid All About it

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Host: American Marketing Association. Customer Growth Marketing Manager, and Ellie Johnson, Marketing Operations Associate, SendGrid.

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Association Brain Food Weekly: 11.8.19

Reid All About it

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Noah Buhayar and Christopher Cannon at Bloomberg describe how California became America’s housing market nightmare. Five Plays for Click-Worthy Email Marketing.