article thumbnail

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140
article thumbnail

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Association Brain Food: 6.30.23

Reid All About it

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

article thumbnail

How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Make sure they know who to contact at your organization or where to go online if they have questions or would like to give feedback about their member experience. Be personal.

How To 148
article thumbnail

Building Buy-In for an Online Community at Your Association

Higher Logic

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Promote your publications and subscriptions. Objection 1: Price. Example: “X platform is cheap/free.

article thumbnail

How to Ensure Your AMS Reports Include The Right Data

Membersuite

Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. You should be able to tell members’ and customers’ exactly how you use every piece of data in their record. Establish the system of record. Siloed data is of no use.

Report 175
article thumbnail

Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond

MemberClicks

Email marketing platform According to recent reports, email marketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, email marketing should be one pillar of your membership marketing plan.