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Top technology trends to help your association personalize the member experience

Nimble AMS

Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. 10 Association Communications Stats + Membership Tips. You’re on the same team. Cheer for each other.

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Association Brain Food: 4.12.24

Reid All About it

Fluent by John O’Donohue from Conamara Blues (hat tip to Swiss Miss for sending this poem my way) Attendee attention. AI Unleashed: Elevating Association Performance and Engagement Learn how two associations built and deployed AI to further the member experience. Learn how to overcome common email marketing obstacles.

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Why members should have a seat at the leadership table

Nimble AMS

When it comes to delivering superior member experience (MX), association professionals know how important it is to invest in technology that drives member loyalty. If your organization doesn’t already feature your code of ethics in marketing materials or on your association website, make efforts to do so. Download now.

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3 member mistakes and how your association can avoid them

Nimble AMS

To deliver a great member experience, you must keep mistakes to a minimum. . Not personalizing member communications. . Sending generic member emails does nothing to show members you understand and care about their needs. But sending targeted, personalized communications does.

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How to Set Up Registration for An Event (Tools, Tips, and More)

MemberClicks

Event promotion with social media ads A recent Personify survey revealed that 41% of event professionals cite that social media advertising is the most effective method of event promotion , with email marketing campaigns following at 35%. Optimize your emails Remember, email is still a top promotional channel.

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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.

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