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What’s the Difference Between Automation Rules and Marketing Automation, Anyway?

Higher Logic

Marketing automation is another Higher Logic tool used for automating marketing communication, powered by features like lead scoring and email campaigns. It enables you to send a series of emails based on actions that recipients take. Related: Email Marketing vs. Marketing Automation [Explained].

Marketing 136
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Association Software 101: How to Find the Best AMS Platform

Protech

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

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Association Brain Food Weekly: 5.14.21

Reid All About it

Increasing send volumes and inbox competition are creating significant new deliverability challenges for email marketing programs across the globe. Learn about the evolving intricacies of email deliverability, including the latest email data trends, the current email deliverability landscape, and common email deliverability myths.

St. Louis 341