Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Email marketing. Have you piloted a member recruitment campaign with a chapter?

Advocacy and Governance 2.0

Association Adviser

Besides having boundless energy and vision, Sabuco and Hedberg are relentless networkers who leverage their global connections to recruit powerhouse board members, advocates and ambassadors to support their missions. In this month’s episode of Association Adviser TV , Katie Nadeau, operations director of the Minnesota Business Partnership, offers valuable tips for keeping CEOs and other C-Suite execs engaged with your organization.

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