Test-Drive Your Next Member Recruitment Campaign
JULY 2, 2019
Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. When it comes to new-member recruitment, a little bit of testing and tinkering can go a long way to a successful outcome. Email marketing. Have you piloted a member recruitment campaign with a chapter?