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Daily Buzz: The Benefits of Regulating Email Marketing

Associations Now

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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Email Marketing Trends: What’s Hot in 2017

Associations Now

A number of major media outlets, finding the process of making emails cumbersome and limited as far as data goes, have invested in significant amounts of technology. In The New York Times ’ case, it’s been using such a platform, internally called Paperboy, for more than a decade—just to make the production process bearable.

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Three Reasons to Embrace SEO During the COVID-19 Crisis

Associations Now

Recent research from Path Interactive notes that many sites heavily optimized for search saw significant increases in organic visibility in the past two months, especially those targeted at health issues, general news, and politics. percent and 65.6 percent, respectively. But video workout site Daily Burn saw the most benefit, with a 310.2

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COVID-19’s Impact on Global Email Communication: How to Maintain High Deliverability

Higher Logic

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber Cyber actors may send emails with malicious attachments or links to fraudulent websites to trick victims into revealing sensitive information or donating to fraudulent charities or causes.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. Erin Griffith of The New York Times assesses the trend. Clean Your List. — Business 2 Community (@B2Community) January 26, 2019.

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Your Guide to Effective [Not Annoying] Marketing Personalization

Higher Logic

Adobe’s recent study about email marketing revealed more about these reactions to personalization. I’m sure Facebook thought its extremely targeted advertising would be helpful (since I was interested in buying that vintage New York Dodgers hat), but it came across as creepy to many people.

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Association Brain Food Weekly: 6.2.17

Reid All About it

. – Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Location: New York.

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