4 Email Marketing Tips Worth Embracing

Associations Now

Email may drive your organization’s marketing, but when was the last time you thought about how you use it? Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. It broke pretty much every rule you know about email today. But as Marketing Land noted last month , that email drew $13 million in sales for DEC, one of the computer industry’s first large companies. Research the market.

Four Ways Psychology and Email Marketing Tie Into Each Other

Associations Now

Before your hit send on that next member email, consider the role psychology plays in getting your message across. You could write and design the best email in the world, but unless you consider how it will be received, its ability to resonate with your audience is slim. That’s because email isn’t just about your message. Like other forms of communication, email is meant to connect with people—which means you have to appeal to your audience’s state of mind.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Email Marketing Trends: What’s Hot in 2017

Associations Now

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. Here’s a bit of a conundrum to start out the year: Despite all the complaints about email filling up our inboxes and generally annoying us, email newsletters and marketing messages are doing pretty well from an attention-grabbing standpoint.

Email Marketing Trends: Are You Doing Enough With Your Data?

Associations Now

A Design Tool to Watch The pain of email design isn’t going anywhere anytime soon, but developers are beginning to get a little craftier about solving the problem. The new scripting language MJML , which was released earlier this month by the email firm MailJet, attempts to simplify the process of coding an email, allowing designers to focus less on tweaks and more on design. Now I’d like to take a little time to look at the flip side of the email marketing story.

Building Buy-In for an Online Community at Your Association

Higher Logic

Looking to personalize and target your email communications strategy to different member segments? Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%).

No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. How does your association use email?

Who Should Own Your Email Newsletter Production Process?

Associations Now

The email newsletter is a centerpiece of digital strategy for many organizations. Email communications touch on many different parts of the org chart at once. And this can make executing your email newsletter tricky business. Email tends to be more fragile than websites , meaning that you might need to get your developers involved on more than an occasional basis. And, of course, volunteers might want a say in what goes inside your email newsletter.

Get self-serve learning on association email best practices

HighRoad Solution

With deadlines to meet, emails to send, and content to push out, it’s easy to feel like we’re treading water. From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. Introducing HighRoad Email Edge.

Email Marketing Metrics

Experts in Membership Marketing

I am often asked if there are benchmarks for open, click and bounce rates, which we can use to evaluate the effectiveness of email as a channel to deliver our promotions and messages. classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference. email metrics Tactics Email

Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts. You can use interactions from your community and your marketing campaigns to more accurately segment your user base. Example 1: Newsletters.

Wild Apricot Blog : Does Your Nonprofit Need an Email Newsletter Service?

Wild Apricot

8 Tips to Write Emails Your Association Members Will Open

Higher Logic

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 A “good” email open rate among members depends on your industry and the end goal of your email. Recent data shows that: The average email open rate (across all industries) is 16.19%.

Tips 146

How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Here are some tips for creating member onboarding emails that make new members feel connected with your organization and set the stage for a relationship that will last for years to come: Start simply. Your membership recruitment efforts worked! You have new members.

5 Smart Tips to Strengthen Your Automated Emails and Increase Conversions

Higher Logic

Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Segment your email list. Not all emails are created equal—no one wants every email you send to the entire membership.

Tips 141

17 Essential Email Design Tips + Inspiration for the Non-Designer

Higher Logic

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? With so much content flooding our inboxes as it is, understanding the basics of email design has never been more critical in the competition for your subscribers’ attention. Email Marketing is Not Dead: Design and Automate Accordingly. Top Design Elements + Tips to Strengthen Your Emails. This, of course, depends on the purpose of your email.

Tips 83

Are You Worried About Appearing Tone-Deaf?

Smooth The Path

We write emails to our members. We may write the association’s newsletter, webpages, articles, blog posts, or letters to the membership. Some organizations are getting feedback that they are sending too many COVID-related emails, or not enough. Start writing the email as if you were writing to this person. One other thing, this is an excellent time to check all the emails that your systems automatically send. Most of us are writers.

Clean Up Your (Email) Act

Association Adviser

Before your association sends its next member newsletter or email announcement, ask yourself: when was the last time you updated your email list? The post Clean Up Your (Email) Act appeared first on. Marketing & Communications Technology email email bounce rate email bounces email list email marketing email strategy role emails

20 Marketing Automation Mistakes You Could Be Making (And How to Fix Them)

Higher Logic

That being said, it’s time to take a closer look at your marketing automation strategy to see if you’re making any of these common mistakes. But a great strategy needs to be the foundation of your marketing automation campaigns. Before you start blasting out emails and assigning roles, take time to develop and finesse a content and lead generation strategy. Our tip : Try out our marketing automation campaigns worksheet for some help with developing goals.

[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types. Research shows if you segment an email campaign by interest group, then you can see up to 10 percent higher open rates.

5 Marketing Pain Points & Solutions (From Our In-House Experts)

Higher Logic

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! The scope of those challenges can differ across industries, so in an effort to understand these pain points we turned to Higher Logic’s trusted marketing experts for insight and solutions. Video Content Marketing.

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. The idea is that all members— including those who are email-reliant, social media-reliant, or even devoted website visitors— receive updates about your association with plenty of time to act accordingly.

4 types of ungated content to create to engage your audience

Association Success

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish.

How to Recover, Relaunch, and Rebound Your Association

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. If you have a virtual training program for your industry you ought to be doubling down on the marketing of it right now. A recording can be used for continued promotion and email marketing to the target audience of the potential sponsor. Good data in the CRM and great email marketing is going to be extremely important to promote sponsors, webinars, virtual meetings, and more.

How To 313

How to create credible, relevant and personalized content for an engaged audience

Association Success

From newsletter subscriptions to fundraising efforts, content can drive tangible results. . Newsletters from beat journalists who break news about your industry. Newsletters provide a key opportunity to personalize content for your audience.

The ASAE Annual Exhibitor Email Deluge

Reid All About it

Every year, when I register for the ASAE Annual Meeting, I check the box to receive emails from exhibitors. As a writer/marketer, I like seeing how vendors in my community use email marketing. Or, a person who just got a demo of your system shouldn’t receive a generic email explaining what you do. Next time you talk to an association exec, ask her how many emails she gets a day. Near the bottom of the email, ask them to opt-in to your list.

How to gain new leads using content you already have

Association Success

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already.

Moving Forward: How to Recover, Relaunch, and Rebound – Association Hustle Podcast Episode 234

Moery Company

Our newsletter open rate is up 20% and our click through rate has gone up to 22%. If you have a virtual training program for your industry you ought to be doubling down on the marketing of it right now. A recording can be used for continued promotion and email marketing to the target audience of the potential sponsor. Good data in the CRM and great email marketing is going to be extremely important to promote sponsors, webinars, virtual meetings, and more.

How To 207

Association Brain Food Weekly: 11.20.20

Reid All About it

Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States. Follow Blog via Email. Email Address: Follow. .

Dallas 229

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hosts: Return Path and American Marketing Association.

Association Brain Food Weekly: 1.6.17

Reid All About it

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Hosts: Return Path and American Marketing Association.

Association Brain Food: Week of February 1, 2016

Reid All About it

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. Learn how to leverage your website, AMS, and email marketing platform to personalize the audience experience. The strong will survive, the smart will thrive.

Why email success starts with a clean subscriber list

Association Success

Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. In short, if you have a business that markets to people in the EU, the GDPR applies to you. You could be sending your email to the wrong segment.

Much Ado About Email: Raise Your Eyebrow (Slightly) About Gmail’s Changes

Associations Now

When word arose about changes the world’s largest email service made to the way it organizes messages, marketers got nervous. It’s both deeply ironic and extremely telling that an email about declining open rates received one of the highest click rates the Associations Now Daily News has ever gotten in its 10 months of existence. Associations live and breathe email marketing, so the clicks clearly showed a little collective concern.

7 Ideas for Creating Engaging Content

Association Success

If you’re feeling stuck, read on for inspiration you can use for seven key marketing channels. Effective social media marketing will spark conversation not just among your followers, but within your industry. Essential email newsletters.

3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools

Higher Logic

Once you go through the applications you can announce the winners at your annual conference, on your website, or via email. Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation.

Tools 187

Email-Driven Curation: Get Your Voice Out Front

Associations Now

Curation Tips If you’re looking to create a newsletter of your own, The Association Contrarian Report’s Jeff De Cagna offers these tips. Opinions welcome: You may not be writing the content behind the link, but your newsletters should show that you’re doing more than simply regurgitating the content. Unless they make it personal, you shouldn’t, he says—especially considering the flood of emails most people already get. A Platform for Email Curation.

Daily Buzz: Advice for a Successful Email Strategy

Associations Now

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. E-newsletter guru Alex Lieberman , founder and CEO of the popular newsletter Morning Brew , offers these five tips for a successful email marketing strategy: Know who your members are.

Daily Buzz: Drowning in Distractions? Block Your Time for Better Productivity

Associations Now

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. Lead Your Audience From Email to Landing Page. 5 Ways to Increase Conversion Rate From Email to Landing Page [link] #emailmarketing #landingpage #design. — The eMail Guide (@theeMailguide) April 22, 2020.

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Of the young nonmember audience that we specifically targeted, we converted many prospects both in the pilot and national campaign,” says Vinnie Schneider, a brand manager at Dovetail, a marketing agency that worked alongside AOA. “We

What Makes a Marketing Email Go Viral?

Associations Now

Want more people to forward the emails your association sends? A new study highlights the elements of viral marketing emails. Well, you might want to spend more time determining how to get your marketing emails to go viral instead, judging by the findings of a new study from email testing and analytics firm Litmus. “We However, the much quieter email forward is often a considerably more powerful influencer.”.