Experts in Membership Marketing

JANUARY 15, 2010

I recently found a study published by Silverpop (www.silverpop.com) which presents a ".classic classic list of email marketing benchmarks." While I have not yet found anything relating directly to association marketing or membership marketing, I think that you'll find the following interesting and useful as a reference.

Email Marketing 28

Email Marketing Marketing Sample United States 28

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

Membersuite

FEBRUARY 17, 2022

Let industry partners sponsor, present, and/or facilitate educational (not promotional) content and networking meetups. Advertising : website, newsletter, mobile app, and print. Your AMS must also have email marketing functionality that lets you segment lists by membership type, career stage, type of business, specialty/interests, etc.

Revenue 135

Revenue Certificate eBook Education 135

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. For example, mention why the member joined or how the member has engaged with your organization so far, and present content specific to the member’s needs and interests. Be personal.

How To 148

How To Newsletter Examples Communications 148

Reid All About it

JULY 7, 2023

15 Ways To Take Your Email Newsletter To The Next Level: Marketing Artificial Intelligence in Action Learn how to use email newsletter marketing to engage your members about current topics and industry trends. Hear about newsletter best practices to increase engagement and curate outside content.

Tools 195

Tools Education Newsletter Chicago 195

Associations Now

SEPTEMBER 26, 2017

Tout segmented programming via email. Email marketing is a critical event marketing tool, but the content of those emails needs to be as personalized as possible. Ask some of your presenters to write a blog post or start an online community conversation that previews their session or speaks to some component of it.

How To 68

How To Social Media Newsletter Video 68

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Disciple Media

SEPTEMBER 18, 2023

Efficient email marketing tools. For businesses aiming to elevate member experiences and cultivate lasting ties, Disciple Media presents an unmatched synergy of features and philosophy. Efficient communication: Send newsletters, alerts, or personalized messages to members. Pros: Solid member database management.

Tools 36

Tools Price FAQ Member Experience 36

Reid All About it

OCTOBER 11, 2019

Seven ways to boost your newsletter open rate. Michael Brenner, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ed Barks, president of Barks Communications. Newman, Greater Good Magazine ). or subscribe for updates.

DC 50

DC Washington Content Education 50

Fonteva

DECEMBER 19, 2019

Email marketing. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences. Host conferences, presentations, and more to engage your members in-person. Live events. Live events.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Slice-Works

MARCH 23, 2018

Changes in technology, changing trends, or new issues in your industry can all present new challenges. Even though I liked the dashboard visuals, I wasn’t able to sync my newsletters to a dashboard. While social media strategy lays out a road map for your success, no one can plan for everything. The name of Cyfe kept coming up.

Social Media 28

Social Media Strategy Review Newsletter 28

Guilt by Association

MAY 8, 2010

This post originally appeared in the May 2010 edition of the College of Association Marketing newsletter. More and more, producing breakthrough results in your marketing and communications campaigns depends on your ability to destroy the silos in your organization. Yes, YOUR ability.

Newsletter 40

Newsletter Email Marketing Social Media Strategy 40

Aptify

DECEMBER 6, 2017

You do it by being present in the stream of information passing over their screens every day, and by being on the first page of Google results when they’re searching for something. Your “offer” could simply be more attention in the form of return visits to your website or blog, or perhaps subscribing to a newsletter.

Marketing 56

Marketing Software Content Process 56

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

“Our achievements are simply the by-products of our ability to realize the potential of the present moment.”. Make the most of your precious hours, the present moment, even at work. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. The day is short.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Now they’re back with advice on how to present that persuasive case for a new LMS to decision-makers. Host: Marketing General Inc. CMP credit.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

JUNE 17, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenters: Douglas B. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. – Sample Swap for Newsletter Templates. More info/register. Mishkin, Esq.,

LMS 150

LMS Raleigh Content millennials 150

Slice-Works

FEBRUARY 20, 2014

Your email marketing system should offer data on most frequent day and time messages are opened. Your web analytics, email marketing system, and transactional customer database can provide a wealth of trend data and particularly if you analyze data by persona. Cross-Marketing. Content Marketing Institute.

Content 28

Content How To Email Marketing Strategy 28

Association Briefings

AUGUST 23, 2021

Email Newsletters Email’s reign is more powerful than ever thanks to a couple of recent events in the digital marketing space. Brand marketers, agency execs and email marketing experts say email marketing has already reaped the benefits of the decision, even though the cookie removal has been delayed until late 2023.

Revenue 52

Revenue Social Media Newsletter Email Marketing 52

CMA Solutions

JANUARY 31, 2024

That’s why it’s imperative for a construction company’s website to not only present its services, portfolio, and contact information clearly but also to be mobile-optimized and visually appealing with compelling imagery and strong copywriting. Leverage Email Marketing Email marketing remains a top tool to grow your business.

Industry 64

Industry Marketing Social Media New Jersey 64

WBT Systems

JULY 25, 2017

But even when people have access to the web, another type of digital divide may present a challenge to associations with online learning programs—a digital readiness gap. If the target market for your educational programs is on the wrong side of this gap, you need to know and you need a plan for bridging the gap.

LMS 218

LMS Mooc Course Education 218

Reid All About it

SEPTEMBER 30, 2022

Newsletter engagement. Side note: I subscribe to a ridiculous number of newsletters, but I always open Marginal Revolution because I know it contains only two short posts. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. Julie Stuck, email strategist, Validity.

Blended Learning 41

Blended Learning Software Education Marketing 41

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse.

Content 80

Content Revenue How To Social Media 80

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Leveraging your marketing automation tools will help infuse dynamic content and create templates that you can then reuse.

Content 52

Content Revenue How To Social Media 52